Saturday, May 13, 2006

Business ethics: Change the world



All too often we hear people say that business is evil and a major cause of the many problems of society. Unfortunately, that statement is true in all too frequent cases. That doesn't mean, however, that all business is bad. A few bad apples can spoil an entire barrel. Such is the case in the business world where a few dishonest and uncaring people make all business people look bad.

The good news is that you can do something about the bad reputation inflicted on honest business people by a few scoundrels. You can operate your business from startup to retirement on ethical principles. Honest and open business practices can and should be how you run your company. In fact, I am positive in my conviction that honesty is the best policy. In the long run, nice guys finish first.

Let's start at the startup of your company when you devise your business plan. Begin with a firm statement of your own convictions and principles. These are the cornerstones of how your organization will operate in the present and into the future. For example, you might declare that you will purchase no items that destroy the Amazon rainforest (pictured at the top of the post), or harm or displace indigenous people. You could announce fair hiring practices that include people of every gender, race, age, and physical challenge. You may decide to provide charitable work for the community and to give something back, and then some.



Once these foundation principles are in place, you must devise systems that will put them into action. Your suppliers must adhere to your environmental and human protection goals, or you will seek new sources of goods and services. Your hiring policies will be open and use innovative techniques that don't eliminate candidates. You get involved in community groups that help others succeed and achieve their goals.

Take care of your day to day business activity as well. You conduct your business honestly and provide the best customer service possible. Discuss your ideas and business practices with peers in your industry and outside your regular business circles. Talk openly with customers about your goals and beliefs. While many potential customers might reject the concepts, they will be attracted by your honest business practices. Write about your experiences with your core values on your business blog. The feedback from customers and business associates will help further your goals and enable you to reach and even exceed them.



Business doesn't have to be cut throat competition and a race to the bottom. Working together in strategic partnerships, with other like minded business people, will help everyone achieve success. Your customer base will include many people who are seeking something better in their lives and for the planet as a whole.

Satisfied customers will spread the word about you and your organization by good old word of mouth advertising. Your company will be treated well in blog posts and media coverage. The viral marketing power of blogs and the traditional media will work in your favour, spreading the word on your behalf. Good news is good for the business bottom line as well.

Honesty is the best policy. It pays off in customer and community relations, and it pays off for the world.

Practicing strong business ethics is the ultimate win win for everyone.

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Friday, May 12, 2006

Blogging as life changing experience



Blogs can change your life. In fact, if you post to your blog for any prolonged period of time, the blog is almost certain to be the catalyst for some life altering experiences. It's the nature of the blog that's the cause of this success.

When a business adds a blog component to their website, or even uses a blog as a stand alone internet presence, good things happen. The blog makes some important differences in the business. Blogs rank very well as an SEO tool in the various search engines including Google, Yahoo, and MSN. Your regular blog posts are a constant source of fresh, keyword rich content that is like candy to the search engine spiders.

Combined with the free and generous linking activities of other theme relevant bloggers, blogs are a recipe for an SEO powerhouse. Because links from theme and topic related web pages have more search engine ranking power than non-relevant links, blog links are especially strong. The links themselves pack even more punch when the link is right inside the sending blog post. The words on the clickable link line, referred to as link anchor text, are often the most important keywords and phrases for the receiving blog. That adds even more SEO power to the inbound link.



These improved search engine placements are a direct cause of heavier visitor traffic to your blog or static website. More searchers find your now highly ranked blog, and the search engine link clicks the information seeker to your blog or blog enhanced site. That creates more potential business customers and clients for your company. It means more dollars in your pocket.

Blogs are a conversation building medium. By initiating discussions with other business people, and of course with other bloggers, trust is built for your company. As your current and prospective clients get to know you as a person, and not merely as a company name and corporate logo, you become associated personally with your brand. Since a brand is often thought of as a promise, that trust is nurtured by your blog postings. People buy from other people whom they know and trust, and who they believe will deliver on their brand promises. The business blog enhances that trust creating more revenue sources for your company.



