Updating your business blog: how often?

Once you decide to begin a weblog for your business, you will need to keep it updated on a fairly regular basis.



The question then becomes: how often is regularly enough?



A blog needs to have frequent posts to maintain the interest of the readership. Your daily visitors will grow to expect to see at least one post per day. Many successful business oriented blogs have several daily entries. Some bloggers choose a less frequent timetable, of about three articles per week.



In the early stages of your blog, I would recommend a daily post routine. There are several reasons for that idea. They all relate to building up your traffic flow and search engine rankings.



To build the trust and respect of your readers, and to build a steady visitor base, there needs to be some reason to surf to your site. A steady stream of useful articles, as well as links to other great sites, will establish confidence in your blog.



Since your blog is new, you need to develop its content. On the internet content is king. Providing good solid advice is one way to build up a library of articles in your archives. A check of your site counter's visitor logs will show heavy readership of previous columns. People seeking good reliable information will bookmark your site as a primary source for that knowledge.



Adding content also helps your site rise in the search engine results. When you have many keyword filled articles on your site, Google and other search engines will index them. When net surfers enter your keywords in the search box, your site will appear. The more entries in your blog, the higher your blog's search engine ranking will rise.



Search engines love blogs!



The search engines love the fresh content blogs provide. The search engine spiders, like Google's well known Googlebot, are constantly searching for freshly updated web sites. Your daily entries are exactly what they are seeking. Feed the spiders and they will visit you almost daily.



Search engines consider incoming links to be very important to their ranking calculations, known as algorithms. Bloggers are nonstop linkers. With so many links, passing back and forth between so many weblogs, the bloggers benefit greatly. The search engine robot spiders simply follow the links back and forth. High search result rankings soon follow.



To illustrate how much Google loves blogs, they purchased the blog host Blogger. The Google management wanted to get in on the potential growth of blogging. Since writing and maintaining a blog, especially for a business is such a new concept, Google is in on the ground floor.



Because of the importance of building a stable base of regular visitors to your blog, it is a great idea to post at least one new entry per day.



You and your blog will benefit from higher traffic, as a result of appearing higher in the searches, for your important keywords.



Your business benefits from the new clients and customers.



Keep your business blog updated daily.



Your readers and the search engines will thank you for it!