Big Ticket eCommerce by Bob Regnerus - Book review

Big Ticket eCommerce

How to Sell High-Priced Products and Services Using the Internet

By: Bob Regnerus

Published July 1, 2008
ISBN-10: 0976462494
ISBN-13: 978-0976462491
Format: Paperback 206 pp
Publisher: Innovation Press




"If you sell products and services that are expensive and complex, it's time to use the Big Ticket eCommerce approach", writes internet marketing expert Bob Regnerus in his practical and profit boosting book Big Ticket eCommerce: How to Sell High-Priced Products and Services Using the Internet. The author provides an easy to understand guide to selling high priced goods and services, by adding an internet marketing component to an existing bricks and mortar business.

Bob Regnerus moves far beyond the standard shopping cart model of internet business, and describes how to market any product or service online. While many business people consider their goods and services unsuited to ecommerce, due to complexity or a long marketing cycle, the book demonstrates clearly how to change that perception. Because any product or service can be explained through a website, it's essential for the site to be much more than the standard brochure site. The author explains how to make a successful transition to a site that markets big ticket items successfully.



Bob Regnerus (photo left) understands that many business people may want to market their higher priced goods and services on the internet, but lack the knowledge of how to make the venture work profitably. The author devotes much of the book to building traffic to the website, and how to market the products and services, when the visitors arrive at the appropriate web page. The author guides the reader on how to create a site that will drive qualified leads to the brick and mortar business, enhancing any existing lead generation techniques. For really complex sales, the website created prospects can contact the company or any listed sales representatives, shortening the sales cycle time effectively.

For me, the power of the book is its practical approach to what has long been considered a difficult internet marketing problem. The process required to market long cycle and complex products and services is not well suited to the standard shopping cart based ecommerce model. The prospect for complex sales usually requires more information from the company sales department. The problems requiring solutions are not likely solved in one visit to the website, rendering the one step shopping cart sales system ineffective. For complex sales, the value of an enhanced brochure site is in the generation of qualified leads. Bob Regnerus explains, in simple language, how to find those prospects and help them to take appropriate action toward completing a sale.

I highly recommend Big Ticket eCommerce: How to Sell High-Priced Products and Services Using the Internet by Bob Regnerus, to any existing company owners or managers who consider their complex, high value products or services unsuited for internet marketing. The author takes the mystery out of ecommerce, and explains how to generate high traffic flow to the site, and sending qualified leads to the sales force.

Read Big Ticket eCommerce: How to Sell High-Priced Products and Services Using the Internet by Bob Regnerus, and take your big ticket product or services marketing to the next level through your company website. Instead of employing frustrating trial and error tactics, or avoiding the internet entirely, put the power of the world wide web to work, and build your sales of big ticket items to new and ever higher levels of success.

Tags: Big Ticket eCommerce: How to Sell High-Priced Products and Services Using the Internet, Bob Regnerus, internet marketing and ecommerce, business book reviews.

The Age of the Unthinkable by Joshua Cooper Ramo - Book review

The Age of the Unthinkable

Why the New World Disorder Constantly Surprises Us And What We Can Do About It

By: Joshua Cooper Ramo

Published: March 23, 2009
Format: Hardcover, 288 pages
ISBN: 9780316118088
Publisher: Little, Brown and Company










"As much as we might wish it, our world is not becoming more stable or easier to comprehend. We are entering, in short, a revolutionary age," writes Managing Director at Kissinger Associates, Joshua Cooper Ramo, in his brilliant and worldview altering book The Age of the Unthinkable: Why the New World Disorder Constantly Surprises Us And What We Can Do About It. The author takes the reader on a globe trotting adventure, from the turbulent Middle East to the world of Wall Street high finance, where generally accepted ideas of how the world works are shattered forever.

Joshua Cooper Ramo understands that small events have enormous and unexpected effects far beyond their initial impact. From experiments on the instability of a growing sand pile, and the unpredictable effect of adding one more grain of sand, the author forms a powerful analogy with the the forces at work in the world. Each addition of a single grain of sand to the growing pile increases its instability, but when the avalanche of sand will occur is impossible to forecast. This unpredictability is reflected in asymmetrical Middle East warfare and in individual home foreclosures in the United States. When the avalanche causing event, that changes the familiar worldview takes place, can't be forecast with accuracy despite its certain inevitability.



