Monday, November 15, 2004

Blog post ideas: Finding the angle

Blog post ideas are a challenge for every blogger.



Even the best bloggers have writer's block...or blogger block as the case may be.



While the obvious solution is usually to simply post a link, pointing to another blogger's post, there are ways to enhance that linking technique.



Look for what editors and journalists call the story angle.



In the case of your blog, it's how does the linked blog post relate to the main themes and topics of your blog.



For my blog, I attempt to relate other blogger's posts to either blogging in general, or business blogging in particular.



I posted a column the other day about how a blog can develop into a business. I related that idea to how you, as a blogger can grow a business idea directly from blogging.



I could have also used the angle, of making money from the blog itself, rather than as spin-off businesses.



I wrote a column on how blogs sell books, based on a blogger who was co-author of a best selling baseball book.



The angle was how bloggers can become authors themselves and use their blog as marketing tool, as was the case with baseball blogger Aaron Gleeman.



When you read other blog posts, always think of how the post could possibly relate to your blog's subject matter. By using that angle finding technique, you can provide powerful insights for your own regular blog readership.



You can create some very well written blog posts, that are of interest to a large cross section of the internet blog readership, simply by finding the angle.



As always, be certain to link to the blog post, and I always like to link to the blog's home page as well. Linking to the home page helps the reader find more great posts by that blogger.



I consider it proper journalism, and good blog manners.



By searching for the relevant story angle in every blog post you read, you might find yourself overwhelmed with tremendous post ideas.



You won't be troubled by blogger block again.



Well, almost never, anyway.

No comments:

Post a Comment