Blogs not only build customer relationships, but develop interpersonal friendships as well. The online and and offline meeting opportunities generated by the business blog, or any other type of blog, often translate into lucrative partnerships and strategic alliances. Blogs also create lifelong friendships and have even led to marriages between bloggers. Now that is indeed life changing, to say the least.

It's mind boggling in many ways to think that something as humble as a blog, and very often a free one at that, can change a person's life for the better. By sticking one's toe into the waters of the blogosphere, a new blogger will find almost immediate rewards and benefits. Other bloggers will comment on their blog, and the comments will often be returned. E-mails, telephone calls, and even in person meetings can follow. New relationships and a wider personal and business network is born. Over time those networks and social interactions will grown in size and scope along with the blog.

Start a blog and your business and personal life will never be the same again.

Talk about a life changing experience!

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Thursday, May 11, 2006

Link lust: Enquiring minds want to know



My good friend Darren Rowse (pictured left) of the professional blogging industry leading Pro Blogger wants a peek into other bloggers' secret lusts. No, he is not peeping into your closets or cupboards, but rather into your innermost blog link hopes and dreams.

Darren wants to know which blogs you would most like to send you a link. After all, linky love is the base on which the blogosphere rotates. Interconnected blogs make the blogging world go around. Bloggers are free and generous link givers and send links out every which way into cyberspace. As a result, blogs are a leading force in online communications and community building.

Sending and receiving links has power in several ways. Links result in more visitor traffic; both for the sender and the receiver. Links are very often returned by the recipient to the donor blog. Links also provide SEO power in the various search engines. As a general rule, the more links a blog receives, the better the blog posts will rank in Google, Yahoo, and MSN. While there are other SEO factors in play, links are a very important component of the search engines' ranking components.



Links are life.

As a result of his study of links and their value, Darren Rowse wants to know which links would benefit your blog the most. The advantage could be in the search engine rankings for your most important keywords and phrases. The benefit could arise from the additional visitor traffic showing up to bulge your traffic logs. More revenue could result through Adsense clicks or additional newsletter subscribers. More links could even be a combination of all of these factors; and more.

After all of that introduction, you are probably awaiting my list of desired links. Well, I really hate to disappoint you, as I value all of my inbound links equally. The size of the blog's traffic or search engine ranking are unimportant. I see incoming links as a privilege and an honour. When someone sends a link to my blog, I always get a tiny lump in my throat. It's truly wonderful to know that someone found one of my posts helpful for them, and by extension, to their blog readership. All links are special to me.



A link from the smallest newest blog is important. From tiny acorns, do mighty oak trees grow. After all, even the household name blogs of the blogosphere had to start from one inbound link.

I appreciate all of my incoming links and I wouldn't trade away them for anything. I value every blogger who links to my posts. They are all gifts from people whom I want to meet in person some day.

My list of link lust consists of bloggers, who are currently strangers, but who will eventually be my friends.

Thanks to all of you who link to my blog. Thanks in advance to those who have yet to link here. I appreciate all of you and your taking the time to link to my posts and my blog.

Show your enjoyment of other bloggers' efforts and link to their blogs today.

Darren Rowse, this link's for you!

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Wednesday, May 10, 2006

Carnival of the Vanities at The Skwib



The 190th edition of the longest running internet blog carnival, the well known Carnival of the Vanities appears at Mark Raynor's wit and satire blog known as The Skwib.

Carnival of the Vanities is the original collection of blog postings, assembling some of the best and wide ranging bloggers on the internet.



This week's Carnival of the Vanities entries include politics, literature, science, medicine, technology, business, and satire.














I have an entry in this week's Carnival of the Vanities as well.

My post is titled "Management By Baseball By Jeff Angus: Book Review" where I discuss how the game of baseball is played out in the open, and the results are wide open for everyone to see. Success and failure can be seen in the boxscores every day, and with the pennant and World Series winners every autumn. Trades are made, players are drafted, free agents are signed for all to see and analyze. For a business, the success and failure are measured in stock prices, balance sheets, and liquidation sales. Baseball has experienced almost every possible situation that any other business can face. There have been huge successes as underdog teams have won the World Series and failures of teams expected to win it all.