Joshua Cooper Ramo (photo left) recognizes that the disproportionate effects of small events renders the old school power politics obsolete. The former advantage of superior numbers and technology turned into a liability in the face of an adaptable opponent. Instead of pounding an enemy into submission, the foe changes, adapts to the new environment, and becomes stronger and more resolute. Power politics, as practiced traditionally by Western governments, according to the author, are no longer effective and are indeed counterproductive. The traditional security dilemma of building more arms, resulting in potential enemies also arming, results in increased insecurity. In its place is needed a deeper understanding of national security beyond the simple equation of weaponry.

Joshua Cooper Ramo envisions a world where individuals are empowered to act and think creatively. The failure of Wall Street bankers and of powerful armies to achieve desired results demonstrates clearly the sand pile world at work. Individual actions produce unexpected results far beyond their expected scope. Whether in a village in South Africa where local AIDS patients develop their own treatment programs, a cell in the Gaza where Palestinian guerrillas adapt to Israeli military actions, or a company in Brazil that empowered its workers to create their own jobs and profit centers, the actions of individuals cause unexpected and powerful events to take place. The law of the sand pile is an inability to watch every grain of sand, but that every bit of sand has a profound effect on the whole, works in the emerging world as well.

I very highly recommend the important and idea changing book The Age of the Unthinkable: Why the New World Disorder Constantly Surprises Us And What We Can Do About It by Joshua Cooper Ramo, to anyone seeking to understand how individual actions impact the complex worlds of corporations, national economies and global security in unimagined ways. Moving far beyond traditional corporate management, economic, and security theory, the author presents a compelling argument for individual empowerment and action.

Read the paradigm challenging The Age of the Unthinkable: Why the New World Disorder Constantly Surprises Us And What We Can Do About It by Joshua Cooper Ramo, and never look at our revolutionary age and the sand pile world in the same way again. Instead of looking to traditional authorities, for answers and solutions to national and global problems, the revolutionary power to create positive and lasting change is in the hands of the individual.

Tags: The Age of the Unthinkable: Why the New World Disorder Constantly Surprises Us And What We Can Do About It, Joshua Cooper Ramo, national and global economics, international politics and security, book reviews.

Linda Goodman & Michelle Helin: Why Customers Reallt Buy - Blog Business Success Radio

Business consultants, and authors of the breakthrough guide to sales and marketing Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales, Linda Goodman and Michelle Helin describe why customers really buy & how they make their decisions. The guests dispel many long held myths about buying behavior and replace those myths with hard research based data. Learn about the importance of emotional triggers and their role in the buying process. Discover how to employ them successfully in your sales and marketing efforts.

Linda Goodman and Michelle Helin are my internet radio show guests on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, April 9, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Business consultants, and authors of the breakthrough guide to sales and marketing Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales, Linda Goodman and Michelle Helin describe why customers really buy & how they make their decisions. You will learn:

* Why logic and rational thinking don't explain buying choices

* Why emotions are so important in buying decisions

* What are the emotional triggers that spur a buying reaction

* How to employ emotional triggers to boost sales and customer satisfaction



Linda Goodman (photo left) has operated her own practice as an independent business consultant for the past 16 years. As a former senior executive for several major corporations, she has a broad base of experience that crosses multiple disciplines including marketing, sales, strategic planning, catalog, and operations within the retail, entertainment, and, hospitality industries.

Linda has worked with clients in diverse industries across the country ranging from Fortune 500 corporations to entrepreneurial start-ups. Her background as both a senior corporate executive and as a consultant has enabled her to utilize emotional trigger research to uncover and make use of customer emotions to craft successful and innovative strategies for numerous companies.

Linda operates her consultancy practice, LG Associates, out of Avon, Connecticut.



Michelle Helin (photo left) has mastered the skills of provocative questioning and intuitive listening to uncover the hidden motivations behind how and why people - customers, employees, vendors and shareholders - make the decisions they do and take the actions they take. Her proprietary methodology and seasoned judgment in assimilating these findings yield powerful insights that enable companies to rapidly enter new markets, craft innovative strategies that drive new sales and forge enduring customer relationships.

