Friday, May 18, 2012

Poisoned Legacy: The Human Cost of BP's Rise to Power by Mike Magner - Book review




Poisoned Legacy

The Human Cost of BP's Rise to Power


By: Mike Magner

Published: May 8, 2012
Format: Trade Paperback, 432 pages
ISBN-10: 1250007399
ISBN-13: 978-1250007391
Publisher: Picador












"Eleven men died almost immediately in the horrific explosion that the blowout caused on the Deepwater Horizon, the giat rig that BP was leasing to drill its well a mile below the surface of the ocean; eleven families, including a number of very young children, had their lived irrevocably altered by the loss of their loved ones", writes Managing Editor at the National Journal, Mike Magner, in his powerful and thought provoking book Poisoned Legacy: The Human Cost of BP's Rise to Power. The author describes how BP (British Petroleum) failed to live up to its promises as both an environmentally conscious and a safety oriented company, resulting in the catastrophic explosion in the Gulf of Mexico, and other previous environmental disasters as well.

Mike Magner recognizes the importance of the petroleum industry to both the American economy and the nation's way of life. Because of this dependence on oil and gas, the author considers it crucial that the general public fully understand how petroleum is produced, and how the environment is affected by the industry and its participants. Mike Magner raises awareness of what can go horribly wrong if care and responsibility are not taken in the production, transport, and refining of this crucial resource. The author focuses his attention on the green message put out by BP, and the original intention of being an environmentally friendly company.



Mike Magner (photo left) provides an unsettling narrative of how that green promise turned into a tragic tale of irresponsible actions, cost cutting, and alleged negligence on the part of BP. The author describes how BP was rebranding its corporate image as one of being a green company, while at the same time attempting to cover up environmental disasters. Mike Magner provides evidence that this cost cutting and negligent behavior, on the part of BP and its management, formed a pattern of how the corporation managed its business. The author also points out that there was indeed a time in BP's history, as recently as a decade ago, when the company was taking care of the environment.

Over the next few years, however, that green concern was put aside in an effort to boost short term profits. The result of this cost cutting activity, according to the author, was a disastrous leak in an Alaskan pipeline due to a lack of maintenance, of which BP was found guilty; a refinery explosion in Texas that claimed the lives of fifteen employees;and eventually the massive and widespread Deepwater Horizon explosion. The author offers further evidence, from government boards and regulators, that all of these disasters could have been prevented, but instead BP chose to save time and to cut corners on safety regulations and standards.

For me, the power of the book is how Mike Magner provides comprehensive and fully documented analysis, of how the behavior of a multinational corporation had a widespread effect on people, communities, entire countries, and even the planet. The author provides an insightful description of the flawed business culture, and shortsighted decision making, that led to the catastrophes outlined in the book. The impact of those disasters affected not only the BP employees who tragically lost their lives, but they also had a direct effect on the lives of people in the area as well. The environmental damage caused by the Deepwater Horizon explosion has devastated the fishing and tourism industries of the Gulf region. The result has been a weakened economy, and a severe environmental problem that will last for decades.

Mike Magner sounds an important alarm that cost cutting to cut corners on regulations and standards, in the name of short term profits, led directly to environmental disasters and loss of life. The lesson for other companies, as well as for BP, is that not only following but exceeding the regulations, is a sound financial as well as environmental practice. Ethical and environmentally sound business is good business, and that the human, environmental, and economic price is simply too high for negligence and irresponsible business decisions.

I highly recommend the seminal and important investigative journalism based book Poisoned Legacy: The Human Cost of BP's Rise to Power by Mike Magner, to anyone in business leadership, public policy, the environmental movement, or the general public who seeks an in depth and unflinching case study of the high cost of corporate negligence. This book is a call to all people that human life and the world in which we live are more important than short term profits. Indeed, the pursuit of those immediate gains results in long term pain for everyone involved, both within and outside of the company.

