The Home Office From Hell Cure by Jeffrey Landers - Book review

The Home Office from Hell Cure

Transform Your Underperforming, Time-sucking Homebased Business into a Runaway Success

By: Jeffery A. Landers

Published: Apr 1, 2008
ISBN: 9781599181677
Format: Paperback, 235pp
Publisher: Entrepreneur Pr

You can transform your stalled, time wasting home based business into the successful company of your dreams, in just one hundred days, writes Jeffrey Landers in his practical handbook The Home Office from Hell Cure: Transform Your Underperforming, Time-sucking Homebased Business into a Runaway Success. Whether your goal is growth to an employee based company or to enjoy the lifestyle of working from home, the book provides a detailed blueprint for success.

Jeffrey Landers pulls no punches, regarding the many time losing and profit draining obstacles, that stand in the way of a successful home based business. With humour and real life examples, the author demonstrates that achieving the business you always wanted is possible. The book examines the entrepreneurial goals of businesses geared for growth and expansion through selecting the right out of home premises. At the same time, a business person wanting to maintain the flexibility of the home based lifestyle, is shown how virtual assistants can take over less profitable routine tasks.



Jeffrey Landers (photo left) recommends practical techniques that have proven
effective in the real world of business. He uses them in his own company. As a result, the reader gains the experience of the author's own successes and failures. After establishing the type of company the entrepreneur seeks to build, the Jeffrey Landers switches to building a reputation as an expert in the chosen niche market. The advice offered is effective for businesses of any size, and for entrepreneurs with very different goals and industries.

For me, the power of the book is in its practical approach to building a successful home based company. The structure of the book is a daily task based system that helps the business person take small steps toward the overall goal. The overall plan is to reach the target in one hundred days. Many of the steps are tiny and can be done in minutes.

Some of the other assignments are larger, more difficult, and require a real commitment on the part of the entrepreneur. This demand on the home based business owner, to act decisively, is a major part of the book's strength. No half hearted attempt will work, and that fact is recognized by the author. Personal responsibility is a requirement for business success.

I highly recommend The Home Office from Hell Cure: Transform Your Underperforming, Time-sucking Homebased Business into a Runaway Success by Jeffrey Landers to any home based entrepreneur who is serious about their business. Whether your goal is to become the next major corporation or to work from your pajamas at home, this book will steer you in the right direction.

Read The Home Office from Hell Cure: Transform Your Underperforming, Time-sucking Homebased Business into a Runaway Success by Jeffrey Landers and turn your home based business into the company of your dreams.

Tags: Jeffrey Landers, The Home Office From Hell Cure, home based business, business book reviews.

Susan Friedmann: Riches In Niches - Blog Business Success Radio

Niche marketing expert and speaker Susan Friedmann, author of the powerful new book Riches in Niches: How to Make It Big in a Small Market, reveals secrets to success in niche markets for professionals and entrepreneurs. Susan shares the steps to achieving expert status in any field, to help build your business success.

Susan Friedmann is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, April 10, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Niche marketing expert and speaker Susan Friedmann shares her secrets to success in niche markets for professionals and entrepreneurs. You will learn:

* The importance of dominating a niche market

* Why becoming the go to expert in your field is a powerful goal to achieve

* How to find the right market segment for your interests and talents

* The seven steps to success in your niche market



Originally from London, England, Susan Friedmann (photo left) has been a successful speaker, consultant and author for over 20 years. As an innovative, insightful and high-content speaker together with her extensive trade show experience and background, she is a popular expert choice presenter and trainer for corporations, associations and convention organizers worldwide.

A prolific author, Susan has written and published ten books, several of which have been translated into numerous languages. She compiled and published her books on exhibiting, the three volume, Secrets of Successful Exhibiting series, with over 30,000 copies in print. Her book Meeting & Event Planning for Dummies, was published in July, 2003.

Susan is a regular contributing writer to numerous professional and trade publications. She has appeared on a variety of radio talk shows and as a guest expert on CNN's Financial Network and Bloomberg's Small Business.