To participate in the Carnival of the Vanities, or any of the other blog carnivals, one of the easiest techniques is to use the all inclusive carnival entry form at The Conservative Cat.





Another participation option is to simply e-mail your entry to the new e-mail address:

cotvmail -at- gmail -dot- com

As I suggest elsewhere, hosting and contributing to the various internet blog carnivals is a great promotional idea for your blog.

Next week's edition of Carnival of the Vanities appears at Jay and Deb Solo's business and eclectic blog known as Accidental Verbosity.

In the meantime, head on over to the The Skwib hosting of Carnival of the Vanities and enjoy the posts on offer.

You will almost certainly be introduced to some great new and interesting blogs.

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Tuesday, May 9, 2006

Business ideas: Bloggers as partners



Blogs are a powerful tool for initiating and developing interpersonal relationships. Most discussions of business blogs revolve around building an ongoing discussion with current and potential customers and clients. Often forgotten are the relationships created with other bloggers.

As a blog owner builds up a reputation as an expert in the blog's main topic area, other bloggers start to take notice. In fact, that notice can often turn to admiration. It's very common for bloggers to form mutual admiration societies; each very impressed with the other's posts and ideas. Over time, e-mail, telephone, and in person meetings are the result of this cross reading of blogs. The next logical step is to start a new business together.

Business partnerships require an enormous amount of personal trust on the part of all concerned. Blogging paves the way for that sense of trust and personal knowledge to grow naturally. The time between first reading a blog and the formation of a shared company is much shorter than in non-blog introduction cases. Once again, the business or other form of blog began and nurtured a relationship. This time, instead of the conversation being between business and customer, the talks surround the formation of a new business venture.

All of the business talents necessary for creating and operating a succussful organization are found in the ranks of the blogging community. Everywhere that you turn, a knowledgeable blogger is writing with expert authority, in just the area required by a startup company. As you meet and talk with other bloggers, you will find many people who share your vision, and have personalities with whom you can work. Not every blogger is the ideal partner for everyone else, but there is certain to be some bloggers with whom you will share a special affinity.



Develop an action plan

As an action project, consider all of the potential business ideas that you can create. Write them down on paper. The act of putting pen to paper will almost always help to generate even more business venture ideas. Don't analyze them yet. Simply write everything down as it appears in your mind. There will be plenty of time for judging their individual merits later.

The second part of your action plan involves other bloggers. Write down the names of every blogger with whom you have shared e-mails, telephone conversations, or live meetings. As with the business brainstorming, write down every name without judgement. Sorting out the potential business partners and associates can be done at a later time. Set the papers aside, and leave them alone for at least a day, while you think about other aspects of your life. Fortunately, for most of us, other activities always require immediate attention.

Later in the week, go over your business idea lists and remove the concepts that don't suit your personality or overall business goals. Next, go over the list of potential business partners, and remove the names of those people who may not be right for you right now. Note that a blogger who might not present a current opportunity for a shared venture might be ideal for a future possiblity of collaboration.



Start the plan in motion

Once your list of possible associates is narrowed down, write a very individual e-mail to the selected bloggers exploring the potential for a business arrangement. Make certain that each letter is individualized for each possible business associate. This is no place for the dreaded form letter. The recipient will probably discard that sort of query as spam. Your reputation as a professional person will also be severely marred. Always maintain a professional and businesslike approach. It will be rewarded.

As you would expect, not every blogger with whom you correspond will be receptive to your business proposals. It's not personal. The other blogger may simply not have the time or resources to pursue the opportunity at the moment. That doesn't mean that they won't reconsider your offers in the future.

After some time, and discussion, you are very likely to find a blogger who wishes to establish a startup company. Talk and meet with them and establish the business outline and possible plan. Bloggers are open and willing to talk about ideas. Before too long, a successful company will be born.

As always, the seed of the new tree was planted by means of a blog.

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Monday, May 8, 2006

Carnival of the Capitalists at Harshly Mellow



This week sees a Carnival cross promotional approach to the travelling business show, recognized by one and all as Carnival of the Capitalists makes a visit to Zeus's eclectic blog, home to the long running Carnival of the Vanities, known as Harshly Mellow.