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Thursday, May 17, 2012

College: What It Was, Is, And Should Be by Andrew Deblanco - Book review




College

What it Was, Is, and Should Be


By: Andrew Delbanco, Ph.D.

Published: March 20, 2012
Format: Hardcover, 240 pages
ISBN-10: 0691130736
ISBN-13: 978-0691130736
Publisher: Princeton University Press














"And so it is my unabashed aim in this book to articulate what a college - any college - should seek to do for its students", writes Director of American Studies at Columbia University and Columbia's Julian Clarence Levi Professor in the Humanities, Andrew Delbanco, Ph.D., in his visionary and engaging book College: What it Was, Is, and Should Be. The author examines the historical development of the American university, how higher education is perceived today, and the role of universities in the future.

Andrew Delbanco recognizes that universities in America represent a very diverse collection of institutions of higher learning. At the same time, however, this wide range of colleges and universities are facing an unprecedented level of outside pressures. One of the external forces is that of commercialization, and the transformation of the university student experience into the narrow pursuit of professional credentials. For Andrew Delbanco, this shrinking of the role of the university represents a danger of students and faculty losing a unique time of self discovery and and sharing of new ideas. The author defends the value of the traditional liberal arts education as important for all students, from all social backgrounds and income levels.



Andrew Delbanco (photo left) sees that unique exploration becoming the province of wealthy students, with less privileged students being denied the benefits of the humanities for gaining wisdom and personal development. Andrew Delbanco defends what he considers the role of higher education in personal growth, exploring individual passions, and for discovering and testing new ideas and fresh ways of thinking.

The author takes the reader on a guided tour of how higher education developed in America. Beginning with the Puritan gathered church concept, Andrew Delbanco describes the challenges faced by colleges in the nineteenth century as the new research universities rose to prominence, and moves to the twentieth century issues of lower income, gender and minority diversity that altered the composition of the student body.

Faced with today's landscape of globalization, technology, science, and financial problems, the author demonstrates the value of the humanities for instilling wisdom, ethics, and a search for ideas. The author shares his five interconnected qualities that should flow from higher education. They are as follows:

* Skeptical discontent with the present, tempered with a sense of the past
* Making connections between seemingly very different phenomena
* Appreciation of the natural world through science and the arts
* Willingness to see issues from the perspective of others
* A sense of ethical responsibility

For me, the power of the book s how Andrew Delbanco goes far beyond simply building a case for the humanities in higher learning, but shows the reader their true value and importance. The author points out that, because the universities and colleges are finding their scope narrowed to that of professional credential providers, much of the traditional benefit of education is being lost. For the author, the humanities are becoming the sole province of students from higher income groups, leaving their value out of reach for lower income students.

Andrew Delbanco points out that universities and colleges face real challenges in the modern globalized economy, but that higher education has faced many challenges in the past. In each case, the institutions have evolved and adapted to overcome the obstacles in their path. The author offers a vision for just such an evolution to guide humanistic education through the current crises, and to regain its status as the fount of wisdom and self knowledge that has been its hallmark throughout American history.

I highly recommend the landmark and thought provoking book College: What it Was, Is, and Should Be by Andrew Delbanco, Ph.D., to anyone within or outside of the halls of higher learning who seeks a visionary approach to university and college education that goes beyond the usual prescriptions and mounting cynicism found in many studies. This book will transform the way you think about the humanities, and their timeless and crucial role in the very purpose and nature of higher education.

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Wednesday, May 16, 2012

Penny C. Sansevieri: Get Published Today! - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio



Internationally acclaimed book marketing expert, founder and CEO of Author Marketing Experts, Inc. and author of the comprehensive and seminal book Get Published Today! An Insider's Guide to Publishing Success, Penny C. Sansevieri describes how authors must recognize that they are in business and that their book is their product. Penny provides analysis of the rapidly changing publishing landscape, including the evolution of the major publishing houses, and the rise of self-publishing. Penny Sansevieri guides you through the intricacies of getting a book published to avoid any costly pitfalls that await the unwary author. She also shares her real world proven strategies for finding a target audience, promotion and marketing, and distributing the finished book. You will learn how to brand your book and yourself, as you become both a successful author and a thriving business.

