Hosted by Denise Wakeman and Patsi Krakoff, Build a Better Blog System
Wednesday, April 13, 2005, 8:30 p.m. ET - FREE
Guest Expert: Paul Chaney of Radiant Marketing Group, featured in the Build a Better Blog System
The Evolution of Blogs as Business and Marketing Tools
We will discuss the evolution of blogging from its nascency to the current day and beyond. Where has blogging come from and where is it going, and how is business making use of it at present and in the future. Our discussion will cover the various types of blogs that exist currently.
We will discuss “old school” thinking as it applies to blogging versus the new school of thought that blogs can be used as one component of a strategic marketing plan. Other topics will include the advantages of using blogs as marcom [marketing communication] tools, and the benefits businesses can accrue by virtue of using this medium, as well as the business of blogging and how people are actually accruing income via blogs. In what ways blogging is progressing as a profession or career path.
Paul Chaney is Principal of Radiant Marketing Group, a leading business blog consultancy. He is President of Professional Bloggers Association, a professional contract blogger for Weblogs Inc and Creative-Weblogging Network. Paul is Technical Editor and contributing writer for Buzz Marketing with Blogs For Dummies. Prior to beginning Radiant Marketing Group, he was Director of Online Communications for a leading non-profit association. Paul has over nine years of internet marketing experience, and has been a blogger since January 2004.
Registration: http://www.ConversationsWithExperts.com
Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff, Build a Better Blog System
Wednesday, April 20, 2005, 8:30 p.m. ET - FREE
Guest Expert: T.L. Pakii-Pierce of Blog for Fun and Profit, featured in the Build a Better Blog System
Blogs as Social Marketing Tools
Blogs as publishing tools are a powerful branding and reputation strategy for small businesses, consultants and solo entrepreneurs. You can rapidly drive the value of your expertise into your market space, reach new prospects and establish trust. Blogs are powerful social marketing tools that can be used to effectively drive more traffic and establish important search engine ranking positions. blogs offer an advantage for market penetration through search engines, establishing brand reputation and compelling marketing conversations.
T. L. Pakii Pierce is a Senior Information Technology Engineer for a major IT corporation located in Northern Va. T. L. is a speaker, motivator, coach, author and technophile who publishes two blogs. T. L. publishes Blog For Fun and Profit located at http://blogforfunandprofit.blogware.com/blog where he offers tips, tools and news about how to blogs and RSS for blogging success. T. L. also publishes the Upgrade Your Mind blog located at http://thinkblade.typepad.com where he publishing powerful daily success motivation articles for powerful life change. T. L. is also a founding member of the Professional Bloggers Association.
T. L. has been involved with the Internet since 1995 and has been in the technology profession for more than a decade and has implemented everything from a simple computer for his family to million dollar technology services for major government defense agencies. T. L. spends a lot of his time thinking, writing, tinkering, driving, trying to use every tech gadget he can get his hands on, blasting away at the bad guys in video games and building his e-learning company and coaching practice.
T. L. lives in Accokeek, Maryland with his love of 11 years and his two children. You can reach him at pakii.pierce@gmail.com or you can Skype him at username: tlpakiipierce.
Registration: http://www.ConversationsWithExperts.com
Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff, Build a Better Blog System
Wednesday, April 27, 2005, 8:30 p.m. ET - FREE
Guest Expert: Wayne Hurlbert of Blog Business World, featured in the Build a Better Blog System
Using Blogs to Help Your Search Engine Rankings
Achieving high search engine rankings in Google, Yahoo, and MSN Search is a goal of almost every online business. Getting to the top of the search rankings is often a difficult and seemingly impossible task for many people. Adding a business blog component to your search engine marketing efforts can provide a fast track to the head of the search engine rankings class, without the endless hours of stress filled work.
Because of the nature of blogs, and their emphasis on content, linking, and theme relevance, blogs are almost designed with the search engines in mind. Instead of long days spent searching for incoming links, and finding sites that provide useful information for your visitors, writing regular blog posts will help reach your site's link goals, in a much shorter time.
With all of the changes in the way search engines rank websites it's of vital importance that you understand the methods used by the search engines. It's even more important to know how a blog fits very well with how the search engines develop those search rankings.
Wayne Hurlbert is a search engine optimization and internet marketing professional. He provides daily SEO, marketing, and public relations information on business blogging and online business at Blog Business World. http://www.blogbusinessworld.blogspot.com
Wayne's articles on SEO and internet marketing appear regularly at SEO Chat http://www.seochat.com and at WebProNews http://www.webpronews.com as well as many other blogs and websites all over the internet. He has been interviewed by Blogosphere Radio http://www.blogosphereradio.com and by Search Engine Radio http://www.seoradio.com/ and is in demand as a speaker and for interviews on blogging, marketing, and SEO topics.
Registration: http://www.ConversationsWithExperts.com
Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff, Build a Better Blog System
Wednesday, May 18, 2005, 8:30 p.m. ET - FREE
Guest Expert: Anita Campbell of Small Business Trends, featured in the Build a Better Blog System
“The On Again, Off Again Entrepreneur”
In today’s world each of us is likely to go through periods of being self-employed, and being employed by someone else. No longer is it a question of either/ or. We have to prepare for both kinds of work status, because we never know when our status will change. Some of today’s free and low cost online tools can help us be in a constant state of readiness for either kind of work situation. I will help you present your best face for your own business – and at the same time make connections with prospective employers and signal your readiness for that next job opportunity. I’ll also show you how to avoid common pitfalls of blogging that might turn off prospective employers.
Don’t get caught unprepared. Ready yourself for that next unexpected opportunity, whether it is growing your own business or getting a job offer.
Anita Campbell is a Visionary TrendSpotter, Futurist, and Editor of Small Business Trends E'Zine. She has launched and led 3 startups and held various executive positions in Bell & Howell and the banking industry. A respected speaker and emerging trends resource, Ms. Campbell's expertise has been noted in Entrepreneur Magazine, CIO Magazine, PC Guru, Cleveland Plain Dealer, Pittsburgh Post Gazette, Akron Beacon Journal, Philadelphia Enquirer, Democrat and Chronicle, and Seth Godin's "Bull Market Report 2004 - 500 Companies That Can Help You Make Things Happen" – and many other publications.
Her popular website, Small Business Trends, is regularly noted as a rich informational resource from business organizations such as the Internet Public Library, SBC Communications, Chartered Accountants of British Columbia, the State of Maryland, and often quoted or noted in newspaper, magazine articles and radio interviews including Entrepreneur Radio. Ms. Campbell holds a B.A. from Duquesne University and a J.D. from the University of Akron Law School.
Registration: http://www.ConversationsWithExperts.com
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