Deputy Minority Leader of the New Jersey General Assembly and Associate Professor of Marketing at Monmouth University, and author of the very practical and outcomes oriented book Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government, Amy H. Handlin Ph.D., shares her tips and techniques to help small business and non-profit organizations achieve lobbying success. Amy describes how to go about identifying and connecting with the right people at the proper level of government for the issue. She shares her three pronged approach of Targets, Tools, and Tactics, to enhance and maximize the message. She also dispels some common myths about lobbying and shares some methods for improving your communications through media and alternate channels.
Amy H. Handlin is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, December 9, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Deputy Minority Leader of the New Jersey General Assembly and Associate Professor of Marketing at Monmouth University, and author of the very practical and outcomes oriented book Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government, Amy H. Handlin Ph.D., shares her tips and techniques to help small business achieve lobbying success. You will learn:
* How to identify the right government officials and the proper level of government
* How to use the triple approach of targeting, tools, and tactics
* Why lobbying is important for small business and non-profits
* How to better communicate your message to government and the public
Amy H. Handlin (photo left) is the Deputy Minority Leader of the New Jersey General Assembly. Dr. Amy Handlin has been at Monmouth University since 1991. She holds a BA from Harvard, an MBA from Columbia, and a PhD from New York University. She teaches marketing and advertising on the undergraduate level, and marketing management in the MBA program.
She has a particular interest in the ethical problems of prescription drug advertising, and has also written about survey design, message framing, information comprehension, and other marketing communication topics.
Amy Handlin is the author of Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government.
Dr. Handlin lives in Middletown Township.
My book review of Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government by Amy H. Handlin, Ph.D.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Deputy Minority Leader of the New Jersey General Assembly and Associate Professor of Marketing at Monmouth University, and author of the very practical and outcomes oriented book Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government, Amy H. Handlin Ph.D., as she shares her tips and techniques to help small business and non-profit organizations achieve lobbying success. Amy describes how to go about identifying and connecting with the right people at the proper level of government for the issue. She shares her three pronged approach of Targets, Tools, and Tactics, to enhance and maximize the message. She also dispels some common myths about lobbying and shares some methods for improving your communications through media and alternate channels on Blog Business Success Radio.
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