Blogs are many things. They are sources of interesting and informative posts, updated on a regular basis. They are conversation starters and communications builders that can lead to lasting relationships.
Blogs are SEO powerhouses that score highly in the search engine rankings, mainly as a result of keyword rich content and abundant theme relevant inbound links. Blogs can be a means of personal expression of ideas, opinion, or one's general outlook on life. Blogs are all of these things, and many more besides.
Blogs are also a lot of fun.
That's right. Blogs can be a source of enjoyment and entertainment, even for those who don't have to get out more. Developing posting ideas, writing the post for publishing on the blog, adding links to other blogs, and capping it all off with a photo or three is fun. The act of creation is indeed a source of joy.
Of course, we don't always stop to think in terms of amusement when we discuss the relative merits of starting and maintaining a blog. Oh no. We are deadly serious as we advise our clients as to how a blog will help their businesses succeed. We may as well be describing the merits of a new heavy duty power tool or a multi-function printer.
The person hearing the gospel of blog, gets the very distinct impression, that their shiny new business blog is going to represent a ton of work. Not only hard labour, but outright mind numbing drudgery, appears the most likely result. Adding a blog component loses its appeal rather quickly. Who in even partially their right mind wants that on their conscience?
Along with the well known tangible benefits of blogging, we need to add the sheer joy that blog writing brings to a person. That sounds a bit corny, I know, but it's true. Knowing that you can sit down at your keyboard, and write anything you want, and anytime that you want, is a great feeling. Knowing that you can be serious sometimes, and a bit playful at other times, makes the entire concept of blog posting much more enjoyable. Your readers will appreciate the occasional lighter moments too.
While it's possible to turn a well balanced business blog into a comedic parody of itself, keep in mind the concept of moderation. Part of the fun is slipping in the occasional less serious post as a treat for your readers. I can see the smile on your faces already as you contemplate a lighter tone to your postings once in awhile.
Blogging is much more enjoyable when you rediscover the fun.
You will like blogging more than ever. Your readers will appreciate discovering another less serious side to your personality. Your clients will be much more likely to take your blogging recommendation more seriously as well.
Now, isn't that ironic?
Have some blogging fun today.
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