Susan is a National Board Director of the National Speakers Association, and a Certified Speaking Professional. A CSP is a dedicated professional with a proven track record of continued speaking excellence. It's the highest earned designation from NSA with less than eight percent of the total membership having achieved it.

She was also a former adjunct faculty member at San Francisco State University, former contract speaker for Fred Pryor Seminars, and a past president of the American Marketing Association - Cincinnati Chapter.

In her spare time Susan enjoys practicing yoga, hiking, and works as a literacy volunteer for the Federal Bureau of Prisons.

My book review of Riches in Niches: How to Make It Big in a Small Market by Susann Friedmann.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Susan Friedmann, author of the new book Riches in Niches: How to Make It Big in a Small Market, as she reveals secrets to success in niche markets for professionals and entrepreneurs. Susan shares the steps to achieving expert status in any field, to help build your business success on Blog Business Success Radio.

Tags: Susan Friedmann, Riches In Niches, dominating niche markets, Blog Business Success, Blog Talk Radio.

Riches In Niches by Susan Friedmann - Book review

Riches in Niches

How to Make It Big in a Small Market

By: Susan Friedmann

Published: May 1, 2007
ISBN: 9781564149305
Format: Hardcover, 256pp
Publisher: Career Pr Inc




Be the expert and you are on your way to wealth, writes Susan Friedmann in her powerful book Riches in Niches: How to Make It Big in a Small Market. The author provides seven steps to becoming a successful nichepreneur, by dominating an entire niche market through specialization.

For author Susan Friedmann, a successful nichepreneur herself, the key to riches is through narrowing market your focus. By achieving authority status in a specific niche market, the business or professional person eliminates any competition. Having a specialized market to oneself is the first step toward riches in niches. Being the only game in town for a market segment is only the starting point, however. The book describes the seven steps for developing that expert status and turning it into niche market domination.



Susan Friedmann (photo left) shares her proven success secrets in easy to follow detail. Unlike many business how to books, this one provides the crucial nuts and bolts detail necessary for building your successful niche business. She explains why the seeming contradiction between domination of small market niches as an expert, versus becoming just another commodity in large highly competitive fields, works to your business advantage.

Instead of repeating shop worn platitudes and homilies, the author provides the hands on insider techniques that are vital to to becoming the recognized expert in your chosen niche. In fact, all seven steps lead to the essential goal of domination of that market segment. The result is being the trusted expert for everyone from potential customers and clients, to business referrals from colleagues, to high level media interviews, for your specific niche market.

For me, the power of the book is its detailed step by step approach to building a niche market business. Every chapter is a veritable cornucopia of ideas and information for becoming the expert and leveraging that status into paying business. Every essential area of marketing and promotion is covered in detail. The aspiring nichepreneur is not left guessing as to what a certain concept means for them. The road map to success is marked very clearly, with techniques proven to work in the real world.

I highly recommend Riches in Niches: How to Make It Big in a Small Market by Susan Friedmann for anyone serious about becoming an expert in their chosen niche market. Instead of being a generalist facing powerful competition on all fronts, you can become the sole expert in a specific market. As global business becomes ever more competitive, turning yourself into the recognized niche expert becomes crucial to success.

Read Riches in Niches: How to Make It Big in a Small Market by Susan Friedmann and dominate your niche market as you accumulate wealth and status.

Tags: Susan Friedmann, Riches In Niches, dominating niche markets, business book reviews.

Michele Miller & Holly Buchanan: The Soccer Mom Myth - Blog Business Success Radio

Bloggers Michele Miller and Holly Buchanan, authors of the important new book The Soccer Mom Myth: The New Reality of Marketing to Women, explode the myth of the soccer mom as a target market. They share the real truth about marketing to women online and offline, to help build your business success.

