Wednesday, December 15, 2010

Francois Gossieaux: The Hyper-Social Organization - Blog Business Success Radio

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Innovation strategist and founder and partner at Human 1.0, and co-author of the perceptive and visionary book The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media, Francois Gossieaux, describes how it's too easy to be carried away by the media portion of social media. Being concerned with only the media prevents a business from becoming what Francois calls hyper-social He shares the five steps to becoming hyper-social which means forgetting many previously held ideas. Now is the time to stop marketing to consumers and find communities and start socializing instead.

Francois Gossieaux is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, December 16, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Innovation strategist and founder and partner at Human 1.0, and co-author of the perceptive and visionary book The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media, Francois Gossieaux, describes how it's too easy to be carried away by the media portion of social media. you will learn:

* Why it's critical for business to embrace and participate in social media

* How to engage customers in conversation to build online relationships

* What it means to be a hyper-social organization

* How to become a hyper-social organization in all aspects of the company



Francois Gossieaux (photo left) is a high energy, innovative marketing professional in the Boston area.

Francois is currently a partner and co-founder at Human 1.0 (formerly Beeline Labs), a boutique marketing innovation firm helping clients create new customers by humanizing themselves and their brands. He is also a senior fellow and board member with the Society for New Communications Research.

Francois Gossieaux also co-founded and co-leads the yearly Tribalization of Business Study, an annual study in partnership with Beeline Labs, Deloitte and the Society for New Communications Research. As part of the study, the researchers survey and analyze how companies leverage communities and social media as part of their business processes.

Francois is also active in all areas of social media online.

My book review of The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media by Francois Gossieaux and Ed Moran.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

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Let's talk with innovation strategist and founder and partner at Human 1.0, and co-author of the perceptive and visionary book The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media, Francois Gossieaux, as he describes how it's too easy to be carried away by the media portion of social media. Being concerned with only the media prevents a business from becoming what Francois calls hyper-social He shares the five steps to becoming hyper-social which means forgetting many previously held ideas. Now is the time to stop marketing to consumers and find communities and start socializing instead on Blog Business Success Radio.

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The Hyper-Social Organization by Francois Gossieaux & Ed Moran - Book review



The Hyper-Social Organization

Eclipse Your Competition by Leveraging Social Media


By: Francois Gossieaux, Ed Moran

Published: June 21, 2010
Format: Hardcover, 320 pages
ISBN-10: 0071714022
ISBN-13: 978-0071714020
Publisher: McGraw-Hill





"With the rise of social media, which provides a massive platform of participation and a social infrastructure that is finally catching up with the commerce infrastructure, the social element is reentering commerce and business with a vengeance", write co-founder and partner at Beeline Lab, Francois Gossieaux, and Director, Deloitte Services LP, Ed Moran, in their perceptive and visionary book The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media. The authors describe how social media has transformed the entire concept of relationships with customers, from one of marketing to a new world of socializing in the communities of the customer's own choosing.



Francois Gossieaux (photo left) and Ed Moran recognize how the consumer landscape has changed beyond recognition, from one where one way broadcasting of marketing messages dominated, to one where social media interaction with customers is the new normal. Because of this transition from a controlled marketing message world to one of interactive social media, the authors exhort business to become what they call hyper-social. As the authors emphasize, business people who ignore the power of social media, or become intimidated by the media aspect, will lose their potential customers to the competition. A failure to socialize with consumers, in their growing online social communities, is a missed opportunity to interact and engage with people on a human level.



Ed Moran (photo left and Francois Gossieaux guide business people toward the new dynamic interactive world through becoming hyper-social. For business people steeped in the fast becoming obsolete marketing paradigm, the authors provide a blueprint for making a successful transformation into a hyper-social company. To be successful at interacting in communities and tribes, and for recognizing the identities of each customer, the need to understand the social landscape is critical. Their five steps to changing to a hyper-social company, as outlined by the authors, are as follows:

* Forget technology—understand the four drivers of successful communities.
* Forget market segments and consumers—think tribes and humans.
* Forget company-centricity— think human-centricity.
* Forget channels—think networks.
* Forget process and hierarchies— think social messiness.

For me, the power of the book is how Francois Gossieaux and Ed Moran combine the theory of hyper-social organizations with practical steps to entering the dynamic and exhilarating social media milieu. To support their concepts, the authors share the latest research into online consumer social networking behavior. The addition of the study findings strengthens the case made by the authors and underlines the sea change taking place right before the eyes of business people. Those organizations that choose to embrace the new social world of communities, tribes, and one on one engagement, will prosper.

Business people who fail to make the transition to the social media communities will lose their customers. They will also be at a loss as to how to recover those lost customers, as their traditional channels will no longer reach or influence them. The authors share a powerful vision of an entirely new marketing landscape that will not resemble anything that was seen formerly as marketing. The personalization of the online media has passed the point of no return. As a result, it's essential for organizations to make the move to a social basis, or risk falling behind their hyper-social competitors entirely. This book provides the tools necessary for making a seamless and effective transition from traditional marketing company to that of a hyper-social organization.

