Globality
Competing With Everyone from Everywhere for Everything
By: Harold L. Sirkin, Jim Hemerling, Arindam Bhattacharya
Published: Jun 11, 2008
ISBN: 9780446178297
Format: Hardcover, 304pp
Publisher: Business Plus
Globality is a new and different global reality that is part of a new era dawning, write Harold L. Sirkin, Jim Hemerling, and Arindam Bhattacharya, of the Boston Consulting Group, in their thought provoking book Globality: Competing With Everyone from Everywhere for Everything. The competition for resources, markets, and capital is global in scope. Formerly unknown companies from emerging markets are challenging existing corporations from developed countries for everything. In a growing number of instances, the upstarts are winning.
Authors Harold L. Sirkin, Jim Hemerling, and Arindam Bhattacharya point out that there have been many waves of challenges to the incumbents in the past, but this one is on a higher scale. The authors compare the arrival of competitor companies, from developing nations, to a tsunami; and like a tsunami, the waves arrive one after another with relentless force. The new companies, from India and China in particular, are very different from corporations based in the United States, Japan, or even South Korea. Those differences are crucial to the success of the upstart companies.
India and China are huge countries who possess massive populations that can provide almost unlimited cheap labour, but their competitive advantage goes far beyond that simple explanation. The countries themselves are also huge markets for products and services, and perhaps more importantly, competitors for and suppliers of resources around the world.
At the same time, internet and communications technology and international laws supporting trade have placed the challenger companies on equal footing with the rest of the world. Combined with the hunger of the emerging market populations for education and achievement, the developing world is competing very well in the global marketplace. In many global industries, the challengers are becoming the dominant players. The developing countries are in a hurry to catch up to the developed nations, and that economic gap is closing rapidly.
For me, the power of the book is its clear view of the global market as it exists today. The authors demonstrate the new paradigm of international competition from everyone, from everywhere, for everything. That is not simply a catchphrase for the authors either, but the reality facing companies in the developed world. As competitors rise from the emerging countries, that tsunami of competition will rise higher, and move more rapidly.
This book is a wake up call for any companies who feel complacent about their status in the global marketplace. The authors understand well that emerging countries enjoy competitive advantages far beyond the usual rhetoric about cheap workers. Abundant natural resources, a readiness to apply ultra-modern technology, a willingness to learn new ideas and achieve success, along with proximity to markets are also part of their competitive power. It's not just about low wages anymore.
I highly recommend Globality: Competing With Everyone from Everywhere for Everything by Harold L. Sirkin, Jim Hemerling, and Arindam Bhattacharya, of the Boston Consulting Group, to anyone seeking to stay ahead of the curve in the highly competitive global business community. No longer can a company sit back while new and growing corporations from India, China, Russia, Brazil, and other countries challenge successfully for their markets and resources.
Read Globality: Competing With Everyone from Everywhere for Everything by Harold L. Sirkin, Jim Hemerling, and Arindam Bhattacharya, and see how the emerging global economy of this century is taking shape right before our eyes. By understanding the implications of globality, a company can compete successfully with everyone, from everywhere, for everything, while growing and prospering as a global business.
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