Penny C. Sansevieri is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, May 17, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Internationally acclaimed book marketing expert, founder and CEO of Author Marketing Experts, Inc. Author Marketing Experts, Inc., and author of the comprehensive and seminal book Get Published Today! An Insider's Guide to Publishing Success, Penny C. Sansevieri describes how authors must recognize that they are in business and that their book is their product. You will learn:

* What dramatic changes have taken place in the publishing industry

* What ares an author should understand if they choose to self-publish

* How to discover the target market for your book

* How to promote and market your book successfully



Penny C. Sansevieri (photo left) is CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including Book to Bestseller which has been called the "road map to publishing success."

AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with message boards, blogs, ezines, and relevant sites to push an authors message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market. To learn more about Penny’s books or her promotional services, you can visit her web site at http://www.amarketingexpert.com.

My book review of Get Published Today! An Insider's Guide to Publishing Success by Penny C. Sansevieri.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

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Let's talk with internationally acclaimed book marketing expert, founder and CEO of Author Marketing Experts, Inc. Author Marketing Experts, Inc., and author of the comprehensive and seminal book Get Published Today! An Insider's Guide to Publishing Success, Penny C. Sansevieri, as she describes how authors must recognize that they are in business and that their book is their product. Penny provides analysis of the rapidly changing publishing landscape, including the evolution of the major publishing houses, and the rise of self-publishing. Penny Sansevieri guides you through the intricacies of getting a book published to avoid any costly pitfalls that await the unwary author. She also shares her real world proven strategies for finding a target audience, promotion and marketing, and distributing the finished book. You will learn how to brand your book and yourself, as you become both a successful author and a thriving business on Blog Business Success Radio.

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Tuesday, May 15, 2012

Get Published Today! by Penny C. Sansevieri - Book review



Get Published Today!

An Insider's Guide to Publishing Success


By: Penny C. Sansevieri

Published: November 15, 2011
Format: Paperback, 366 pages
ISBN-10: 1604945591
ISBN-13: 978-1604945591
Publisher: Wheatmark





"Publishing is a business. It's not about TV appearances, bestseller lists, or Oprah. It starts and ends with the fact that it's a business and, as such, a business needs a good product. Your book is that product", writes renowned book marketing expert and CEO and founder of Author Marketing Experts, Inc., Penny C. Sansevieri, in her comprehensive and seminal book Get Published Today! An Insider's Guide to Publishing Success. The author describes the entire process for getting a book published, preparing for the launch, and for marketing the finished title successfully.

Penny Sansevieri understands that book marketing is really an entrepreneurial venture by the author. The book is the product, and the author must perform the necessary tasks to transform that product into a successful brand. Penny Sansevieri guides both novice and experienced author through today's tumultuous and rapidly changing publishing landscape. The author advises authors on the real world of the large publishing houses, print on demand, and self publishing options.

Penny Sansevieri outlines the entire process from the conception of the book, to finding a publisher and editor, the legal hurdles, and operating the business of being a published author. Penny Sansevieri shares insider secrets for developing an effective book marketing plan, and for achieving success in the world of book marketing.



Penny Sansevieri (photo left) recognizes that authors may not always approach their book as a product. As a result, the author provides a complete step by step process for transforming a book idea into a bestseller. With so many publishing options available to authors in today's publishing world, Penny Sansevieri takes the mystery and guesswork out of the industry. She breaks down the entire industry, and the publishing process from concept to customer, in easy to understand and readily digestible pieces. As a result, the book is an always handy reference book for any writer's top drawer, to be consulted over and over again.