I highly recommend the insightful and important book The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media by Francois Gossieaux and Ed Moran, to anyone seeking an approachable and research based road map for navigating through the new social media landscape. The book answers the most difficult questions that arise when business people consider taking that tentative first step into using social media to interact with existing and potential customers. The authors provide the theoretical background as to why it's critical to become part of the social media conversation, and the practical tools to become fully integrated in social media communities and tribes.

Read the landmark book The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media by Francois Gossieaux and Ed Moran, and take the bold initiative toward being a hyper-social organization. Your competition may already be using social media, but if your business becomes hyper-social, you will leave them far behind.

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Tuesday, December 14, 2010

The Essential Guide to Getting Your Book Published by Arielle Eckstut & David Henry Sterry - Book review




The Essential Guide to Getting Your Book Published

How to Write It, Sell It, and Market It . . . Successfully


By: Arielle Eckstut, David Henry Sterry

Published: November 11, 2010
Format: Paperback, 480 pages
ISBN-10: 076116085X
ISBN-13: 978-0761160854
Publisher: Workman Publishing Company










"Writers now have breathtaking new ways of connecting with and getting their work directly into the hands of readers. And they no longer have to rely on a small group of publishing experts in order to get published. Because there is no barrier to to publishing", write publishing experts and Book Doctors, Arielle Eckstut and David Henry Sterry in their comprehensive and idea packed book The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully. The authors set out a blueprint for creating an idea, developing a book on the topic, getting that book published, and delivering it to readers worldwide.

Arielle Eckstut and David Henry Sterry understand the challenges of writing a book and in getting the final manuscript published and marketed well. The authors point to the importance of passion as one of the most critical elements necessary for publishing success. Without the passion for the book's idea, a would be author might not have the drive needed to carry the book through to completion and for the marketing effort. Along with the important aspect of being passionate about the book's subject matter, Arielle Eckstut and David Henry Sterry share their four principles of successful publishing:

* Research
* Network
* Write
* Persevere




Arielle Eckstut and David Henry Sterry (both in photo left) recognize the dramatic and systemic changes that have altered the publishing landscape. As a result, their advice doesn't cover just traditional book publishing. The authors also share techniques for self publishing a book, and for utilizing the alternate book formats including ebooks, audio books, and even for publishing online. Arielle Eckstut and David Henry Sterry offer step by step advice for every facet of the book publishing process, and also include the crucial but often overlooked areas of copyright, contacts, payment, and legal protection. Along with the valuable tips on taking care of business, the book also contains the always vital area of book marketing. While a book may be great, and convey the passion and knowledge of the author, without a marketing plan even the best book will fail to find an audience. Arielle Eckstut and David Henry Sterry provide marketing concepts that include both conventional and unconventional channels to promote and sell more copies of the finished product.

For me, the power of the book is how Arielle Eckstut and David Henry Sterry remove the mystery from book publishing, and present a complete handbook for achieving success as an author, from start to finish. The authors leave no stone unturned, and make it clear to the would be author that writing a bestselling book is possible, but requires much work on the part of the writer. Because of the effort involved in writing, contracting, and marketing a book, the authors emphasize that the author must be passionate about the subject or plot of the book. Anything less, and the book is likely to not do as well in any facet of the process.

Arielle Eckstut and David Henry Sterry present two very important and useful sections on the business of book publishing and on marketing the book through traditional and guerrilla methods. These two critical topics are not always included in books on publishing, making this book even more essential for the serious author. An added bonus feature provided by the authors are the many author resources in the appendix. Overall, the book is a treasure trove of information that will benefit any aspiring or experienced author.

I highly recommend the essential and very practical book The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully by Arielle Eckstut and David Henry Sterry, to anyone seeking a one stop advice book for becoming a successful author. The wealth of information contained in this wonderful book makes it a must for any novice or long time author.

Read the valuable and information filled book The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully by Arielle Eckstut and David Henry Sterry, and discover the insider secrets to becoming the successful published author of your dreams. From idea to sale, this is the book to unleash the bestselling author within you.

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Sunday, December 12, 2010

Dethroning the King: The Hostile Takeover of Anheuser-Busch by Julie MacIntosh - Book review




Dethroning the King

The Hostile Takeover of Anheuser-Busch, an American Icon


By: Julie MacIntosh

Published: October 26, 2010
Format: Hardcover, 408 pages
ISBN-10: 0470592702
ISBN-13: 978-0470592700
Publisher: John Wiley & Sons













"Anheuser-Busch dubbed its flagship brand the "King of Bears" and spent more than half a billion dollars on marketing each year to make sure it became an American institution", writes award winning financial journalist Julie MacIntosh, in her in depth and spellbinding book Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon. The author describes how the mystique surrounding the iconic brewery came crashing down when the company was purchased by Brazilian brewing colossus InBev, and the one time symbol of America passed into foreign hands.

