Business and public relations blogs present a challenge to businesses.
Australian business and public relations blogger Trevor Cook of Corporate Engagement had a great article, on challenges presented by blogs to companies, printed in the AFK's Boss magazine.
Trevor's article appeared in the October edition.
As a service to everyone, whether bloggers or not, Trevor has made a pdf file of the article available for download.
It's a tremendous piece of insightful writing, as he tackles the business cultural changes necessary to make business blogging a successful reality.
I would strongly suggest that anyone interested in the world of business and public relations blogging to download the article.
Trevor Cook's opinions on the present and future of corporate blogging are always well worth a read.
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