Innovation and software development experts of Changing The Game, and co-authors of the revolutionary book Changing the Game: How Video Games Are Transforming the Future of Business, David Edery and Ethan Mollick describe how video games can drive innovation, customer engagement, employee commitment and lead to greater profit. They share ideas for making it fun to do business through the use of video games. They describe the power of video games for marketing, employee recruitment and training, and for creative problem solving and innovation. Their forward thinking ideas are essential for innovators in every aspect of business.
David Edery and Ethan Mollick are my internet radio show guests on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Thursday, February 19, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Innovation experts David J. Edery and Ethan Mollick describe how video games can drive innovation, customer engagement, employee commitment and lead to greater profit. They share ideas for making it fun to do business through the use of video games. You will learn:
* How video games can enhance marketing and brand building
* How video games improve employee recruitment and training
* How video games can boost creativity, innovation, and problem solving
* How video games can increase productivity by making a workplace a fun place
David Edery (photo left) is the Worldwide Games Portfolio Manager for Microsoft’s Xbox Live Arcade. He is also a research affiliate of the MIT Comparative Media Studies Program. Prior to joining Microsoft, David was the MIT CMS Program’s Associate Director for Special Projects. During that time, David cofounded the Convergence Culture Consortium, a research partnership with corporations such as MTV Networks and Turner Broadcasting. David also managed Cyclescore, a research project combining video games and exercise.
David received his MBA from the MIT Sloan School of Management and his BA from Brandeis University. He has published articles in the Harvard Business Review and several game industry publications and has spoken at many entertainment industry conferences. He maintains a personal blog called Game Tycoon.
Ethan Mollick (photo left) studies innovation and entrepreneurship at the MIT Sloan School of Management, where he is also conducting a large research project on the game industry. He holds an MBA from MIT and BA from Harvard University. He has consulted to companies ranging from General Mills to Eli Lilly on issues related to innovation and strategy. He has also worked extensively on using games for teaching and training, including on the DARWARS project of the Defense Advanced Research Projects Agency.
He was a founder of eMeta Corporation, the world’s largest supplier of software for selling content online, which was sold to Macrovision in 2006. Prior to eMeta, he was a consultant for Mercer Management Consulting. He has published articles in scholarly journals, the Sloan Management Review, and Wired magazine and spoken at numerous conferences.
My book review of Changing the Game: How Video Games Are Transforming the Future of Business by David Edery and Ethan Mollick.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with innovation and software development experts of Changing The Game, and co-authors of the revolutionary book Changing the Game: How Video Games Are Transforming the Future of Business, David Edery and Ethan Mollick describe how video games can drive innovation, customer engagement, employee commitment and lead to greater profit. They share ideas for making it fun to do business through the use of video games. They describe the power of video games for marketing, employee recruitment and training, and for creative problem solving and innovation. Their forward thinking ideas are essential for innovators in every aspect of business on Blog Business Success Radio.
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