Julie MacIntosh weaves an intricate tale of backroom intrigue, strife and infighting within the Busch family, and how even the largest American corporations are potential takeover targets in a globalized marketplace. The author brings to light the often overlooked story of how Anheuser-Busch, reeling from backroom squabbles, family disagreements, and board that no longer trusted the judgment of family scion August A. Busch IV. The fortunes of the brewing giant had been sliding downward from its glory days of controlling 52 percent of the American beer market. In those halcyon days, Julie MacIntosh points out that Budweiser was one of the most recognizable and dominant brands in the United States. By 2008, however, those glory days were already a well faded memory, and the family dispute weakened corporation was ripe for takeover. The company with its eye on Anheuser-Busch was InBev of Brazil.



Julie MacIntosh (photo left) describes how InBev, formed in 2004, was almost completely unknown in America. The author shows how InBev was not only aggressively seeking takeover prospects from within the ranks of the best known American brands, but is a very financially oriented company. With their sharp focus on costs and revenues, they saw a vulnerable target in brand icon Budweiser. As the near Shakespearean family battles between the powerful and dominating August A. Busch III and his son the less able August A. Busch IV intensified, InBev saw a window of opportunity open in their favor. In an all cash deal, completed just as the world economy was teetering on the brink of collapse, the sale was completed, with Anheuser-Busch no longer being held in American hands. From the flagship Budweiser brand to the famous Clydesdale drawn wagons, the entire corporation became the property of Brazil based InBev. The legendary beer would become, in many ways, a bellwether of the relentless march to globalization and worldwide markets for all products.

For me, the power of the book is how Julie MacIntosh presents the takeover of Anheuser-Busch as a compelling multi-faceted business story. The author painstakingly researches every aspect of the sale of the corporation, from the earliest days when the deal was beginning to take shape, to the hectic conclusion of the transaction. Julie MacIntosh bases her book on a combination of public financial records and exhaustive personal interviews with people in both companies, ranging from the top executives to the rank and file employees. The book is well footnoted and annotated for accuracy and to help other researchers continue to study this fascinating adventure story. By placing the narrative in the context of the global marketplace, while sharing insights into the larger than life personalities involved, Julie MacIntosh presents an epic tale.

The bitter family battles between the domineering August A. Busch III and his in over his head son August A. Busch IV, are joined by the company's out of touch board of directors, and by the powerful Carlos Brito of InBev, in a power struggle of global proportions. The aftermath of the takeover saw the continued decline of Anheuser-Busch, and that saga continues to unfold in a global economy. The story of Anheuser-Busch, as the author describes it, is a fitting metaphor of the onward march of globalization, where there is no company too large to avoid being seen as a takeover target. This book serves as both a cautionary tale and a wake up call for American companies, where ignoring the global markets and foreign competitors can lead to the takeover of any size of corporation.

I highly recommend the landmark book Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon by Julie MacIntosh, to anyone seeking a definitive account of the takeover of American corporate icon Anheuser-Busch by Brazilian owned brewing giant InBev. The author presents the acquisition of the legendary company as both a family fight to the finish, and as a piece of the ever expanding influence of foreign owned companies as power players in the international market. This book points to more such foreign takeover events in the future, unless American management changes the way it conducts business and defends its legacy brands.

Read the important and compelling book Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon by Julie MacIntosh, and discover the inside story of of the sale of one of the oldest American companies, and how the personal and boardroom rivalries and battles led to that result. This book is, in many ways, a glimpse into the future of American corporations, as they face the harsh reality of the global economy.

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Saturday, December 11, 2010

Breakthrough! by Paul Kurnit & Steve Lance - Book review




Breakthrough!

A 7-Step System for Developing Unexpected and Profitable Ideas


By: Paul Kurnit, Steve Lance

Published: October 29, 2010
Format: Hardcover, 224 pages
ISBN-10: 0814415628
ISBN-13: 978-0814415627
Publisher: AMACOM











"People think breakthrough ideas are a matter of luck. The truth is, they're the result of careful thinking, planning, and execution", write marketing experts Paul Kurnit and Steve Lance, in their revolutionary and innovation generating book Breakthrough! A 7-Step System for Developing Unexpected and Profitable Ideas. The authors describe how idea creation and successful innovation is not only possible, but should be an integral part of any organization's strategic and operational planning and processes.

Paul Kurnit and Steve Lance understand that many business people believe that breakthrough ideas, products, and services are difficult if not impossible to create and develop within their companies. The authors demonstrate that the problem is not a lack of ideas or creativity within the organization, but rather a lack of knowledge of the steps necessary to transform an idea into a marketable and successful product or service. The authors point to the many breakthrough innovations, that at first glance seemed unnecessary or even ridiculous, but were in fact simply in need of a plan to take them to the marketplace. One of the critical first steps in making the leap to achieving a breakthrough is to change the perception from one of how the idea won't work, to a mindset of how to make the idea a success.



Paul Kurnit (on left in photo left) and Steve Lance (on right in photo left) provide the essential steps, all of which must be followed, to change the perception of ideas from one of them not working, to one of creating and developing marketable and profitable innovations. The authors share the essential questions that must be asked about any new idea or innovation to help drive the process forward or to move on to the next idea. The seven step program, recommended by the authors, takes much of the guesswork out of the innovation and development process:

* Put an end to business as usual
* Get business buy-in
* Organize the team and process
* Build momentum for the idea
* Develop the plan
* The launch

With these seven steps in place, according to the authors, the creation and development of new and breakthrough products and services will become second nature to the organization.

