Conversations with Experts: How to Build Your Business On and Off-line
Profitable Partnering: How to Grow Your Business Faster With Smart Partnerships
Wednesday, August 9, 2006, 8:30 p.m. ET (Free, registration is required)
Guest Expert: Kare Anderson, Say It Better
In an over-advertised, consumer-empowered world the most efficient and satisfying way to attract and keep clients is partnering - the smart ways. Discover exactly how to recruit the best partners and adopt the most profitable methods to generate more visibility and value. More than "solo" networking, advertising or other promotion, craft the partnerships that can make you the one-of-a-kind, top-of-mind choice for your most lucrative kind of customers. Hear real life success stories, best methods, pitfalls to avoid - and how to jumpstart a foolproof first SmartPartnership.
Emmy Award-winning former NBC and Wall Street Journal reporter and author of SmartPartnering, Kare Anderson (pictured left) has created 38 successful campaigns for soloists, small business owners and corporations, from Mike's Bikes to Splenda. Her book has sold over 60,000 copies in just 18 months. She's advocated SmartPartnering at over 200 conferences, for clients as diverse as Google, Toro and Aveda.
Register for this conversation with Kare Anderson:
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