The author divides the book into three overarching categories with separate chapters that answer the most frequently asked questions about book publishing. Many of the chapters cover the less discussed and all to often forgotten issues relating to book publishing and marketing. The three overall categories are:

* Let's Get Published: Overview of the publishing landscape
* Getting Ready: Creating a plan for the book marketing campaign
* To Market: Marketing techniques every author should know

For me, the power of the book is how Penny Sansevieri presents a complete blueprint for the successful publication and marketing of a book. The author takes a business approach to being an author. Penny Sansevieri leaves no doubt in the mind of the reader that becoming a published author is all about starting a business. For the author, the book is the product, and as such, should be of high quality and given the full attention any product and brand deserve.

Penny Sansevieri breaks the book into numerous concise chapters that are packed with important information and real world proven successful publishing and marketing tactics. The book is also very hands on, complete with many worksheets and assessment forms. The many resources for authors, added to the book appendix, are especially valuable for writers seeking additional research into specific areas of publishing and marketing of books.

I highly recommend the landmark and complete guide book Get Published Today! An Insider's Guide to Publishing Success by Penny C. Sansevieri, to any aspiring, novice, or experienced authors who are seeking the definitive guide to book publishing and marketing. This book will answer all of your questions, plus many more questions that you never knew existed in today's quickly evolving publishing marketplace.

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Monday, May 14, 2012

Leading At The Edge, Second Edition by Dennis N.T. Perkins - Book review



Leading at The Edge

Leadership Lessons from the Extraordinary Saga of Shackleton's Antarctic Expedition, Second Edition


By: Dennis N.T. Perkins, Ph.D.

Published: March 28, 2012
Format: Paperback, 288 pages
ISBN-10: 0814431941
ISBN-13: 978-0814431948
Publisher: AMACOM










"The Shackleton expedition's extraordinary tale is one of the most exciting stories of polar exploration. It is a story about a leader and a group of explorers who endured conditions of hardship and deprivation more extreme than most of us can even imagine", writes chief executive officer of The Syncretics Group, Dennis N.T. Perkins, Ph.D., in his leadership lesson and wisdom filled book Leading at The Edge: Leadership Lessons from the Extraordinary Saga of Shackleton's Antarctic Expedition, Second Edition. The author shares the leadership lessons gleaned from his study and description of the famous Shackleton expedition to the South Pole; and presents his Ten Strategies for Success that demonstrate effective leadership principles during difficult times.

Dennis Perkins understands the importance of good leadership, and especially leadership during very stressful times and circumstances. The author offers the story of Antarctic explorer Sir Ernest Shackleton as an example of great leadership during the most difficult conditions imaginable. Dennis Perkins terms this extreme situational leadership as leading at the edge. The leadership principles practiced by Shackleton provide an striking example of effective leadership and maintaining a cohesive group of followers despite facing nearly impossible odds of survival. In an environment of bitter cold, heavy ice, shortages of food, and complete isolation, Shackleton not only welded the group together, but also in good spirits, and very much alive.




Dennis N.T. Perkins (photo left) recognizes the importance of teamwork and leadership in all situations. The author also knows the critical role that leadership and a cohesive team play in those very challenging times of strife. The analysis of the leadership techniques employed by Shackleton point out the difference between survival and disaster hinges on the leader. The role of the leader is magnified in times of trouble, and at the edge of possible oblivion, is when true leadership skills are needed most.

Dennis Perkins offers the ten most important leadership strategies utilized by Ernest Shackleton, and how they ensured his crew's survival, when other Antarctic teams perished in that hostile environment. The ten strategies include:

* Never lose sight of the ultimate goal and focus energy on short term objectives
* Set a personal example
* Instill optimism and self confidence but keep an eye on reality
* Take care of yourself
* Reinforce the team message: We are one and live or die togerher
* Minimizes status differences
* Master conflict within the group
* Find reasons to celebrate and to laugh
* Be willing to take a big risk
* Never give up, as there is always another move

For me, the power of the book is how Dennis Perkins combines the story of Sir Ernest Shackleton and how he led his crew to survive, with a practical set of leadership strategies based on those employed by that polar explorer. The author combines a fascinating account of the Shackleton expedition with a series of ten strategies based on those used by Sir Ernest. The author further illustrates his Ten Strategies for Success through a number of case studies of the strategies in action in other perilous settings.