For me, the power of the book is how Paul Kurnit and Steve Lance combine the theory of developing potential breakthroughs, with the practical steps necessary, to make the innovation a successful product or service in the marketplace. The authors combine their theory and process with illustrative examples of well managed breakthroughs by well known companies. They also show the reader how badly introduced innovations became famous flops, rather than profitable breakthroughs. Not only do Paul Kurnit and Steve Lance show the business person what went right with successful market introductions, but what went wrong with the failures.

The lessons from the real world case studies are instructive, and add real depth of understanding to the book's theory and practical steps. Instead of relying on luck, the authors propose a system, that can be used over and over again, to create innovative products and services. Not only does the process guide the company toward being the first in the marketplace, but the best prepared to triumph over the competition. As the authors point out, there are no shortcuts to developing winning products, but by following the seven steps, the innovation stands a much greater chance of success.

I highly recommend the innovation success building book Breakthrough! A 7-Step System for Developing Unexpected and Profitable Ideas by Paul Kurnit and Steve Lance, to anyone seeking a blueprint for transforming ideas into marketable products and services. The authors share the guidance to utilizing their seven step plan for developing breakthroughs that will place a business in the leadership in their industry.

Read the product idea enhancing book Breakthrough! A 7-Step System for Developing Unexpected and Profitable Ideas by Paul Kurnit and Steve Lance, and turn your business into a veritable creation machine of new and exciting ideas. Your profits will grow beyond even your wildest expectations.

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Friday, December 10, 2010

On The Brink by Henry M. Paulson, Jr. - Book review



On the Brink

Inside the Race to Stop the Collapse of the Global Financial System


By: Henry M. Paulson, Jr.

Published: February 1, 2010
Format: Hardcover, 496 pages
ISBN-10: 0446561932
ISBN-13: 978-0446561938
Publisher: Business Plus/Hachette












"It was September 4, 2008, and we were in the Oval Office of the White House discussing the fate of Fannie Mae and Freddie Mac,the troubled housing finance giants. For the good of the country,I had proposed that we seize control of the companies,fire their bosses, and prepare to provide up to $100 billion of capital support for each. If we did not act immediately, Fannie and Freddie would, I feared, take down the financial system, and the global economy with them", writes 74th Secretary of the Treasury from June 2006 until January 2009 under President George W. Bush, Henry M. Paulson, Jr., in his first hand and often controversial book On the Brink: Inside the Race to Stop the Collapse of the Global Financial System. The author describes the tense moments, from an insider perspective, that he firmly believes saved the entire financial system from collapsing into a major world wide depression.

Henry Paulson provides a rare glimpse into the decision making process of governments and the leaders of the global economic community, as they faced an unimagined financial crisis. The events unfolded in ways that shocked economists, Wall Street CEOs, and politicians in Washington, DC. The result was a series of hard choices, made almost on the fly, through the guidance of the author, Federal Reserve Chairman Ben Bernanke, and Timothy Geithner of the New York Federal Reserve. The author praises the efforts of their guidance for resolving the crisis. Henry Paulson takes the reader on the same roller coaster ride that he experienced as me made the soul searching decisions during that dangerous time. As the author saw the global economic situation, it was deteriorating by the minute, as credit and liquidity vanished from the system. To Henry Paulson, the alternative to his actions was total economic meltdown.



Henry M. Paulson, Jr. (photo left) recounts with vivid detail, his meetings with government officials, bankers, international leaders, and economists, as they sought a workable solution to the financial crisis. He points to the collapse of Bear Stearns as a warning sign that bank after bank could collapse. He shares the decisions that led to the action taken on housing GSEs Freddie Mac and Fannie Mae, and how their deep problems demanded immediate resolution. As a day by day narrative, this highly personalized account reads like a thriller, but unlike a story, this crisis was unfolding in plain sight and in real time. The concerns expressed by politicians and economists, and even by the author himself, as to the cost of the rescue are addressed openly and with a frankness that is often disarming in its clarity. The author emphasizes that the crisis was the worst one faced by the economy since the Great Depression, and as a result, required extraordinary measures to resolve the situation. Rightly or wrongly, Henry Paulson was prepared to make and carry out the difficult and heart wrenching choices that he believed were necessary to prevent financial Armageddon.

For me, the power of the book is how Henry Paulson shares his personal insights into how he saw the financial crisis of 2008 unfolding, and its potential for economic tragedy if left to run its course. While many people will disagree with the choices made by the author, he makes clear that that those decisions were not made lightly. In the opinion of the author, he and the entire global economy were in a deadly race against time to avoid a complete meltdown of the world's financial markets and the global economy. With the stakes that high, and the channels of communications vague at best, Henry Paulson did what he believed necessary to move the economy away from the abyss.