In a multi-dimensional and richly varied career, Michelle's strategic research expertise was sharpened in senior management roles with Fortune 100 corporations analyzing and resolving critical roadblocks to their growth. From these "make or break" experiences, she gained a broad base of hands on knowledge overseeing strategic corporate functions that cross multiple disciplines including operations, sales, and marketing in industries as diverse as retail, hospitality, and entertainment. This wealth of experience shapes her unique perspective on creating the vision and leadership that builds successful companies.

Her clients have included a Who's Who of multinational corporations as well as entrepreneurial start-ups and come from diverse industries. Michelle Helin’s company, Michelle Helin LLC, is based in Houston, Texas.

My book review of Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales by Linda Goodman and Michelle Helin.

My written blog interview with authors Linda Goodman and Michelle Helin where we discuss the book Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with business consultants, and authors of the breakthrough guide to sales and marketing Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales, Linda Goodman and Michelle Helin as they describe why customers really buy & how they make their decisions. The guests dispel many long held myths about buying behavior and replace those myths with hard research based data. Learn about the importance of emotional triggers and their role in the buying process. Discover how to employ them successfully in your sales and marketing efforts on Blog Business Success Radio.

Tags: Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales, Linda Goodman, Michelle Helin, sales and marketing, Blog Business Success, Blog Talk Radio.

Why Customers Really Buy by Linda Goodman & Michelle Helin - Book review

Why Customers Really Buy

Uncovering the Emotional Triggers That Drive Sales

By: Linda Goodman, Michelle Helin

Published: Jan 15, 2009
ISBN: 9781601630414
Format: Paperback, 256pp
Publisher: Career Press Inc.


"The motivations customers act on are seldom logical, predictable, or even conscious," write marketing consultants Linda Goodman and Michelle Helin in their breakthrough guide to sales and marketing Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales. The authors make the powerful case that buying decisions are based on emotional factors, and how to employ emotional triggers to enhance sales and marketing results.



Linda Goodman (photo left) and Michelle Helin recognize that buying decisions are made by human beings, and as a result, the choices made are based more on emotion than on logic. The authors define an emotional trigger as something that causes a reaction in a person. The event that drives the reaction can be real, or it can even be imagined, but it triggers an emotional response. In the case of buying decisions, the reaction is to purchase the product or service. While difficult to quantify, the authors employ various advanced research techniques to delve deeply into emotional triggers and the resulting human reactions.



Michelle Helin (photo left) and Linda Goodman understand that while the entire advertising industry is built on creating emotional triggers that elicit buying reactions, The advertisers are not the only place where emotional triggers are found. What appear on the surface to be rational economic decisions, including outsourcing, downsizing, and mergers, are very often reactions to emotional triggers in the form of fear of loss or of falling behind the competition. Business thinking has long considered its actions to be based on hard numbers and concrete data, but the authors point out that those human decisions are based on emotional triggers as well.

For me, the two fold power of the book is how the authors present research data to support their thesis that decisions are made for emotional reasons, and how to apply that knowledge to marketing and sales. Despite long standing claims that so-called Economic Man makes all choices based on rational and monetary data, the authors make a powerful case debunking that shop worn argument.

Through advanced quantitative research methodology, the authors demonstrate quite clearly that human reactions are emotional in nature, and not based on logic. The authors describe practical application of their emotional trigger marketing model to generate more sales. Through creating genuine empathy with the needs of the customer, and understanding their emotional triggers, the result is more sales and satisfied customers.

I highly recommend the ground breaking Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales by Linda Goodman and Michelle Helin, as a must read for anyone who is serious about how emotions affect buying decisions at the individual level and business decisions at the management level. By better understanding how and why humans make the choices they do, marketers can better meet the needs of customers. At the same time, managers can recognize when their business decisions are being influenced by their emotions rather than hard economic data.

Read the essential book Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales by Linda Goodman and Michelle Helin, and learn why your customers really purchase your products and services, and how to create more satisfied customers. By understanding and empathizing with your customers, you can meet those emotional needs that result in true long term customer satisfaction.

Tags: Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales, Linda Goodman, Michelle Helin, sales and marketing, business book reviews.

Kirsten Poe Hill & Renee E. Warren: Best Friends In Business - Blog Business Success Radio

Entrepreneurs, co-Presidents of Noelle-Elaine Media, Inc., and authors of the deeply personal and inspiring book You Buy the Peanut Butter, I'll Get the Bread: The Absolutely True Adventures of Best Friends in Business, Kirsten Poe Hill, Renee E. Warren, share insider stories of their successes and setbacks as they started and ran their own successful media company. With honesty and candor, they describe the lessons they learned, as they rode the ups and downs on the way to fulfilling their dreams.