Dennis Perkins demonstrates the crucial elements of effective leadership on what he calls the edge, where failure to lead will end in disaster or even death. With this overarching concern in mind, the author offers hands on advice, and self analysis tools for anyone to enhance and constantly improve their own leadership skills.

I highly recommend the empowering and very engaging book Leading at The Edge: Leadership Lessons from the Extraordinary Saga of Shackleton's Antarctic Expedition, Second Edition by Dennis N.T. Perkins, Ph.D., to anyone seeking a very different type of leadership book that stretches the concepts of effective leadership to the limit and discovers success. This book will change the way you think about and approach leadership in a crisis situation, where failure will end in disaster, and survival is of the essence.

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Sunday, May 13, 2012

The Analyst by P.T. Dawkins - Fiction book review



The Analyst

By: P.T. Dawkins

Published: August, 2011
Format: Paperback, 300 pages
ISBN: 9781605947235
Publisher: Llumina Press















After David Heart’s father’s estate is squandered by bad advice, his mother faces eviction and his grandfather needs life-saving surgery. A seemingly-helpful family friend finds David a seat at a bucket-shop off-Wall Street firm with the promise that money flows like wine. This fateful step begins David Heart's journey through the world of finance, where everything has a price, in the thrilling and page turning novel The Analyst, by P.T. Dawkins.

The author brings his almost three decades of personal experience, in the high powered and often unethical world of high finance, to the pages of his novel. The aptly named David Heart, torn by emotions, his sense of ethics and ideals, and the desperate need for ready cash, finds his moral values challenged in ways he never thought possible. The author names his characters, seen representatives of various archetypes, to illustrate their role in this modern day morality play. David Heart begins his voyage through the shark infested waters of finance with high ideals and the best of intentions. Abused by a cruel head trader named Blackie, an archetypical villain, David takes some life changing steps in attempt to re-balance his ethical worldview.



P.T. Dawkins (photo left) provides a novel that is, at its core, a tale of ethical and moral principles. Once compromised, these critical values are very hard to regain, and they can only be repurchased at a very high cost. Faced with the dark world of the bucket shop, and its complete lack of ethical values of any kind, David seeks his salvation in the form of the street wise saleswoman Sandy Allen.

What David soon discovers is the price of return to his own world of ethics and moral values, is full of dangers, deceit, and hidden agendas. The descent into the world where money is all that matters, and how it was obtained is not even part of the equation, David learns that no one can be trusted. Survival in this fall from grace world requires an understanding of its special code, and that redemption can only be achieved through its own terms.

The novel is a morality play, where the characters are representatives of types, and the world is one where what David considers the normal rules of behavior no longer apply. Through the entry point of the bucket shop, David enters into ever deeper levels of the sordid underbelly of society. David must live the hero's journey, and rise above the standards of the place, to reach his salvation and that of his financially troubled family. Through a series of compromises, the author demonstrates how morals and ethics cab be corrupted very easily. The ideals once lost, can only be retrieved through an act of redemption. For David, redemption is inexorably linked with personal tragedy and sacrifice.

I highly recommend the fast paced and several layered book
The Analyst by P.T. Dawkins, to anyone seeking an exciting read, that will keep them spellbound until the novel's final resolution. This book, and the lessons it conveys about ethics, morality, and the corrupting power of money, will change the way you think about the world of finance and many of the participants in that world.

**************



This book review is part of the The Analyst by P.T. Dawkins – NURTURE Book Tour.