The author describes the alternative policy options available as being either uncertain or even more disastrous than the avenue chosen. He also shares some of lessons learned, and provides policy proposals to prevent a recurrence of the crisis in the future. The book is a deeply personal account of a public official and his team faced with resolving a potential global disaster, the conflicting advice they received, and the colossal obstacles they faced during that critical time. This book reflects both the assurance and doubt, and the confidence and trepidation, faced by the author as he did what he firmly believed was the right thing. History will decide whether those choices, often made on the fly, were the correct course of action.

I highly recommend the important landmark book On the Brink: Inside the Race to Stop the Collapse of the Global Financial System by Henry M. Paulson, Jr., to anyone seeking an insider account of the resolution of the global financial crisis of 2008. The book provides a first hand account from one of the principle decision makers during that dangerous time from the economy of the world. Whether a person agrees with the actions taken, the book is a fascinating insight, into how and why the policy choices were reached and acted upon, by the people involved in their execution.

Read the fast paced and highly informative book On the Brink: Inside the Race to Stop the Collapse of the Global Financial System by Henry M. Paulson, Jr., and relive those tense moments where decisions were made with little or no precedent as to their potential results. Discover, from one of the real insiders, how the policy choices were not reached or acted upon lightly. This book is one of the most important books written by one of the principle decision makers about the financial crisis of 2008. The book will stand as a crucial personal testimony to the events of those almost calamitous events.

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Garrett Miller: Hire On A WHIM - Author interview



Keynote speaker, workplace productivity coach, and President and CEO of CoTria - Productivity Training, Garrett Miller, was kind enough to take the time to answer a few questions about the refreshing and ethics based book Hire On a WHIM: The Four Qualities That Make for Great Employees.

Garrett Miller describes the four part WHIM hiring technique, based on selecting employees who display the most positive character traits.

Thanks to Garrett Miller for his time, and for the very informative and comprehensive responses. They are greatly appreciated.



What was the background to writing this book Hire On a WHIM: The Four Qualities That Make for Great Employees?

Garrett Miller: Three years ago after a series of discussions with managers who decried the perils of hiring new college graduates I began to think about my great experiences I had with hiring college graduates. How could managers in the same company, hiring for the same type of positions have such different experiences hiring the same pool of candidates? As I examined my hires and the qualities that made them so successful I began to see several threads that united them. Each of my hires, regardless of age or work experience possessed four qualities.

I coupled this with the recognition and feedback I had received from peers and managers and felt I had something unique and important to share.

What does the acronym WHIM stand for and why is it an important concept for hiring the right person for the position?

Garrett Miller: WHIM was the result of finally identifying the threads, playing with synonyms and arriving at WHIM. The acronym WHIM stands for Work Ethic, Humility, Integrity and Maturity. These qualities are unique because these are the building blocks for any great employee and the reason you must hire all four is because no matter how talented you are as a manager, you can not teach these. One manager stated that these qualities are part of someone’s DNA.

How does the WHIM principle differ from the standard hiring model?

Garrett Miller: Many of the current models focus in on abilities and skills and while these are important they don’t define a great employee. For example someone may have the ability to perform a task but they may be missing one or more of these qualities. The current battery of questions on most interview forms may ask similar questions or touch on these qualities but they don’t focus on them.

WHIM’s approach takes these four qualities and places a spotlight on them. I believe they are non-negotiable and all four must be hired.

How has the traditional hiring process failed to find the right applicants and indeed has selected the wrong person due to preconceived ideas?

Garrett Miller: One of the ironies of traditional hiring is that they do get it right sometimes, but they don’t know why or how to repeat it over and over again. If you don’t know what or why you are looking for certain qualities I’m certain you can’t get excellent results consistently. The beauty of WHIM is it simplicity and because it is simple it is easy to repeat.

One of the keys to hiring correctly addressed in the book is knowing that every hiring manager brings their thoughts, experiences and biases into the interview. Some of these biases are based on fact and are valid and some are not. Some common biases are what school a candidate attended, their accent, the way they dress, GPA or major just to name a few. We must examine our biases and prejudices and challenge them.

I have known managers that only hired athletes because the hiring manager was an athlete and found great value in the virtues of committed athletes. What is missing in this scenario is that the hiring manager may have chosen athletics for one reason and the candidates she is interviewing might have chosen athletics for a whole host of different reasons. What happens in this scenario is that not only are you passing over qualified candidates but you may be hiring candidates based on flawed assumptions.



Garrett Miller (photo left)

How can prospective employees demonstrate a solid work ethic in a resume and later in the interview?

Garrett Miller: Work ethic is displayed in many different areas on a resume. Display and communicate consistent involvement. Look for jobs, clubs and experiences that require commitment and demonstrate dedication. Being heavily involved in charities is a good sign of commitment, anyone who has worked with a charity knows the time commitment involved. I recommend hiring managers look at a candidate’s past five years and evaluate whether they have been busy outside of work or school? Can they jungle multiple responsibilities and still perform at a high level?

During an interview I look for those that have a ‘blue collar’ work ethic. Demonstrate that you are not afraid of hard work, have examples to show this. I also look for candidates who believe certain work is ‘below’ them? I look and listen for candidates who have a servant’s mentality. Do they ask, what can the company do for me, or are they asking and seeking what they can do for my organization?