This week's edition of Carnival of the Capitalists highlights some of the best bloggers writing on the internet today.

Blogging topics presented include entrepreneurship, management, market trading, internet commerce, marketing, the national and global economies, and technology.



As you would expect from Harshly Mellow there are many discussions of business, marketing, entrepreneurship, and blog Carnivals.

It's always great to read and discover the many high quality blogs out there in the blogosphere.

We don't always get to them all, and this edition of Carnival of the Capitalists has introduced many of us to some brand new ones.



I have an entry in this week's Carnival of the Capitalists as well.

My post is titled "Relationship marketing: Keeping the faith" where I discuss how you've often heard the term relationship marketing used, but were never really certain what it meant. It does sound kind of touchy feely, doesn't it? Really all it means, however, is building good long term customer relations. Those lasting relationships are built on developing a sense of trust; and of becoming known to your customers, present and future, as a real person.

If you wish to submit an entry to next week's, or any Carnival of the Capitalists edition, e-mail your entries to the new address:

cotcmail -at- gmail -dot- com

You can always use the handy entry form at Gongol.com where all you have to do is fill in the blanks. Talk about making it easy to be included!

Another brand new form for sending entries to all of the internet carnvivals is provided by The Conservative Cat. This is a great one stop entry drop, for all your blog post entries, for every blog carnival.

Note as well that Carnival of the Capitalists. has a new URL at http://thecotc.com/. Be sure to update your links and bookmarks.



If you are searching for new and exciting ways to expand your blog's readership, you should seriously consider sending an entry to Carnival of the Capitalists.

Merely being included in the company, of the first rate regular Carnival of the Capitalists contributors, will enhance the reputation of your blog.

The extra visitors sent to your blog won't hurt either!

The growth and staying power, of Carnival of the Capitalists, is beginning to catch the attention of people outside the blogging community. Each hosting, brings a fresh assortment of new readers, to the various blogs involved.

The visitors aren't only bloggers anymore.

Readership is expanding to include the mainstream media, various government and private organizations, many businesses, and other interested people from beyond the blogging community.

Many people are introduced to some tremendous blogs that they might otherwise have missed.

Next week's Carnival of the Capitalists will be at Scott Allen and David Teton's excellent business blog known as The Virtual Handshake.

In the meantime, click that mouse over to the Harshly Mellow hosting of Carnival of the Capitalists.

If the great posted entries don't convince you to click, or the possibility of finding some brand new blogs to read doesn't do it, then Carnival of the Capitalists certainly will offer some ideas to get into Carnival submissions mood. (groan)

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Sunday, May 7, 2006

Conversations with experts: Kelly O'Neil - Free teleseminar







Conversations with Experts: How to Build Your Business On and Off-line

Hosted by Denise Wakeman and Patsi Krakoff of Build a Better Blog System.

Unleash Your Bigger Game: How to Achieve Business Mastery in Today's Competitive Climate

Wednesday, May 10, 2006, 8:30 p.m. ET - Free

Guest Expert: Kelly O'Neil, UpLevel Strategies

50% of small businesses fail in their first year and 95% fail within their first five years. Don't join that club! If success is your goal, there are five key components you must master to send your business skyrocketing. This signature presentation is a "must' for winners who want to make more money, save time, reduce frustration, and jump on the path to financial freedom.

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* The "HIGH-5' Winning Combination to achieve business mastery

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* The 3 "C's' that guide the actions of successful people

* How to be strategic and intentional with laser-like focus

* How to overcome every day hurdles in the entrepreneurs business



Business & Marketing guru, Kelly O'Neil (pictured left), is passionate about helping entrepreneurs unleash their bigger game. The lead author of Visionary Women Inspiring the World: 12 Paths to Personal Power (Skyward, 2005), she has recently teamed up with mega-marketing genius, Jay Conrad Levinson, to co-author the next book in his international best selling series called, Guerrilla Business Strategies for Entrepreneurs.