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Wednesday, May 9, 2012

Ghost In The Wires by Kevin Mitnick - Book review




Ghost in the Wires

My Adventures as the World's Most Wanted Hacker


By: Kevin Mitnick

Published: April 24, 2012
Format: Paperback, 448 pages
ISBN-10: 0316037729
ISBN-13: 978-0316037723
Publisher: Back Bay Books













"I have hacked into some of the largest companies on the planet and penetrated the most resilient security systems ever developed - hired by the companies themselves, to help them close the gaps and improve their security so they don't become the next hacking victim", writes the world's most famous (former) hacker, and now security consultant Kevin Mitnick, in his fast paced and insider information packed book Ghost in the Wires: My Adventures as the World's Most Wanted Hacker. The author describes, in vivid detail, his shadowy life as an elusive and highly effective computer break-in specialist, and of his career as a sought after expert on uncovering even the most unsuspected entry points into supposedly highly secure computer systems.

Kevin Mitnick recognizes that any security system will have weaknesses that can be exploited by illegal computer entry artists. He would know that very well, as he was one of them. In his page turning account of his career as a computer, on both sides of the law, the author shares his adventures in entering the computer systems of the world's largest corporations. Staying constantly one step ahead of the authorities, Kevin Mitnick established his reputation for being skilled enough to slip through any security system. Very often, the skills he demonstrated in his dark side career were not even based on technology. Very often, the most critical element of illegal computer entry was simply an old fashioned confidence game. For Kevin Mitnick, there was more than one way to gain access to a very secure computer system.



Kevin Mitnick (photo left) understood both the computer systems that he was gaining entry to, and the psychology of the people who worked in the technology industry. That familiarity with both computers, and with how technical people think, created the impetus for the author's most successful and audacious entries. At the same time, Kevin Mitnick was aware of how the security experts who were tracking his every move conducted their investigations.

In the end, Kevin Mitnick not only revolutionized how security personnel, in both the public and private sectors, addressed the issue of illegal computer break and enter. The author is himself, part of that technology security revolution, as he has since turned his own skills and techniques to the discovery and apprehension of other illegal computer hackers.

For me, the power of the book is how Kevin Mitnick describes the methods and deception techniques used by illegal computer hackers. He shares his own story of his career on the wrong side of the law, and of others who were operating illegally as well. Despite the often historical aspect of the technology and systems involved, the story reads like a thriller novel, and not a dry computer hacking manual. The author does provide a real service to the reader by sharing some of the most frequently used deception tactics, that are as timeless as the confidence schemes from which they were spawned.

The author arms the reader with a warning that there are very real and very dangerous computer hackers still in operation throughout cyberspace. Through an understanding of some of their tricks and deceit, computer users in all sizes of companies and with their home computers, can avoid many of the hacking intrusions that present a real threat to computer network security.

I highly recommend the warning filled and expert computer security advice book Ghost in the Wires: My Adventures as the World's Most Wanted Hacker by Kevin Mitnick, to anyone in any industry or who owns any technological device, and is concerned about the very real dangers of illegal intrusion. This book provides the background and sounds the alarm that despite often heard assurances, that there are real dangers of illegal computer break and enter still alive and well, and needing to be secured against their actions.

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Monday, May 7, 2012

Accounting for Value by Stephen Penman - Book review





Accounting for Value

By: Stephen Penman

Published: December 23, 2010
Format: Hardcover, 264 pages
ISBN-10: 0231151187
ISBN-13: 978-0231151184
Publisher: Columbia University Press













"Valuation is a set of methods for determining the appropriate price to pay for a firm. Accounting is a set of methods for producing the information for the determination" writes George O. May Professor and Morgan Stanley Research Scholar at the Graduate School of Business, Columbia University, Stephen Penman, in his accessible and common sense based book Accounting for Value. The author describes how valuation is really the same as accounting for value for assessing the evaluation process of equity investments.