Michele Miller and Holly Buchanan are my internet radio show guests on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, April 3, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Michele Miller and Holly Buchanan describe the real facts about marketing to women on the internet and in the bricks and mortar world. You will learn:

* Why marketing to women is the new mainstream marketing strategy

* How to understand gender differences in buying patterns

* Why you should market to women as individuals

* How to make your business more friendly to female buyers



Michele Miller (photo left) has been an explorer her entire life and has great stories to show for it. A classical musician by training, she holds degrees in education and business administration. She has worked for companies as small as Diapers Unlimited delivery service (where she discovered the true meaning of customer service and loyalty) and as large as The Metropolitan Museum of Art, Lincoln Center for the Performing Arts, and Sirius Satellite Radio. She also devoted seven years to growing her own public relations firm in New York.

Michele is now a Wizard of Ads partner working with extraordinary people and enjoys the opportunity to merge her professional background with her personal principles. She maintains a powerful roster of dynamic small businesses across North America, and is an international speaker and teacher on the topic of marketing to women.

Michele Miller blogs at WonderBranding: Marketing to Women.



Holly Buchanan (photo left) is the Senior VP of Client Services at Future Now Inc., a leader in website conversion and persuasion architecture.

Holly began her career in the radio industry as a copywriter and creative director. It was the perfect training ground for the work she does today. Holly worked with over a thousand clients. (that's right - averaged over one hundred every year) They had five radio stations with formats ranging from adult contemporary, to country, to alternative rock. In her meetings with businesses of all types, Holly got a hands on view of what copy spoke to those different audiences, what worked and what didn't.

Holly Buchanan blogs at Marketing To Women Online.

My book review of The Soccer Mom Myth: The New Reality of Marketing to Women by Michele Miller and Holly Buchanan

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guests, the number is: (347) 996-5832

Let's talk with Michele Miller and Holly Buchanan, authors of the important new book The Soccer Mom Myth: The New Reality of Marketing to Women, explode the myth of the soccer mom as a target market. They share the real truth about marketing to women online and offline, to help build your business success on Blog Business Success Radio.

Tags: Michele Miller, Holly Buchanan, The Soccer Mom Myth, marketing to women, Blog Business Success, Blog Talk Radio.

Hudson Etienne - TAX DRx: Tax Tips For Independent Business Blog Business Success Radio

Hudson Etienne, CEO of TAX DRx talks taxes and how to keep your independent business or professional services tax bill as low as possible, by taking advantage of all legal deductions and tax planning tools, to build your business and professional services success.

Hudson Etienne is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, March 27, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Hudson Etienne, CEO of Tax DRx talks taxes and why your business should take advantage of all legal deductions and tax planning tools. You will learn:

* How to plan for reducing your business tax bill

* Some overlooked tax strategies that can save your company money

* How capital gains and losses are treated in today's housing and stock markets

* What to do if you are faced with an IRS audit



Hudson Etienne (photo left) is the Founder and President of TAX DRx Financial Corp., which he conceived in 2000 after writing a business plan following his studies at the New Jersey Institute of Technology (NJIT).

Mr. Etienne received his Bachelor of Science degree in Industrial and Management Engineering with a minor in finance and accounting from NJIT, and from there he went on to work as a consultant engineer for the United Parcel Service. Shortly after leaving UPS he founded Omni Planning Group; a tax and financial planning firm. He obtained certifications as a Registered Financial Consultant, an Enroll Agent’s license with the IRS, and he is studying to become a Certified Financial Planner. Prior to that, he spearheaded the growth of a million dollar tax practice, and an international expansion in the 90s.



Hudson’s goal for TAX DRx is to build a multi-billion dollar tax franchise business, a vehicle that will bring quality and competency back into the tax preparation business and offer business opportunities for entrepreneurs to reach their professional and personal goals.

Today, he is a member of the National Association of Enrolled Agents (NAEA), the National Association of Tax Professionals (NATP), and the National Association of Christian Financial Consultants (NACFC). A recognized entrepreneur and innovator, Mr. Etienne has received numerous honors, including the Award of Excellence from the New Jerusalem Baptist Church, and the Paul Harris Fellow for his community service. He formerly served as President of the Rotary Club of Roselle-Roselle Park.