As a National Award-Winning Marketer and Business Strategist, Kelly has given more than 10,000 media interviews, including: The Wall Street Journal, CNN, Bloomberg, AP, The New York Times, USA Today, Time, Business Week, Forbes, Fortune and MTV.

The creator of the Business Mastery Success System, Kelly provides affordable business and marketing solutions that empower business owners to work smarter, not harder, overcome barriers, and achieve massive success.

Register for this conversation with Kelly O'Neil:

ConversationsWithExperts.com

If you missed any Conversations With Experts, you can become a monthly member of a private blog. As a member, you gain access to the entire Conversation With Experts audio series of guest experts, past and present.

Conversations with Experts is sponsored by Build a Better Blog System.

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Saturday, May 6, 2006

Blogs For Good: Paul Chaney helps others




My good friend Paul Chaney of Radiant Marketing Blog is a generous person and a humanitarian. Unlike many people who talk about changing the world, Paul is actually doing something about it. As a Knight of the Blogosphere in Good Standing, Paul Chaney has declared his quest.





In search of his blogging quest for the Holy Grail, Paul is about to launch a new blog network called Blogs For Good.

Paul's plan is as follows:

My plan is to focus on a different blog each day, or at least a couple of times per week, depending on how busy I am. I’m also going to invite any and all of these to join the network, which means they will receive a sticker to put on their blog linking to the B4G blog, and will be added to a blogroll.


Along with Paul's personal, and I'm certain very good selection process, he is asking for help and for suggestions of blogs to feature each day.

Paul says:

If you know of a blog or blogs that would qualify, feel free to leave a comment.


Paul has discussed the idea of a humanitarian blog in a previous post as well.

Drop by the help post at Radiant Marketing Blog and give Paul Chaney some help. Suggest a blog that fulfils the requirements of the quest. Changing the world is a big job, and Paul will need your assistance in achieving his goals.

The Blogs For Good Network needs you to change the world for the better.


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Friday, May 5, 2006

Blogs and podcasts on television in China



Bloggers are being heard around the world, and the message of blogs is being presented to enormous numbers of people. Business blogger Jody Colvard (pictured left) of Fun Money Good Blog enjoyed one of those rare opportunities.

Jody recently spoke to an audience of 200 million television viewers in China. Her topics for that enormous TV event were blogging and podcasting.

As Jody says on her blog:

I have been preparing to do my presentation in front of 150 students on Thursday, and was invited to go on television to share information about blogs and podcasting.

The recording went very well, was also an amazing experience to be interviewed by a very prominent gentleman named Wilson, as he asked me questions in both English and Mandarin (he translated for the audience).

The broadcast will be seen by 200,000,000 people, wow!!!


China is a growing and expanding economy, and with a population exceeding one billion people, the blogging and podcasting potential is definitely mindboggling. Blogs can aid in communications and global understanding, making blogging a vehicle for peace and friendship. Blogs are a powerful tool for world peace, and their potential in working toward that wonderful goal is literally unlimited.

As time passes, and blogs become more mainstream, their global reach will become even larger in scope. Blogs are definitely building a global village, and spokespeople like Jody Colvard are making that village a very blog friendly and wired one indeed.

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Thursday, May 4, 2006

Management By Baseball by Jeff Angus: Book Review



Management By Baseball

The Official Rules for Winning Management in Any Field

Author: Jeff Angus

Publisher: Harper Collins

Jeff Angus Blog: Management By Baseball

Jeff Angus Website: ManagementByBaseball.com

Business owners and executives who ignore baseball are missing a management education from some of the best and shrewdest managers in any business. The management concepts honed by baseball management, both on field and in the front office for over a century, provide a practical and proven guide for every type of company. Baseball is the guide to management says management consultant and blogger Jeff Angus in his book titled Management By Baseball The Official Rules for Winning Management in Any Field.



As a professional sports writer and management consultant, Jeff Angus (pictured left) made the creative leap in understanding that two seemingly different endeavors, in business management and baseball, were connected in very intimate ways. The realization, as Angus points out in his book, struck him like an epiphany. Baseball had experienced and found solutions, both good and bad, for almost every business related problem. Management By Baseball offers a guide to business through the knowledge of successful organizations like the New York Yankees and Los Angeles Dodgers, and from the failures of sad sack teams like the now defunct St. Louis Browns.