Kirsten Poe Hill and Renee E. Warren are my internet radio show guests on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Tuesday, April 7, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Entrepreneurs and authors of the deeply personal and inspiring book You Buy the Peanut Butter, I'll Get the Bread: The Absolutely True Adventures of Best Friends in Business, Kirsten Poe Hill, Renee E. Warren, share insider stories of their successes and setbacks as they started and ran their own successful media company. You will learn:

* How to overcome seemingly impossible obstacles in business

* How to operate a business on a very tight budget

* Why the people in the business are crucial to its success

* Why friendship and support of others are vital to success in any field



Kirsten Poe Hill (photo left) is co-president of Noelle-Elaine Media, Inc., an event management, media relations and production company based in New York City.

Ms. Hill has spearheaded several successful publicity and event management campaigns. Some of these projects included serving as the media relations firm of record for beauty company, The Colomer Group, overseeing the announcement of former Destiny Child member Kelly Rowland as spokesperson for SoftSheen-Carson’s Dark and Lovely brand, publicity efforts behind Budweiser’s Whassup Guys campaign, serving as the media relations firm of record for SoftSheen-Carson, Colomer USA, Black Entertainment Television and Paisley Park/Prince, planning the Essence magazine’s Women Who Are Shaping Our World Conference, and projects for Diageo and the Disney Channel including the Cheetah Girls screening and launch on Time Warner Cable. International conferences and events that she has managed include the Leon H. Sullivan Summits in Ghana, Nigeria and Tanzania, National Association of Black Owned Broadcasters events in St. Thomas and St. Maarten and the Net4Music launch in Paris among others.

Ms. Hill holds an M.A. in Media Ecology from New York University and a B.S. in Television, Radio and Film Management from Syracuse University’s Newhouse School of Public Communications, with a concentration in Psychology. In 2001 she was inducted into the Newhouse School of Public Communications Professional Gallery and in 2003 she was awarded the Chancellor’s Citation for Excellence in Public Relations. Ms. Hill is married and travels between the DC-Metro Area and New York.



Renee E. Warren (photo left) is co-president of Noelle-Elaine Media, Inc. (NE), a New York City based event management, media relations and video production firm, founded in 1993, with business partner Kirsten Poe Hill.

Ms. Warren has led many successful public relations and event planning accounts for the firm along with creating a myriad of award-winning video productions. Never taking “NO” for an answer, Ms. Warren is dogged in accomplishing her clients’ goals. As a former television producer and print reporter, Ms. Warren understands the pressure cooker environment of the media and producing a quality show. As a former financial journalist, Ms. Warren prepares the firm’s clients for media readiness.

She heads several of the company’s large-scale events, conferences, and financial media relations campaigns, including long-term client, Black Enterprise magazine through projects such as The Black Enterprise Entrepreneurs and Women of Power Conferences. She also has lead successful financial media relations campaigns such as Black Enterprise/Greenwich Street Corporate Growth Partners; launching the Calvert New Africa Fund, the annual Black Investors Survey, created by Ariel Mutual Funds and Charles Schwab to mention a few.

The New York resident is a national speaker, licensed real estate broker and teaches public relations at New York University.

My book review of You Buy the Peanut Butter, I'll Get the Bread: The Absolutely True Adventures of Best Friends in Business by Kirsten Poe Hill and Renee E. Warren.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with entrepreneurs, co-Presidents of Noelle-Elaine Media, Inc., and authors of the deeply personal and inspiring book You Buy the Peanut Butter, I'll Get the Bread: The Absolutely True Adventures of Best Friends in Business, Kirsten Poe Hill, Renee E. Warren, share insider stories of their successes and setbacks as they started and ran their own successful media company. With honesty and candor, they describe the lessons they learned, as they rode the ups and downs on the way to fulfilling their dreams on Blog Business Success Radio.

Tags: You Buy the Peanut Butter, I'll Get the Bread: The Absolutely True Adventures of Best Friends in Business, Kirsten Poe Hill, Renee E. Warren, business inspiration, friendship, Blog Business Success, Blog Talk Radio.

