Blogging as an industry

Blogging in general, and business blogging in particular, is poised to become a multi-million dollar industry.



2003 and 2004 saw massive growth in the numbers of blogs in existence. Blogs are now commonly found discussed in both the mainstream media and among many members of the general public.



Blogs are now sitting on the brink of an enormous breakthrough as a business tool.



Whether for marketing, public relations, or for creating and developing product buzz, blogs are about to enter the business mainstream with an explosion.



Already, smart members of the SEO community have discovered the power of a blog for search engine optimization.



The combination of fresh, keyword laden and theme relevant content coupled with the abundance of incoming links displayed by most blogs are an SEO winner. The major search engines love blogs and rank them well.



I recommend business blogs to all of my search engine clients. Combined with the ranking jumps that I develop for their websites on the search engines, the business blog is the final piece of the puzzle.



Professional bloggers and blog consultants are springing up everywhere. Some of the best bloggers on the internet are already lining up forward thinking businesses as blogging clients.



There will be many more such ventures appearing in the coming months and years.



In fact, business blogging consultants will be as ubiquitous as any other consultants. There will be an explosion in the numbers of bloggers who consult, develop, write, and administer blogs for other businesses.



Not only will the bloggers be drawn from business, legal, technical, and political blogs, but from the ranks of personal bloggers as well. Because of the personal journal style blogger's ability to speak person to person, they will flourish as professional bloggers as well.



Companies seeking to put a more human face on their image, will find bloggers from all subject areas to be precisely what the doctor ordered.



Be fully prepared for an enormous growth in professional blogging industry.



That train is roaring right down the fast track.



And its whistle is blowing very loudly.



Just look and listen.