Hosted by Denise Wakeman and Patsi Krakoff, Build a Better Blog System
Wednesday, April 13, 2005, 8:30 p.m. ET - FREE
Guest Expert: Paul Chaney of Radiant Marketing Group, featured in the Build a Better Blog System
The Evolution of Blogs as Business and Marketing Tools
We will discuss the evolution of blogging from its nascency to the current day and beyond. Where has blogging come from and where is it going, and how is business making use of it at present and in the future. Our discussion will cover the various types of blogs that exist currently.
We will discuss “old school” thinking as it applies to blogging versus the new school of thought that blogs can be used as one component of a strategic marketing plan. Other topics will include the advantages of using blogs as marcom [marketing communication] tools, and the benefits businesses can accrue by virtue of using this medium, as well as the business of blogging and how people are actually accruing income via blogs. In what ways blogging is progressing as a profession or career path.
People attending the call will have a chance to win a copy of two ebooks, The Build a Better Blog System and the Secrets of Successful Ezines. An additional bonus gift will also be offered by each expert on the call.
Special Guest: Paul Chaney
Paul Chaney is Principal of Radiant Marketing Group, a leading business blog consultancy. He is President of Professional Bloggers Association, a professional contract blogger for Weblogs Inc. and Creative-Weblogging Network.
Paul is Technical Editor and contributing writer for Buzz Marketing with Blogs For Dummies (For Dummies (Business & Personal Finance)).
Prior to beginning Radiant Marketing Group, he was Director of Online Communications for a leading non-profit association. Paul has over nine years of internet marketing experience, and has been a blogger since January 2004.
Registration: http://www.ConversationsWithExperts.com
Upcoming guests:
April 20, 2005 - T. L. Pakii-Pierce, How to Blog for Fun and Profit
April 27, 2005 – Wayne Hurlbert, Blog Business World
May 4, 2005 – Priya Shah, Blog Brandz
May 18, 2005 – Anita Campbell, Small Business Trends
May 24, 2005 – B.L. Ochman, What's Next Online
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