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Friday, August 19, 2011
Cracking the New Job Market by R. William Holland - Book review
Cracking the New Job Market
The 7 Rules for Getting Hired in Any Economy
By: R. William Holland
August 17, 2011
Format: Paperback, 256 pages
ISBN-10: 0814417345
ISBN-13: 978-0814417348
Publisher: AMACOM
"Those who understand how the job search has changed over the years have turned their career ship around so it's headed in the direction of creating value for others", writes founder of human resource and career management firm R. William Holland Consulting, LLC, R. William Holland, in his straight talking and results oriented book Cracking the New Job Market: The 7 Rules for Getting Hired in Any Economy. The author describes how the job finding techniques of the past are outdated and no longer work. Instead, he recommends a fundamental shift in thinking from what a person has done in the past to what value the employment seeker will create for the employer in the future.
Bill Holland understands that not only has the economy changed, but the very nature of employment has been transformed in deeply profound ways. No longer can a person expect to spend many years with the same employer, as many positions are terminated in a relatively short period of time. At the same time, educational attainment means much less to employers than it did in the past. The author emphasizes as well, that the advice given to job hunters is usually of little benefit in today's value oriented workplaces.
Instead of focusing on the traditional resume, job titles, employment responsibilities, and levels of education, R. William Holland proposes the fresh approach of demonstrating value to prospective employers. At the same time, the author stresses that the loss of a job in today's economy has little to do with a person's skills, abilities, or work habits and that is critical for job seekers to understand and internalize in their attitude and employment search efforts.
R. William Holland, Ph.D. (photo left) recognizes the vast and fundamental changes that have occurred in corporate America. These tumultuous times have altered many of the formerly accepted business practices, and the author shares his insights into how these new approaches have affected the hiring of new employees. For Bill Holland, the most critical element for being hired is the ability to demonstrate value to the prospective employer. This concept was not part of the traditional hiring process, but is now an extremely crucial skill for all job seekers. To guide employment seekers through the maze of new rules, and help turn them into an advantage for job hunters, R. William Holland shares seven value based strategies for landing a job in any economy:
* Always demonstrate your value
* Your resume is about the value you create
* Using social media and the internet to find job leads
* Interviews are about the value you demonstrate
* You get what you negotiate not what you deserve
* Career choice is more than following your passion
* Best way to reenter the job market is not leave it
For me, the power of the book is how R. William Holland combines a powerful strategy for gaining an employment advantage, with his real world experience with corporate America. The author presents a reality based approach that dispenses with the older, no longer effective methods, and concentrates on the critical component of creating and demonstrating value. The author provides practical and proven advice for networking the hidden job market, both online and through traditional networking. Bill Holland encourages job seekers to focus on taking action in their job search that combines their personal skills with the needs and requirements of the employment marketplace.
I highly recommend the very practical and real world focused book Cracking the New Job Market: The 7 Rules for Getting Hired in Any Economy by R. William Holland, Ph.D., to anyone seeking employment, whether a recent graduate, a woman reentering the workforce, someone looking for a career change, or anyone who has lost their job in today's economy. The author provides the straight answers to those difficult questions about finding a job. Bill Holland offers a road map to navigate through the new value centered rules of hiring people.
Read the modern and up to the minute book Cracking the New Job Market: The 7 Rules for Getting Hired in Any Economy by R. William Holland, Ph.D., and discover the importance of demonstrating and creating value in every aspect of your job search. With this book as your personal tutor, your journey toward a great new job will be more focused and ultimately much more successful.
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