Stephen Penman recognizes that there are many evaluation tools and methods for establishing equity investment valuations. Those techniques include the popular tools of modern finance such as the cost-of-capital, the CAPM, and discounted cash flow analysis. For the purposes of this book, and for creating clarity for the investor, Stephan Penman dispenses with those approaches. In their place, the author returns to the basic principles of value investing based on common sense. The author's methodology offers an understandable set of principles that are accessible to any investor, regardless of experience and sophistication. Stephen Penman develops the concept of establishing an appropriate value to avoid paying too much for any equity investment; and for forecasting the expected return on investment from purchasing for growth.



Stephen Penman (photo left) presents the important connection between valuation and accounting, and offers the powerful insight that the two concepts represent close to the same thing. Put another way, valuation is at its core, accounting for value. With this concept in place, and understood by the investor, Stephen Penman provides the basic and common sense tools for avoiding overpayment for any equity investment. With a firm grasp of accounting for value investing, the investor will understand the following:

* Price is what you pay, but value is what you get
* The real investment risk is the risk of paying too much
* Base investments on what you know and not on speculation
* Avoid overpaying for speculative growth

For me, the power of the book is how Stephen Penman provides an understandable and effective method for valuating potential investments. The key to his straightforward concept is the connection between valuation and accounting. Instead of presenting the usual, and very often confusing tools of modern finance, the author offers the logical, and time proven principles of value investing. Stephen Penman brings the legendary Benjamin Graham school of value investing into today's market by recognizing that there are not only changes in the economy, but in accounting and modelling of finance as well.

Stephen Penman also combines the critical accounting basics of the balance sheet with the income statement to apply accounting for value. Not only will this approach uncover fresh investment opportunities, but also reduces the risk of overpaying for the equity. The entire premise of the book is to have investors thinking like accountants, and the author is very effective in achieving this objective.

I highly recommend the essential and fundamentals oriented book Accounting for Value by Stephen Penman, to anyone who is serious about investing in sound, fundamental stocks. This book will benefit the beginning or experienced investor, accountants, and anyone interested in the coupling of accounting with equity valuation.

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Saturday, May 5, 2012

Journalism Primer by Jim Pumarlo - Book review



Journalism Primer

A guide to community news coverage for beginning and veteran journalists in the age of new media


By: Jim Pumarlo

Published; September 28, 2011
Format: Paperback, 62 pages
ISBN-10: 1937391027
ISBN-13: 978-1937391027
Publisher: Romeii LLC









""Community news will survive by delivering the basics" writes long time community newspaper journalist and editor, and director of communications for the Minnesota Chamber of Commerce, Jim Pumarlo, in his no nonsense, concise, and very hands on book Journalism Primer: A guide to community news coverage for beginning and veteran journalists in the age of new media. The author describes the importance of local newspapers to their communities, and share proven techniques for providing high quality news that will benefit both novice and veteran journalists and editors.

Jim Pumarlo recognizes that small, community based newspapers face some very difficult financial challenges in today's economy. Despite those monetary concerns, the author presents compelling evidence that by providing high caliber journalism and a strong local focus, community newspapers will thrive. Reduced revenues have caused many cutbacks at local newsrooms, and have caused a decline in the overall journalistic level of those publications. For Jim Pumarlo, these reductions in reporting staff are the wrong way to go, and are actually speeding up the decline in the relevance and revenue of the papers.



Jim Pumarlo (photo left) offers an alternative vision for developing a successful community newspaper, based on high quality reporting, and a strong local focus in the overall news coverage. Instead of considering as is so often the case, that reporters are a cost center rather than a revenue source, the author provides a strong business case for high level journalism. For Jim Pumarlo, solid and locally oriented content is essential for building revenues for the newspaper. This commitment to excellence in journalism is essential whether the content is published in a print newspaper or in the online version.