Etienne has engaged in numerous public speaking engagements, has appeared on The Wendy Williams Experience, Money Making Mondays with Andrew Morrison and the KISS Wake-Up Club, and is quoted widely for his expertise. Born in Haiti and raised in New Jersey, Etienne has two children.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Hudson Etienne, CEO of TAX DRx, as he talks taxes and how to keep your independent business or professional services tax bill as low as possible, by taking advantage of all legal deductions and tax planning tools, to build your business and professional services success on Blog Business Success Radio.

Tags:
Hudson Etienne, TAX DRx, business tax planning, Blog Business Success, Blog Talk Radio.

Chris Baggott: Top 10 Blogging Trends For 2008 - Blog Business Success Radio

Blogging expert and co-founder of Compendium Blogware Chris Baggott, who blogs at Chris Baggott's Guide to Blogging, moves bloggers ahead of the curve, as he discusses the top 10 blogging trends to appear and strengthen in 2008, to build your business and blogging success.

Chris Baggott is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, March 20, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Blogging expert and co-founder of Compendium Blogware Chris Baggott discusses the top 10 blogging trends to appear and strengthen in 2008. You will learn:

* Strong ROI for blogging as a search engine optimization strategy

* About widespread employee blogging trends within companies

* Why localization is becoming more important

* Why you should add video to your blog



Co-founder Chris Baggott (photo left) was a religious blogger, but a frustrated one. Sure, his email marketing best practices blog had won some notable awards, but the road there was long and painful due to serious usability issues. From his own personal experiences, Chris saw the opportunity to create a user-friendly blogging tool. And better yet, to create it in the mindset of an organization that wants to use blogs in order to accomplish real goals such as higher lead generation and revenues.

Prior to co-founding Compendium Blogware, Chris was co-founder and CMO of ExactTarget, a leading on-demand email marketing company.

Chris Baggott blogs at Chris Baggott's Guide to Blogging.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Chris Baggott as he moves bloggers ahead of the curve. Chris discusses the top 10 blogging trends to appear and strengthen in 2008, to build your business and blogging success on Blog Business Success Radio.

Tags:
Chris Baggott, Compendium Blogware, top 10 blogging trends, Blog Business Success, Blog Talk Radio.

Barry Moltz: Bounce - Failure, Resiliancy, Success - Blog Business Success Radio

Speaker and blogger Barry Moltz, best selling author of the empowering new book Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success, delivers the straight goods on success and failure in business. He describes how to develop the ability to bounce back from failure and achieve success on your own terms to build your business and career success.

Barry Moltz is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, March 13, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Author Barry Moltz describes how to develop the ability to bounce back from failure and achieve success on your own terms. You will learn:

* What it means to bounce, and build confidence

* The three archetypes of success that most people believe and follow

* The importance of process over outcome

* How failures can give a business person choices they never expected



Barry Moltz (photo left) has founded and run small businesses with a great deal of success and failure for more than 15 years.

After successfully selling his last operating business, Barry has branched out into a number of entrepreneurship-related activities. He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation.

His first book, You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business describes the ups and downs and emotional trials of running a business. It is in its fourth reprint and has been translated into Chinese, Russian, Korean and Thai. His second book, Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success , is published by Wiley.

Barry is a nationally recognized expert on entrepreneurship who has given over 100 speeches to audiences ranging from 20 to 20,000. He was appointed by the Illinois Governor in 2005 to serve on the board of the Institute for Entrepreneurship Education (IIEE). He has taught entrepreneurship as an adjunct professor at IIT( Illinois Institute of Technology). He was elected to the Entrepreneurship Hall of Fame in 2004.

