Simplicity is the Key
Business blogger, speaker, and consultant Trevor Gay, author of the paradigm shattering Simplicity is the Key, clears up the many customer myths and employee myths that pass as conventional wisdom, as my internet radio show guest on Blog Business Success.
The show airs live on Thursday, November 16, at 8:00 pm Eastern Time.
Trevor Gay will address the most frequently believed myths and and discuss the reality surrounding staff and customers. You will learn:
Customers:
* What your customers really want from your business
* What your customers don't want from a company
Employees:
* How staff really react to changes within your organization
* How to build trust by providing what your staff really wants and needs
Trevor Gay (photo left) has an unashamed obsession about making things simpler in management, business and leadership – and therefore in our everyday lives at work.
Following a 35 year career in senior management in the UK National Health Service (NHS) – the third largest employer in the world after the Chinese Army and Indian Railways - Trevor left the ‘security blanket’ of the NHS in 2005 to become a freelance consultant, speaker and writer on management, team development and leadership.
Trevor believes complexity is merely the sum of simple parts and he argues that everything in management and leadership is simple. He argues it is we human beings that make things complex. He strongly advocates giving more power to the people at the front line in business and calls on managers to justify their existence.
His first book called Simplicity is the Key was published in 2005. Trevor writes prolifically and has had three more books published in the last four months.
* Three Amigos with One Message
* The Nine Fruits of Leadership
* I Wanna Tell You a Story
While working in the NHS Trevor often spoke at conferences about his thoughts on management and leadership. Although Trevor has the academic management qualifications, he prefers to talk subjectively, using metaphors, anecdotes and stories to illustrate his beliefs.
Since leaving the NHS Trevor has been in great demand to talk and spread the word about simplicity.
You can read more about what Trevor does by going to his, needless to say, simple Website and Blog at these links:
Trevor's website: Simplicity is the Key
Trevor's blog: Simplicity
If you miss this very informative show, it will be available for download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
Let's talk about exploding some long standing customer and employee myths, and focus on what people really want with guest Trevor Gay, on Blog Business Success.
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