Google watchers are thrilled to notice that search engine leader Google is in the middle of one of its backlink and PageRank updates.
On a fairly regular basis, Google displays a blog or website's incoming links to the public. Those shown links generally have a Google Page of 4 (on an exponential 1 - 10 scale with 10 being metaphysical PageRank).
PageRank is Google's numerical representation of a site's importance on the internet. You can see your own Google PageRank as a green meter on the downloadable Google Toolbar
None of my three blogs shows any major changes. Their PageRanks remain the same as before, with few backlink changes.
Gordon Smith, at Venturpreneur has shown an interest in Google and its updates. He was concerned that his backlink total had not changed from 473 displayed incoming links. He now has 544 incoming links on public display.
Gordon's blog's PageRank remains at a very respectable PR5. Give him a few more links folks. His great blog is almost a PR6.
Way to go Gordon!
All of you should be aware of the fact that Google has already taken these backlinks (and other nondisplayed links) into account.
The links and the PageRank have all been calculated into the search engine results pages (SERPs) for your most important keyword searches. That happens almost from the moment that Google finds them linked to your blog.
The SERPs are updated constantly for your keyword searches. There are no more of the famous "Google dances". In search engine optimization (SEO) circles, this is called "everflux". The term always reminds me of a strong laxitive. Perhaps that was Google's intention!
What the update presents is, in fact, a fait accompli.
Not that it matters to anyone.
We like the eye candy, of the Google PageRank, and the displayed backlinks.
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