Acclaimed loyalty experts and authors of the thought provoking and insightful book Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work, Timothy Keiningham and Lerzan Aksoy describe why loyalty is important in people's lives and for businesses. The authors share their groundbreaking research and multi-faceted study into the nature of loyalty. They describe what loyalty is and what it is not. They share the secrets of putting the power of loyalty to work in your personal and professional life.
Timothy Keiningham and Lerzan Aksoy are my internet radio show guests on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Tuesday, November 24, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Acclaimed loyalty experts and authors of the thought provoking and insightful book Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work, Timothy Keiningham and Lerzan Aksoy describe why loyalty is important in people's lives and for businesses. You will learn:
* What loyalty really means and why it is important today
* How building loyalty will result in a more successful company
* Why engaged and happy employees are more loyal and more productive
* Why building a loyalty society makes the world a happier place for everyone
Lerzan Aksoy (photo left) Lerzan Aksoy is one of the world’s most highly acclaimed loyalty experts. Lerzan is associate professor at Fordham University in New York City.
Lerzan was recognized as the top young scientist of 2007 in Turkey by the Junior Chamber International (TOYP Award for Scientific Leadership). Lerzan and Tim are experienced book authors, having written and edited seven books in total. Tim’s and Lerzan’s prior book, Loyalty Myths, was ranked as the Number 4 best business book of 2006 by The Globe and Mail newspaper (Toronto, Ontario, Canada), one of the 30 best business books of 2006 by Soundview Executive Book Summaries, and was a 2007 finalist for the Berry-AMA Book Prize for Best Book in Marketing.
Lerzan Aksoy lives in the New York metropolitan area.
Timothy Keiningham (photo left) is global chief strategy officer at Ipsos Loyalty, one of the world’s largest market research firms. Tim was recognized as having contributed one of the top twenty scientific papers in the field of marketing over the past 25 years.
Their groundbreaking research on the importance of loyalty has received over a dozen prestigious scientific awards. For their research together, they have been awarded:
* Marketing Science Institute / H. Paul Root Award from the Journal of Marketing for the article judged to represent the most significant contribution to the advancement of the practice of marketing.
* Citations of Excellence “Top 50” Award (top 50 management papers of approximately 20,000 papers reviewed that year) from Emerald Management Reviews.
* Outstanding Paper Award (best paper) from the journal Managing Service Quality two years in a row (2007 and 2008).
My book review of Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work by Timothy Keiningham and Lerzan Aksoy.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with acclaimed loyalty experts and authors of the thought provoking and insightful book Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work, Timothy Keiningham and Lerzan Aksoy as they describe why loyalty is important in people's lives and for businesses. The authors share their groundbreaking research and multi-faceted study into the nature of loyalty. They describe what loyalty is and what it is not. They share the secrets of putting the power of loyalty to work in your personal and professional life on Blog Business Success Radio.
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