Moltz has written articles for many national publications. Moltz also wrote a chapter in the book, State of the Art: American Angel Investing, (The Darden School, The Batten Institute). Moltz wrote the foreword for Penguin Books’ new The Complete Idiot’s Guide to Business Plans.

My book review of Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success by Barry Moltz.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Barry Moltz, best selling author of the empowering new book Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success, delivers the straight goods on success and failure in business. Barry describes how to develop the ability to bounce back from failure and achieve success on your own terms to build your business and career success on Blog Business Success Radio.

Tags:
Barry Moltz, Bounce!, failure, resiliency, confidence, success, Blog Business Success, Blog Talk Radio.

The Soccer Mom Myth by Michele Miller & Holly Buchanan - Book review

The Soccer Mom Myth

The New Reality of Marketing to Women

By: Michele Miller & Holly Buchanan

Published: March 10, 2008
ISBN-10: 1932226567
ISBN-13: 978-1932226560
Hardcover: 232 pages
Publisher: Wizard Academy Press




How to market to women demands a personalized approach, that goes beyond popular stereotypes, write Michele Miller and Holly Buchanan, in their important new book The Soccer Mom Myth: The New Reality of Marketing to Women. Women aren't responding to traditional advertising and marketing campaigns and strategies of considering women a niche market. Instead, a personalized marketing approach that speaks to women as individuals is essential to success.



Michele Miller (photo left) and Holly Buchanan not only describe why it's important to market to women as individuals, but they also show the reader how to speak to women with an appropriate message. Citing statistics that demonstrate the dominance of women as buying decision makers both online and offline, the authors emphasize the critical importance of understanding women and their buying motives.

Women don't consider themselves part of a stereotypical group like the myth of soccer moms in the title. As a result, marketers are forced to consider women as individuals with different needs and desires. Failure to make that leap to speaking to women on a personal level will doom a company or e-commerce website to disaster. There is much more to this important book than simply a discussion of the importance of the growing force of women as purchase decision makers.



Holly Buchanan (photo left) and Michele Miller go beyond the why of marketing to women, and demonstrate how to conduct your marketing efforts to women more successfully. They describe how to personalize your message to empower the female consumer, that takes into account societal and gender differences, between men and women.

The authors take a holistic approach to marketing, that considers the individual's needs, within the larger context of marketing language, buyer psychology, and consumer personae. From practical tips on blogging and designing a female friendly website to conducting more insightful market research, the book is a handbook for successful marketing to women.

For me, the power of the book is its practical application of theory and research tot the real world of marketing to women. Instead of only concerning themselves with why the female market is dominant and growing, the authors expect the reader to understand that fact from the beginning of the book. After the importance of the female consumer is established, the writers get down to the business of showing the reader how to market to women in an effective and personal way.

I highly recommend The Soccer Mom Myth: The New Reality of Marketing to Women by Michele Miller and Holly Buchanan, for any business people who are serious about creating a marketing message, that speaks directly to the individual female consumer. Instead, the book is a powerful step by step textbook for marketing to women the right way.

Read The Soccer Mom Myth: The New Reality of Marketing to Women by Michele Miller and Holly Buchanan and you will never listen to marketing myths about women again.

Tags: The Soccer Mom Myth, Michele Miller, Holly Buchanan, marketing to women, business book reviews.

Bounce! by Barry J. Moltz - Book review

Bounce!

Failure, Resiliency, and Confidence to Achieve Your Next Great Success

By: Barry J. Moltz

Published: Jan 28, 2008
ISBN: 9780470224083
Format: Hardcover, 242pp
Publisher: John Wiley & Sons Inc


This is not another book about coming back from failure, writes Barry Moltz in his empowering new book Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success.Instead, the book is about developing the confidence and resiliency to prepare for both the successes and the failures, in your business and in life.

Barry Moltz discusses his failures in business openly and honestly. He describes how the conventional wisdom of learning from failure is not the best approach to understanding business setbacks. For the author, the standard linear models of business success and failure teach the wrong lessons. Instead of thinking in straight lines, success and failure should be thought of as cycles. No one's career or life experience travels in a straight line, as outcomes may be perceived in different ways, depending upon different ideas of what constitutes success.