When the interview has ended clean up after yourself, again this shows someone who is used to doing the small stuff and is considerate of others. During the interview make sure you communicate how many hours you dedicated to various activities. Don’t assume that your interviewer will know or will ask if it was full time or that an activity just took a few hours a week. If you are someone who has successfully juggled multiple activities and jobs highlight that as a virtue.

How can a job applicant show the interviewer that they possess real integrity and will do the right thing even in a difficult situation?

Garrett Miller: You will notice that what makes these four qualities indispensable is that they are intertwined so if you hire three of the qualities and not the forth in affect you are probably getting a diluted version of at least one additional quality. Integrity is a good example of this. One of my favorite areas to demonstrate integrity is a student who has received a poor grade or an employee who may have received a poor review. Never make excuses when asked about these situations and why it is everyone else’s fault but yours. Integrity enables a candidate to say, “Listen I wasn’t given that C- in Calculus, I earned it. I didn’t like the class, it was 8am M,W,F. The reason I earned the poor grade is because I dropped the ball it was my bad.” This is great opportunity to then share what you learned from that experience and how you have applied those lessons.

I have found that interviewers appreciate those who make mistakes and then learn from them because that is life. If I bring someone on to my team that makes excuses then I will hear those excuses until they leave my team. Take responsibility! As you can see it also takes a mature person to see the value of mistakes and be confident enough to tell the truth and embrace these learning opportunities.

Maturity is often considered difficult to assess. How can this quality be discerned in an interviewee?

Garrett Miller: The example I used when assessing integrity is a great example as well but when the interviewer is assessing maturity they are looking and listening to is how you respond. Are you comfortable talking about your mistakes or only about the mistakes of others? Another question interviewers love to ask is, what event or events helped make you the person you are today? Many times I will hear something sad or very difficult but what comes next is the key, how did you react to the event? Is there a seed of bitterness or anger and that this event is the reason why you haven’t achieved more or were kept back? Maturity is seen when someone can speak of a difficult even and say “You know Garrett, it was a very difficult time for me and I wouldn’t wish it upon my worst enemy but I’ve become a stronger person because of it.” These types of discussions are great opportunities to demonstrate maturity.

How can humility be defined in terms that point to the right applicant for the job?

Garrett Miller: I’ve defined humility as “The ability and willingness to be taught.” Have you ever tried to teach someone that knows everything? Ay Carumba! The equivalent is the classic example of a guy who doesn’t stop to ask directions when he is lost. Though we can laugh about that scenario, what happens in business when an employee doesn’t stop or won’t ask for directions when he or she is lost? Those who don’t seek direction in the workplace are a detriment to progress and productivity.

Humility is one of the most important traits of a leader, it is not a sign of weakness but a sign of strength.

Garrett Miller: I encourage interviewers to look for examples of when candidates sought out help or times when they did not seek it. How did they react in both of those situations and why did they or didn’t they seek help?

What are some warning signs that the WHIM qualities are not present in the applicant?

Garrett Miller: I listen for people who are easily offended. People who have fragile egos often lack maturity and humility. I look for gaps or short stints on their resume. There may be legitimate reasons but I will explore those. If I ask a question like, “Can you share with me a time that you were rebuked, disappointed or failed at something” and I hear “I can’t think of any”, then I am very cautious.

If there is any lying or slight of hand in the information they provide then they are out of bounds. Corporations are loosing millions of dollars because colleagues who lack integrity.

How can utilizing the WHIM hiring procedure prevent breaches of ethics, bad management decisions that cause harm to customers, employees, and even the solvency of the company itself?

Garrett Miller: I love this question because it brings us back to where we started. Hiring ability and skills is not enough. There is more to what makes up a great employee. When you hire these four qualities there are no guarantees, but you are more likely to have an employee who embodies these qualities and will behave in a way not because it is corporate policy but because that is who they are. I know an individual who cost a Fortune 100 company over a billion dollars because they lacked integrity and humility. They are the person who told a little white lie when it was convenient but who also resisted coaching because they knew it all. Years later the little white lies catch up and so does the law.

Having a culture that possesses these qualities begins by recognizing them and then hiring them with each new candidate. These qualities invigorate a company and will improve how employees see themselves and the organization they work for.

What is the future of non-negotiable WHIM concepts in the hiring process for human resource professionals?

Garrett Miller: We have developed a Hire on a WHIM seminar based on the book. The course has received rave reviews. The most common feedback is “I wish I had this course years ago.” When we hire a poor candidate it is painful for everyone involved. It is painful for the hiring manager who now has to coach this employee up or out. It’s painful for the employee as they feel the pressure to improve, change or else. It’s painful for fellow colleagues who see this going on and finally it’s a huge drain on HR resources which instead of pouring their energies into initiatives that should be driving engagement they are putting out fires and helping managers deal with ‘issues.’

When managers finish our course they truly understand how to uncover these concepts and they know what to listen and look for. The most rewarding feedback is when I hear from clients like I did last week from a VP of sales who sent me an email stating simply that “WHIM is working” and “They are seeing the quality of their hires improve.” And that he is also using WHIM when evaluating management hires.

