Blog promotion takes many forms. We will examine them all in detail.
First of all, there are internet directories that only list blogs.
Blog directories contain thousands of blogs. Don't let that discourage you or frighten you away from them. Directories have many categories that suit your site perfectly. You are not really competing for space with the many personal diary type blogs. They have their own sections.
Don't confuse blog directories with the more general web site directories like DMOZ, Joe Ant, Gimpsy, Go Guides, and Zeal. The more general type directories are extremely important too, however. We will discuss them another day, as they have some special requirements all their own.
Some of the most important blog directories are:
Blog Search Engine http://www.blogsearchengine.com
Blogwise http://www.blogwise.com
Eatonweb portal http://www.portal.eatonweb.com
Blog Universe http://www.bloguniverse.com
Popdex http://www.popdex.com
Blogarama http://www.blogarama.com
Blogdex http://www.blogdex.com
Blo.gs http://www.blo.gs/
Globe of Blogs http://www.globeofblogs.com
Blizg http://www.blizg.com
Online Marketing Links http://www.onlinemarketinglinks.com
There are many more as well. You get the picture. There is no shortage of great directories to list your new blog.
There are two important requirements for most blog directories.
One is having a good short description of your blog content. It shouldn't exceed 150 characters. Any longer and it may get cut; or even ignored.
A second requirement is a good list of keywords that you expect people to enter into the search box. A list of about ten to twelve search terms is ideal. Any more and you are either redundant, or keyword spamming.
All directories require your blog title, URL, and an active e-mail address.
Some will request more information including your name and location. They may also require a link back to the directory itself. Give them the link. It often results in some preferential category listing, promotion, or placement. That means more traffic for your blog.
You can find many other blogs, to share reciprocal links right there in your blog category. They share your interest and are not likely competitors either. We will discuss trading links, an important aspect of blogging, in another column.
Get started on those directory listings today!
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