Business fortunes ebb and flow, take circular and meandering paths, and even at times reach dead ends. Not every business failure teaches lessons that can be applied like down payments to future success. Very often, business collapse teaches nothing, and that insight is an important step toward building confidence. Instead of focus on outward events, it is more important to accept and recognize events for their effect on the individual. Without the resilience to bounce from success or from failure, the person lacks perspective on what is important in life.



For Barry Moltz )photo left), the traditional rags to riches, rich to even more rich, and the comeback from setbacks archetypes are myths that fail to understand the randomness, chaos theory, and special timing of events. All too often, ego and shame stand in the way of developing the humility to accept that not everything is under the entrepreneur's control.

Seeking and understanding new ways for determining success can move a person, from a sense of failure, toward a greater understanding of personal achievement. What appears as failure from one direction, can be considered a tremendous success from another viewpoint. Thinking only in a false dichotomy of success and failure outcomes leads nowhere, and prevents developing an effective decision making process.

For me, the power of the book is the personal empowerment that results from understanding success and failure as two sides of the same coin. Instead of viewing them as the only two possible outcomes, the author suggests that both are part of the repeating cycle of a business. The establishment of a process for decision making builds the confidence and humility to bounce from point to point. The book teaches the importance of creating your brand of success. With the redefining of success in your own terms, you become ready to embrace success and failure as they come, and as simply parts of the process.

I highly recommend Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success by Barry Moltz for anyone seeking a greater understanding of success and failure in business. Instead of offering conventional wisdom, the author challenges the reader to redefine success in your own terms, resulting in greater confidence, resilience to change, and the ability to bounce.

Read Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success by Barry Moltz and learn to bounce from both success and failure to even greater personal success in your own life.

Tags: Bounce!, Barry Moltz, resiliency, failure, success, confidence, business book reviews.

Trevor Gay: Simplicity & Adding Meaning To Work - Blog Business Success Radio

Blogger Trevor Gay, author of Simplicity is the Key, describes how to create a more people friendly workplace by removing obvious barriers and replacing them with true meaning through simplicity to build your business and career success.

Trevor Gay is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, March 6, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Blogger Trevor Gay, author of Simplicity is the Key, describes how to create a more people friendly workplace by removing obvious barriers and replacing them with true meaning through simplicity. You will learn:

* How to show front line employees how they are truly valued

* The right, and surprising, way to gain power in the organization

* Discover the power of storytelling for more effective leadership and management

* Why using plain language in communication is better than jargon or buzzwords



Trevor Gay (photo left) has an obsession about making things simpler in management and leadership. Following a 35 year career in senior management in the UK National Health Service (NHS) – the third largest employer in the world after the Chinese Army and Indian Railways - Trevor left the ‘security blanket’ of the NHS in 2005 to become a freelance consultant, speaker and writer on management and leadership. Trevor believes management and leadership is simple. He argues it is we human beings that make things complex in management and business.

He has written four books in the last three years – the best known being Simplicity is the Key and you can see more about what he does by going to his, needless to say, very simple website known as Simplicity.

Although Trevor has the academic management qualifications he prefers to talk subjectively, using metaphors anecdotes and stories to illustrate his beliefs. Since leaving the NHS Trevor has been in great demand to talk and spread the word about simplicity and he was recently interviewed on Fox Business Network TV in a live link up to the United States from London, England.

Trevor Gay blogs at Simplicity Blog.

The Fox Business News interview with Trevor Gay.

The recent New York Times interview with Trevor Gay.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Trevor Gay, author of Simplicity is the Key, as he describes how to create a more people friendly workplace by removing obvious barriers and replacing them with true meaning through simplicity to build your business and career success on Blog Business Success Radio.

Tags:
Trevor Gay, Simplicity, removing workplace barriers, Blog Business Success, Blog Talk Radio.