Instead of cutting back on serious reporting, Jim Pumarlo recommends improving the standard of the journalism to the highest possible level. The author dispels the misconceptions that have grown up around what local readers want in their local coverage. To rebuild the trust and value in the local newspaper, the author provides the following set of guiding principles for strong and relevant local journalism:

* Be timely with stories
* Be relevant with the information
* Be clear and understandable
* Be inviting and compelling
* Be engaging and offer editorial opinion
* Be accessible and available online

For me, the power of the book is how Jim Pumarlo connects high quality, locally focused journalism, with increased revenues for community newspapers. The author presents a solid case for increasing and maintaining a top quality journalistic standard as the key to financial stability and growth for small newspapers. With an emphasis on delivering the highest quality of content, both in the print and online versions of the publication, advertising and circulation income will increase.

Instead of the shortsighted cutting of reporters, Jim Pumarlo recommends the superior and proven road map to success of providing a high quality product that will be in demand by the readership. The author guides both novice and experienced reporters and editors through the process of creating and writing a compelling and relevant community newspaper. The result will be a profitable and thriving newspaper with ever increasing revenue and circulation.

I highly recommend the practical and real world proven technique packed book Journalism Primer: A guide to community news coverage for beginning and veteran journalists in the age of new media by Jim Pumarlo, to anyone involved in a small community newspaper in any capacity, who seeks a clear and outcome oriented guide to operating a modern, successful small publication. This book will increase the revenue, circulation, and the overall journalistic caliber of any community newspaper.

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Friday, May 4, 2012

Stephanie Chandler: Own Your Niche - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio



CEO of BusinessInfoGuide.com and Authority Publishing, and author of the very practical and straight talking book Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, Stephanie Chandler, describes how to become a successful online marketer the right way. Stephanie provides the advice and the proven techniques for not only achieving internet business success, but to in fact own your special marketing niche, through establishing yourself as an authority.. Stephanie Chandler shares her ideas for transforming a website into a lead and customer creation tool. She offers secrets to better business blogging and social media community building. You will also learn the importance of content marketing and how to leverage it effectively for your business. Stephanie also offers some tips for gaining some free publicity and public relations the do it yourself way. Learn as well how to implement some internet based revenue streams that really bring in some actual revenue without any hype or some costly gimmicks.

Stephanie Chandler is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, May 10, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

CEO of BusinessInfoGuide.com and Authority Publishing, and author of the very practical and straight talking book Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, Stephanie Chandler, describes how to become a successful online marketer the right way. You will learn:

* Why you should dominate your own niche market on the internet

* How to establish your authority in your niche area

* How to build a successful niche business online

* How to get some free publicity and share ideas though blogs and social media



Stephanie Chandler (photo left) is the author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business, From Entrepreneur to Infopreneur: Make Money With Books, E-books, And Information Products, and The Author’s Guide to Building an Online Platform: Leveraging the Internet to Sell More Books.

Stephanie is also founder and CEO of Authority Publishing, specializing in custom book publishing and social media services, and BusinessInfoGuide.com, a directory of resources for entrepreneurs. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur Magazine, BusinessWeek, Inc.com, and Wired magazine, and she is a blogger for Forbes.

My book review of From Entrepreneur to Infopreneur: Make Money With Books, E-books, And Information Products by Stephanie Chandler.

My book review of From Entrepreneur to Infopreneur: Make Money With Books, E-books, And Information Products by Stephanie Chandler

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio.com

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

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To call in questions for my guest, the number is: (347) 996-5832

Let's talk with CEO of BusinessInfoGuide.com and Authority Publishing, and author of the very practical and straight talking book Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, Stephanie Chandler, as she describes how to become a successful online marketer the right way. Stephanie provides the advice and the proven techniques for not only achieving internet business success, but to in fact own your special marketing niche, through establishing yourself as an authority.. Stephanie Chandler shares her ideas for transforming a website into a lead and customer creation tool. She offers secrets to better business blogging and social media community building. You will also learn the importance of content marketing and how to leverage it effectively for your business. Stephanie also offers some tips for gaining some free publicity and public relations the do it yourself way. Learn as well how to implement some internet based revenue streams that really bring in some actual revenue without any hype or some costly gimmicks on Blog Business Success Radio.

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