The book is written in the logical structure of a hitter advancing around the bases. First the batter must reach first base, move to second base, go on to third base, and then finally return to home plate completing the journey of success. In the same way, a business owner or executive must also reach every base on the way to becoming a successful business person. Each section of the book covers a different base, with increasing difficulty with every additional base being reached. After all, it’s much more difficult to hit a triple or a home run than to scratch out a bloop single. Like the batter, the business person must reach and touch every base, to score a run for the team or the company.

Getting To First Base: Mastering Management Mechanics

Reaching first base is about mastering the technical aspects of the job, from planning to everyday operations to sales. Most executives have talents in this area, and are technically sound at their jobs. With the lessons and experience of proven masters like legendary Baltimore Orioles manager Earl Weaver, a business person can become even better at running their company. Jeff Angus blasts away accepted business myths in the same way that St. Louis Cardinals slugger Albert Pujols dispenses with fastballs, driving them deep into the seats for home runs.

Stealing Second Base: The Players Are The Product

Second base is much harder to reach, and stretching that hit between the fielders into a double, or stealing the bag outright requires speed, daring and some finesse. Jeff Angus applies these concepts to managing people. Often some very good production, sales, and operational people lack the ability to manage personnel. This aspect of business is crucial. In baseball, the talent on the field is the product. The same analogy applies to your own staff. They are the product whether they meet with customers or clients, or manufacture products on the assembly line. Better quality people, provided with proper training and incentives, will make your company a winner as they do for a baseball team.

Advancing To Third Base: Managing Yourself

Third base is not often reached as the triple is a rarely occurring hit. As such, Jeff Angus considers third base to be for the unusual business person who can manage herself, understanding both her strengths and weaknesses. In baseball, we have examples of many managers who had serious character flaws to overcome. Some overcame their weaknesses and went on to greatness for their teams. Others failed to understand their shortcomings, and moved from the game to obscurity. Self knowledge is essential for any successful business person. The lessons from baseball managers, past and present, will help in reaching that critical third base.

Crossing Home Plate: Managing Change

Getting home with the run results in a change in the game score. As with any business, baseball has experienced changes that often seemed minor at first, but later altered entirely the way the game was played and managed on the field. In the early Twentieth Century, the game was low scoring, the ball was dead and didn’t travel very far when hit. As a result, pitching and speedy singles hitters were dominant. The arrival of the home run hitting Babe Ruth changed the game style forever. Not every baseball manager was ready for the new paradigm. As with massive changes in the economy, or governmental regulations, a company must adapt to the new reality or join the ranks of the last place teams. As always, the successful baseball people are there to guide your business through changing times.



Jeff Angus has written a brilliant book that I recommend very highly. I say that without hesitation, to both baseball fans and casual observers of the game alike. For me, the most powerful aspect of the book is the creative union of two seemingly different arenas. Baseball games and companies don’t look alike at first glance. Like the great pitcher Greg Maddux, the look is often deceiving; hiding a master at work. The key to understanding is people. Baseball is about the people. The players are the product. Most important to Jeff Angus is selecting, training, and motivating the right people. Without the right staff, managed and guided properly, the company is doomed to failure. Learn from New York Yankees manager Joe Torre and employ your people in ways they can succeed. Their positive results are the company’s profits.

The game of baseball is played out in the open, and the results are wide open for everyone to see. Success and failure can be seen in the boxscores every day, and with the pennant and World Series winners every autumn. Trades are made, players are drafted, free agents are signed for all to see and analyze. For a business, the success and failure are measured in stock prices, balance sheets, and liquidation sales. Baseball has experienced almost every possible situation that any other business can face. There have been huge successes as underdog teams have won the World Series and failures of teams expected to win it all.

Let baseball and its greatest managers be your guide, and your company can win the pennant and World Series in your industry too. Read Management By Baseball, and you’ll never watch a baseball game or look at business, in the same way again.

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