You Buy The Peanut Butter, I'll Get The Bread by Kirsten Poe Hill & Renee E. Warren - Book review

You Buy the Peanut Butter, I'll Get the Bread

The Absolutely True Adventures of Best Friends in Business

By: Kirsten Poe Hill, Renee E. Warren

Published: Mar 31, 2009
ISBN: 9780452290143
Format: Paperback, 224pp
Publisher: Plume


"When you work for yourself, you are a survivor," write entrepreneurs Kirsten Poe Hill and Renee E. Warren in their deeply personal and inspiring book You Buy the Peanut Butter, I'll Get the Bread: The Absolutely True Adventures of Best Friends in Business. With an honesty, and an engaging autobiographical style, the best friends turned entrepreneurs, write of their ups and downs as they opened and operated a successful media relations company.



Kirsten Poe Hill (photo left) and Renee E. Warren share the joys and sorrows of entrepreneurship. Whether cash was scarce, utilities were being shut off for lack of payment, or if the IRS was threatening to close their company, the authors' survival instincts carried the day. With good spirits, and no regrets, the book chronicles the highs and lows that make owning a business a wonderful journey. The hard times serve to make even the smallest of triumphs that much more sweet to savor and enjoy. Told with humor and complete honesty, their story inspires as it instructs, not only about business but about the power of friendship as well.



Renee E. Warren (photo left) and Kirsten Poe Hill started their business as friends, and their friendship endured the worst of time, and formed the true basis of their success. Each of these remarkable women brought her unique strengths to the company, and they covered for each others weaknesses. The title of the book symbolizes the sharing of strengths, and how the whole was indeed greater than the sum of its parts. Writing in first person narrative, each woman lays open her soul, and the love of their friendship sparkles on every page. It's clear that without one another's support, the company would never have survived and prospered.

For me, the power of the book was its intensely personal telling of its two important stories. One side of the narrative tells of the founding and operation of a successful media company. The mistakes and successes of running that organization are described in detail, with an eye to understanding how to create a successful company. The importance and joys of the entrepreneur's journey are only part of the story, however.

The second, and more important part of the book is about the power of friendship. The bond between the two authors, and their mutual support even through their company's darkest moments, form the central core of the book. With that sharing together, whether of dollars or of peanut butter sandwiches, their dream was never allowed to fail or die.

I highly recommend the simply told but ultimately powerful You Buy the Peanut Butter, I'll Get the Bread: The Absolutely True Adventures of Best Friends in Business by Kirsten Poe Hill and Renee E. Warren, to any aspiring entrepreneurs. The story of their trials and tribulations, as well as their victories and successes will inspire other business people to reach for the stars. At the same time, the book shares the power of friendship and the triumph of the human spirit to overcome any adversity.

Read the wonderful You Buy the Peanut Butter, I'll Get the Bread: The Absolutely True Adventures of Best Friends in Business by Kirsten Poe Hill, and discover how something as simple as sharing scarce money for bread and peanut butter could form the foundation of a successful company. Learn how the power of friendship and trust can truly overcome any obstacles on the road to success in any aspect of life.

Tags: You Buy the Peanut Butter, I'll Get the Bread: The Absolutely True Adventures of Best Friends in Business, Kirsten Poe Hill, Renee E. Warren, business inspiration, friendship, business book reviews.

Ken Lizotte: The Expert's Edge - Blog Business Success Radio

CIO (Chief Imaginative Officer) and author of the The Expert's Edge: Become the Go-to Authority People Turn to Every Time Ken Lizotte of Emerson Consulting Group, Inc. shares how to become the go to authority who people turn to every times. Ken Lizotte shows how to build your business through becoming a thought leader in your field. He describes how to become that expert and how it leads to more customers and clients.

Ken Lizotte is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, April 2, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

CIO (Chief Imaginative Officer) and author of the The Expert's Edge: Become the Go-to Authority People Turn to Every Time Ken Lizotte of Emerson Consulting Group shares how to become the go to authority who people turn to every times. You will learn:

* Why it's important to become a thoughtleader

* How thoughtleaders are sought after by potential customers and clients

* How to gain access to the mainstream and alternative media

* Why article writing and books are powerful tools for gaining the expert edge



Ken Lizotte (photo left) is Chief Imaginative Officer (CIO) of Emerson Consulting Group, Inc., Concord, Massachusetts, and a certified management consultant (CMC). He is a long-time thoughtleader who has been interviewed by Newsweek, Business Week, Fortune Magazine, CBS-TV, Writer's Digest, PBS and many others.

