Marketing experts Mitchell Grooze and Ralph Mroz, authors of the insightful book Value Acceleration, describe how to accelerate your company's value creation to gain an unbeatable competitive advantage. Mitchell Grooze and Ralph Mroz are my internet radio show guests on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, November 29, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Mitchell Grooze and Ralph Mroz, describe how to accelerate your company's value creation to gain an unbeatable competitive advantage by applying process management to the marketing function. You will learn:
* The crucial need for process management in marketing
* How to apply a process management model to the entire marketing function
* How the process can be managed using time proven principles
* The steps to implement a process management system to marketing
Mitchell Goozé (photo left) is the president and founder of Customer Manufacturing Group (CMG). His broad scope of business experience ranges from operations management in established firms, to start-up and turn-around situations and mergers. He has headed divisions of large corporations and been CEO of independent firms, always focusing the company strategy on the most important person in business — the customer. Prior to founding Customer Manufacturing Group in 1991, Mitch was president of Teledyne Components, a division of Teledyne, Inc.
Since 1978, Ralph Mroz (photo left) has managed or implemented nearly every step of the marketing process. His experience spans hands-on tactics to corporate strategic planning, with large corporations, small companies, and start-ups.
Ralph has years of experience in the research and analytical aspects of Environmental Influences, Value Specification and Solution Development. He helps clients fully integrate marketing and product development processes, enabling them to successfully enter a new market with a new or existing product set.
My book review of Value Acceleration by Mitchell Gooze and Ralph Mroz.
Mitchell Grooze and Ralph Mroz also have a blog called Value Acceleration.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Mitchell Grooze and Ralph Mroz, authors of the insightful book Value Acceleration, as they describe how to accelerate your company's value creation to gain an unbeatable competitive advantage to boost your business success, on Blog Business Success Radio.
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