Wow – that is so humbling for me, but a joy knowing that company cultures are changing for the better.

What is next for Garrett Miller?

Garrett Miller: My amazing family, running my productivity training company, speaking, teaching and writing keeps me real busy.

My next book is in a similar space. It is geared towards the college student who is trying to find their way. I’ve found that many of the graduating seniors are trying to find their calling and purpose after graduating, that is too late. This book is designed to help them find their skills, strengths, likes and dislikes during these valuable years. This will help make their college experiences more valuable and focused and will have them ready to hit the working world running instead of entering it and searching for their niche.

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My book review of Hire On a WHIM: The Four Qualities That Make for Great Employees by Garret Miller, with Jim Thrasher

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Thursday, December 9, 2010

Hire on a WHIM by Garrett Miller - Book review



Hire On a WHIM

The Four Qualities That Make for Great Employees


By: Garrett Miller, with Jim Thrasher

Published: August 23, 2010
Format: Paperback, 130 pages
ISBN-10: 1608445410
ISBN-13: 978-1608445417
Publisher: Dog Ear Publishing, LLC









"It can be a daunting process with many unknowns, and if the candidate or job doesn't work out, the results can be painful and expensive in more than financial terms", writes speaker, workplace productivity coach, and President and CEO of CoTria, Garrett Miller, in the refreshing and ethics based book Hire On a WHIM: The Four Qualities That Make for Great Employees. The author describes the four part WHIM hiring technique, based on selecting employees who display the most positive character traits.

Garrett Miller understands that regardless of the amount of experience, from a recent graduate to a person with decades on the job, that the qualities that make for an excellent employee don't change over time. With this knowledge in hand, the author presents a book that provides value to a person seeking their first job, workers with many years of experience, and the person preparing to attend a job interview. Garrett Miller emphasizes that the hiring principles presented in the WHIM process are universal for all employers and employees. The author believes that the timeless WHIM character traits are critical for both the employee and the organization:

* W - work ethic
* H - humility
* I - integrity
* M - maturity



Garrett Miller (photo left) recognizes that the interview isn't the only key to uncovering hidden information about a prospective employee. The author shows the hiring manager how to spot valuable information in a resume, even for recent graduates who lack on the job working experience. The techniques offered in the book for the actual interview are designed to prevent unexpected hiring mistakes. These errors can arise from the failure or the hiring manager to notice potential warning signs, or through the biases and preconceived ideas of the person conducting the interview. The author also presents concepts for using second interview to reaffirm or refute the information gleaned from the initial interview. Through the application of the WHIM interviewing techniques, the human resources department becomes an integral part of the organization's talent discovery planning process. At the same time, the hiring managers are able to develop relationships with college career centers and at job fairs, with clear WHIM hiring objectives in mind for selecting the right people to receive invitations for interviews.

For me, the power of the book is how Garrett Miller presents the WHIM hiring concepts in a very approachable format through the medium of a narrative. The use of the story to illustrate the WHIM principles in several different hiring situations helps the reader gain familiarity with the WHIM personal qualities. The WHIM characteristics are what employers are seeking, far more than than they require experience. The WHIM candidate is exceptional in their ethics and as such are not negotiable from the point of view of the hiring person.

A recent graduate possessing the WHIM character traits is much more valuable to the organization than a person with experience, but is lacking the WHIM principles. For people seeking their very first job, this book presents excellent insights into the real qualities sought by the best employers. When a company makes the decision to base its hiring practices on WHIM, that business is placing the emphasis on being an ethical organization. The hiring of WHIM candidates becomes second nature for that company, strengthening that ethical commitment.

I highly recommend the hiring process improving book Hire On a WHIM: The Four Qualities That Make for Great Employees by Garret Miller, with Jim Thrasher, to anyone seeking a proven hiring process that helps uncover the most ethical and exceptional employees, regardless of their experience level. The book presents the concepts in a readable business fable format combined with ready to use tips after each chapter.

Read the positive and insightful book Hire On a WHIM: The Four Qualities That Make for Great Employees by Garret Miller, with Jim Thrasher, and transform your recruiting, interviewing, and hiring process into a WHIM system. You will be able to uncover the best candidates for each job, while being alerted in advance to those people who might not be the ideal fit for your organization. The WHIM concept builds an ethical organization, staffed by individuals who possess the ideal personal character for the job.

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Thriving Beyond Sustainability by Andrés R. Edwards - Book review




Thriving Beyond Sustainability

Pathways to a Resilient Society


By: Andrés R. Edwards

Published: May 1, 2010
Format: Paperback, 224 pages
ISBN-10: 0865716412
ISBN-13: 978-0865716414
Publisher: New Society Publishers













"We face an unprecedented crisis - and a unique opportunity for a brighter future", writes educator, LEED® Accredited Professional, and founder and president of EduTracks, Andrés R. Edwards in his inspirational and world changing book Thriving Beyond Sustainability: Pathways to a Resilient Society. The author describes the environmental challenges facing everyone on the planet and offers alternatives to simply relying on sustainability, but moving ahead to a thriving global green culture.

