Matt Toll, Director of Field Marketing, Americas, for Dow Jones Enterprise Media Group’s Content Technology Solutions Division, discusses a ground breaking research paper on social media networking, and social media's impact on internet based businesses and bloggers. Matt Toll is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, December 13, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Matt Toll discusses a ground breaking research paper on social media networking, and social media's impact on internet based businesses and bloggers. You will learn:
* Why should companies care about social media, including blogs, and social media sites
* How the corporate world is using social media now and benefiting from it.
* The possibility to measure and quantify the influence of social media
* The potential to develop services, software or analytical tools to measure the impact of social media
Matt Toll (photo left) is the Director of Field Marketing, Americas, for Dow Jones Enterprise Media Group’s Content Technology Solutions division. Mr. Toll has been with Dow Jones since 1995 and currently oversees integrated marketing campaigns in North America from the company’s offices in Princeton, N.J.
Prior to this, Matt worked for Factiva, a joint venture of Dow Jones and Reuters, prior to its acquisition by Dow Jones in 2007, serving in multiple roles in marketing, sales, and product management. He helped to initiate Factiva’s award-winning Enterprise Consulting group before spending three years as a sales executive working with some of Factiva’s largest customers in the telecommunications, energy and healthcare industries. He then spent three years in product management, developing new product offerings for Factiva’s innovative XML platform before moving to the marketing group.
Prior to Factiva’s creation, Matt Toll spent two years as a business news editor at Dow Jones, contributing to some of its first Web-based news offerings, including the Dow Jones Business Center on America Online.
Before joining Dow Jones, Matt Toll spent seven years as a sportswriter for the Boston Herald and Philadelphia Inquirer, and as a freelance contributor to Sports Illustrated and other publications.
Matt Toll holds a bachelor’s degree in English from Princeton University and an MBA from Rutgers.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Matt Toll as he discusses a ground breaking research paper on social media networking, and social media's impact on internet based businesses and bloggers. to boost your business success, on Blog Business Success Radio.
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