Author of four books and hundreds of published articles, Ken is a popular conference keynote speaker on such topics as becoming a thoughtleader, getting books and articles published, balancing work and family, and unlocking creativity, motivation and enthusiasm.

Currently a Director of IMC USA (Institute of Management Consultants), Ken also serves as a seminar leader at Harvard University and is a co-founder of the National Writers Union.

My book review of The Expert's Edge: Become the Go-to Authority People Turn to Every Time by Ken Lizotte.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with CIO (Chief Imaginative Officer) and author of the The Expert's Edge: Become the Go-to Authority People Turn to Every Time Ken Lizotte of Emerson Consulting Group, Inc. as he shares how to become the go to authority who people turn to every times. Ken Lizotte shows how to build your business through becoming a thought leader in your field. He describes how to become that expert and how it leads to more customers and clients on Blog Business Success Radio.

Tags: The Expert's Edge: Become the Go-to Authority People Turn to Every Time, Ken Lizotte, expert thoughtleader, Blog Business Success, Blog Talk Radio.

The Expert's Edge by Ken Lizotte - Book review

The Expert's Edge

Become the Go-to Authority People Turn to Every Time

By: Ken Lizotte

Published: Dec 26, 2007
ISBN: 9780071495677
Format: Hardcover, 270pp
Publisher: McGraw-Hill Business



"Though all entrepreneurs and companies are experts, few of them exploit their expertise to superior advantage", writes thoughtleading expert Ken Lizotte in his practical and inspiring book The Expert's Edge: Become the Go-to Authority People Turn to Every Time. The author guides the business person through the steps for turning expertise into highly sought after and lucrative thoughtleadership.

Ken Lizotte understands that most business people struggle to find new customers and clients. Most businesses, large and small, employ the usual tactics ranging from referrals and word of mouth to advertising and direct mail. Very often, those established techniques are either expensive, ineffective, or both. Ken Lizotte shows entrepreneurs and managers a powerful alternative method of attracting more business. Instead of being one of many businesses offering similar products and services, the author demonstrates how to leverage unique expert knowledge into a much more profitable business.



Ken Lizotte (photo left) recognizes that most business people fail to acknowledge that they possess unique knowledge about their products, services, and their industry as a whole. That untapped wealth of information, according to the author, can be transformed into what he calls thoughtleading. Every business person has ideas and information to share, and the book provides the tactics for turning those ideas into more profits. Through utilizing the power of writing, the media, as well as the unlimited potential on the internet, anyone can become a recognized and highly paid expert in their field.

For me, the power of the book is how author Ken Lizote shares the step by step techniques for recognizing your own expertise and turning it into thoughtleadership. The author shows the reader how to rethink their own ideas and knowledge into useful and informative expertise. The reader learns how to write articles on their topic, appear on television, radio, and in print media, give keynote addresses, as well eventually becoming a published book author. ken Lizotte turns the often baffling, and intimidating media world into the thoughtleader's friend, in an easy to understand manner, by dispelling the usual myths.

I highly recommend The Expert's Edge: Become the Go-to Authority People Turn to Every Time by Ken Lizotte, to any business person who is serious about building a business through sharing expertise. The book teaches entrepreneurs and managers how to become the recognized authority in their field, and how to turn that expertise into more customers and clients.

Read The Expert's Edge: Become the Go-to Authority People Turn to Every Time by Ken Lizotte, and become the established thoughtleader in your industry. By becoming the sought after expert, your worries about finding new clients and customers will vanish, replaced by a growing and enthusiastic customer base seeking your knowledge and ideas.

Tags: The Expert's Edge: Become the Go-to Authority People Turn to Every Time, Ken Lizotte, expert thoughtleader, business book reviews.

Norman Birnbach: Media Trends In 2009 - Blog Business Success Radio

Public relations and media expert Norman Birnbach, President of Birnbach Communications, Inc., discusses media trends in 2009. He describes what is happening with radio, television, newspapers, magazines, and online media. His company's recent 2009 media trends study provides ideas about where people will get their news in the future as well.

Norman Birnbach is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Tuesday, March 31, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Note: This show is rescheduled from an earlier date.

