Self-Awareness
The Hidden Driver of Success and Satisfaction
By: Travis Bradberry, Ph.D.
Published: October 2009
Format: Paperback, 224pp
ISBN-13: 9780399535314
ISBN-10: 0399535314
Publisher: Perigee/Penguin Group
"Personality is the tool that can pave the way to success, or leave you inexplicably stuck", writes emotional intelligence expert and President and co-founder of TalentSmart, Travis Bradberry, in his authoritative and enlightening book Self-Awareness: The Hidden Driver of Success and Satisfaction. The author challenges the conventional wisdom, that anyone can be whatever they want to be, as false. Instead, Travis Bradberry demonstrates that personality is established by adulthood, determining a person's future.
Travis Bradberry bases his contention, that personality holds the key to our talents, strengths, weaknesses, and personal blind spots, is based on a decade long global study of over 500,000 people. As a result of this extensive, in depth analysis, the author asserts that personality traits are fixed and that they control a person's behavior. At the same time, an individual's understanding and self-awareness of these critical personality traits, point to that person's future success. As long as a person understands their personal strengths and weaknesses, and is aware of their advantages and limitations, self-awareness will lead to success for that individual.
Travis Bradberry Ph.D. (photo left) expands upon the well known Marston four DISC personality types, that include Dominant, Interpersonal, Steady, and Conscientious. The author applies his enhanced IDISC personality test results, that expand the number of personality types from four to fourteen, to help individuals to understand their own personality types. Travis Bradberry recognizes that personality types are fixed by the time a person reaches adulthood. As a result, he emphasizes the importance of self-awareness of the strengths and weaknesses of one's own personality traits. Because the traits don't change, an awareness and understanding of those traits can give an individual an advantage on their own journey to personal success.
For me, the power of the book is how Travis Bradberry bases his conclusions on hard research data. His IDISC personality testing, conducted through his TalentSmart website, is available to readers of the book. That unique opportunity to discover one's own personality traits, and to develop self-awareness through understanding personal strengths and weaknesses, provides the reader with a powerful advantage at work, in career planning and development, as well as in personal relationships. The book not only describes the fourteen personality types, but also outlines practical advice for working with and managing the fourteen personality types as well. The combination of practical advice and theoretical background makes this book an important one, in the areas of personality assessment and interaction, between various personality types.
I highly recommend the important and insightful book Self-Awareness: The Hidden Driver of Success and Satisfaction by Travis Bradberry, to anyone seeking to better understand their own personality type, and for working with people of similar and very different types of personalities. The insights gained from this book will provide the reader with the tools of self-awareness to capitalize on individual personality strengths, and minimize those character weaknesses. The result will be a more rewarding and successful career.
Read the essential guide to understanding personality traits Self-Awareness: The Hidden Driver of Success and Satisfaction by Travis Bradberry, and discover how your own self-awareness. Learn and understand your own personality type through the practical tests provided by the author, and better recognize the personality traits in the people around you at home and work. The sense of self-awareness is empowering, and gives you a real advantage in starting and developing your own career success.
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