Andrés R. Edwards recognizes the danger that continuing humanity's current path poses if there are not changes in the way that people, business, communities, and nations care for the environment. The author shares lessons learned from a myriad of sources, ranging from indigenous people, to local initiatives, to the greening of commerce in businesses of all types and sizes. The alternatives presented by the author are based on hope, optimism for the future, and the actions of real people from all walks of life. Andrés R. Edwards exhorts people to change their perception of a world not based on scarcity, or even of sustainability, but one of abundant opportunity for all people to live well and in tune with the natural world. The author asks people to expand their thinking, and to free their minds, to examine and consider fresh and unique opportunities for what he calls thriveability.



Andrés R. Edwards (photo left) offers ideas for living from traditional people to examples of conservation projects on a world wide scale. Through initiatives that purchase and protect sensitive and delicate areas of unique and rich biodiversity, individuals, community groups and corporations are demonstrating leadership in environmental stewardship. The challenges to the environment are being met with projects both small and large. Instead of accepting the lesser of evils, or the less bad option, the author shows that there is another path to follow. That route is one of thriveability, where actions are encouraged that both rebuild and restore natural ecosystems, but also enrich the quality of life for everyone. Through collaboration, creativity, and compassion, Andrés R. Edwards believes that despite seeming insurmountable adversity, people can overcome the obstacles and achieve a lasting and thriving legacy for future generations.

For me, the power of the book is how Andrés R. Edwards provides a positive message of hope and optimism for the future of our planet. The author combines theory with examples of real people, groups, and companies providing imaginative solutions to what were seen as impossible environmental problems. The author combines these features with practical advice and methods that anyone can utilize on their own, within their community, or as part of business of any size or industry.

The message of respect for the environment, its limitations, and its possibilities moves the idea of ecological thinking beyond that of sustainability. That concept, at best perceives the world as having scarcity and loss. In its place Andrés R. Edwards presents a vision of abundance, prosperity for all, and a renewed relationship with the natural world. Through cooperation, sharing of ideas, and empathy with people and the world, the author points the way to a brighter future, and not one of environmental disaster and destruction. This positive assessment, of the future of the world and its people, achieves the author's goal of changing the way people see and perceive the world around them.

I highly recommend the visionary and yet very practical book Thriving Beyond Sustainability: Pathways to a Resilient Society by Andrés R. Edwards, to anyone seeking an alternative future for our world, its environment, and for all of its inhabitants. In place of doom and gloom, and the feeling of helplessness so often associated with environmental challenges, this book empowers people to take positive action to make the world a better place for the present and the future.

Read the important and perception changing book Thriving Beyond Sustainability: Pathways to a Resilient Society by Andrés R. Edwards, and discover the road map that leads to thriveability instead of the loss of our natural world. This book takes people beyond the false trails of scarcity, and even of sustainability, to the brighter tomorrow through thriveability.

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Wednesday, December 8, 2010

Amy Handlin: Be Your Own Lobbyist - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio



Deputy Minority Leader of the New Jersey General Assembly and Associate Professor of Marketing at Monmouth University, and author of the very practical and outcomes oriented book Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government, Amy H. Handlin Ph.D., shares her tips and techniques to help small business and non-profit organizations achieve lobbying success. Amy describes how to go about identifying and connecting with the right people at the proper level of government for the issue. She shares her three pronged approach of Targets, Tools, and Tactics, to enhance and maximize the message. She also dispels some common myths about lobbying and shares some methods for improving your communications through media and alternate channels.

Amy H. Handlin is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, December 9, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Deputy Minority Leader of the New Jersey General Assembly and Associate Professor of Marketing at Monmouth University, and author of the very practical and outcomes oriented book Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government, Amy H. Handlin Ph.D., shares her tips and techniques to help small business achieve lobbying success. You will learn:

* How to identify the right government officials and the proper level of government

* How to use the triple approach of targeting, tools, and tactics

* Why lobbying is important for small business and non-profits

* How to better communicate your message to government and the public



Amy H. Handlin (photo left) is the Deputy Minority Leader of the New Jersey General Assembly. Dr. Amy Handlin has been at Monmouth University since 1991. She holds a BA from Harvard, an MBA from Columbia, and a PhD from New York University. She teaches marketing and advertising on the undergraduate level, and marketing management in the MBA program.

She has a particular interest in the ethical problems of prescription drug advertising, and has also written about survey design, message framing, information comprehension, and other marketing communication topics.

Amy Handlin is the author of Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government.

Dr. Handlin lives in Middletown Township.

My book review of Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government by Amy H. Handlin, Ph.D.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio.com

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

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Let's talk with Deputy Minority Leader of the New Jersey General Assembly and Associate Professor of Marketing at Monmouth University, and author of the very practical and outcomes oriented book Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government, Amy H. Handlin Ph.D., as she shares her tips and techniques to help small business and non-profit organizations achieve lobbying success. Amy describes how to go about identifying and connecting with the right people at the proper level of government for the issue. She shares her three pronged approach of Targets, Tools, and Tactics, to enhance and maximize the message. She also dispels some common myths about lobbying and shares some methods for improving your communications through media and alternate channels on Blog Business Success Radio.

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