Public relations and media expert Norman Birnbach, President of Birnbach Communications, Inc., discusses media trends in 2009. He describes what is happening with radio, television, newspapers, magazines, and online media. You will learn:

* Five major changes that will take place in the mainstream media

* How the economic downturn affects advertising revenue for the media

* How online media are affected by the industry wide changes

* How social media including Twitter and Facebook will be affected



After 15 years experience in journalism and big-agency public relations, Norman Birnbach (photo left) established Birnbach Communications, Inc.. in 2001 to provide strategic communications for clients looking for senior talent, who are accountable and responsive, to generate results and to pay close attention to their needs without the overhead of a large agency.

Norman creates, manages and implements long-range integrated strategic communications programs tied to clients' business goals and helps emerging clients to jump-start their PR programs. He counsels CEOs and senior management on national media and online strategies, including developing new corporate positioning, establishing communications plans to support sales force, business development, and VC communications.

Norman develops messages that repositioned companies to more effectively reach new customers and the media – and that work has led to some of his industry awards. His work repositioning Corning as a tech powerhouse, not the manufacturer of Corningware cookware (a division the company had sold off five years earlier) led to a Bell Ringer from the Publicity Club of New England.

Norman won a Silver Anvil from the Public Relations Society of America (PRSA) for helping to relaunch distance education pioneer Mind Extension University (now Jones International University).

The 2009 Trends Report

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with public relations and media expert Norman Birnbach, President of Birnbach Communications, Inc., discusses media trends in 2009. He describes what is happening with radio, television, newspapers, magazines, and online media. His company's recent 2009 media trends study provides ideas about where people will get their news in the future as well on Blog Business Success Radio.

Tags: Norman Birnbach, Birnbach Communications, Inc, 2009 Media Trends Report, Blog Business Success, Blog Talk Radio.

Linda Dessau: The Customizable Style Guide for Coaches Who Write - Blog Business Success Radio

Professional ghostwriter, editor, and author of the practical and easy to understand book Customizable Style Guide For Coaches Who Write: Look Smarter, Write Faster and Get Better Results from Your Writing, Linda Dessau shares copywriting secrets for coaches and other business professionals. She provides tips for better writing, how to treat wording mistakes that may confuse your readers and, how to transfer those ideas in your head to written form successfully. She provides information that business people can use to better frame their marketing message to achieve greater results.

Linda Dessau is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, March 26, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Professional ghostwriter, editor, and author of the practical and easy to understand book Customizable Style Guide For Coaches Who Write: Look Smarter, Write Faster and Get Better Results from Your Writing, Linda Dessau shares copywriting secrets for coaches and other business professionals. You will learn:

* Why well written and readable copy is so important to business

* Some of the most common mistakes made by writers in their written work

* Simple ideas that can turn ordinary writing into extraordinary prose

* How to find the right voice for your writing to better reach your audience



Linda Dessau (photo left) BFA, MTA, CPCC is certified by the Coaches Training Institute and is a member of the International Coach Federation.

As well, Linda is a music therapist, accredited by the Canadian Association for Music Therapy. She is the former Vice-President of the Music Therapy Association of Ontario. She works with adult and older adults clients at several locations including the Community Living Association.

Linda Dessau is the author of Customizable Style Guide For Coaches Who Write: Look Smarter, Write Faster and Get Better Results from Your Writing.

Education and Credentials

Certified Professional Co-active Coach (CPCC) - Coaches Training Institute (Intermediate curriculum, Certification)

Music Therapist Accredited - Canadian Association for Music Therapy

Bachelor of Music Therapy - Capilano College/OLA

Honours Bachelor of Fine Arts - York University

My book review of Customizable Style Guide For Coaches Who Write: Look Smarter, Write Faster and Get Better Results from Your Writing by Linda Dessau.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with professional ghostwriter, editor, and author of the practical and easy to understand book Customizable Style Guide For Coaches Who Write: Look Smarter, Write Faster and Get Better Results from Your Writing, Linda Dessau as she shares copywriting secrets for coaches and other business professionals. She provides tips for better writing, how to treat wording mistakes that may confuse your readers and, how to transfer those ideas in your head to written form successfully. She provides information that business people can use to better frame their marketing message to achieve greater results on Blog Business Success Radio.

Tags: Customizable Style Guide For Coaches Who Write, Linda Dessau, business, professional writing style, Blog Business Success, Blog Talk Radio.