Relationship marketing.
You've often heard the term used, but were never really certain what it meant. It does sound kind of touchy feely, doesn't it? Really all it means, however, is building good long term customer relations.
To turn your present marketing system into relationship marketing, you have to change your outlook somewhat. Traditionally, marketers have located their target market segments, made their offer, and made the sales. It's always been a single step process.
A multiple step program is far more valuable. That's where relationship marketing enters the picture. Instead of trying to sell the potential customer a product or sefvice immediately, it's a much better idea to let the person get to know and trust you first.
People buy from other people they know and trust.
Relationship marketing looks at customers and clients over a longer term. It takes into account the lifetime value of a customer. Many experts think it costs anywhere from six to ten times as much, to find a new customer, than to sell to an existing one. With those financial realities in mind, the approach makes some sense, and some real dollars.
Relationship marketing is based on the idea, that people prefer to do business with people, they know and like. After all, it's easier to buy from a friend, than from someone you've never heard of before. The focus is on a multi-step marketing system that works for the lifetime of the customer.
It's said that people need to hear an offer about seven times before they buy. That concept certainly works against the single step marketing method.
That is where a business blog can be really helpful.
As you write your daily blog entries, your readers get to know you and your business on a more personal level. Your blog begins that all important relationship with your prospects and current customers. As they read about your daily business activities, your problem solving ideas, your business advice, and your various products, they begin to think of themselves as a part of the company.
They are!
The prospects for your products and services begin to turn into customers over time. Since they already know about you and your organization, it naturally follows that they will buy from you.
Your existing customers will remain loyal to your business, through the regular personal contact of your blog. Should a problem arise with a product or service, the iussue can be addressed immediately on the business blog. The openess and honesty displayed is a breath of fresh air, resulting in even greater customer loyalty, and a more cemented business relationship.
Openess and transparency builds customer relationship, contrary to the older management style of hiding problems. The old sweep problems under the rug style of management also had high customer attrition rates. You don't want that situation, and neither do your clients. Your customers will not only stay loyal, but they will often bring tons of valuable referral business to your company. Happy customers are your best marketing friends.
By creating a business blog, you can develop strong bonds with your existing and future customers. Instead of treating them as numbers, you have formed a long term relationship with them. Their purchases, of your products and services, are a natural response to your blog entries. It is certainly not a one step sales system!
Creating a relationship with your customers and clients doesn't just pay off financially for your company. It is also rewarding personally for you; and for them.
Start your blog and build those long term relationships.
You'll be glad you decided on a blog for your relationship marketing!
Saturday, August 13, 2005
Friday, August 12, 2005
Business plans: Worst case scenario
Business plans.
Every new and existing company should have one. They are the roadmap to future business success.
There are many aspects to the creation of a good business plan, including finances, marketing, sales forecasts, expected expenses, and so on. By carefully assessing all of the details, a strong business plan can be formulated.
A business plan is a requirement for everyone from bankers to venture capitalists. They are also a useful exercise for you, as developing the business plan forces you to look long and hard at your ideas and projections.
Even with a good solid business plan in hand, many potentially successful business people still don't live their dream of entrepreneurship. Held back by many factors ranging from being unable to secure financing to staffing and production problems, many companies simply don't get off the ground.
While these difficulties are common to many businesses in general, some barriers are specific to the business person alone. One of these barricades to entrepreneurial success is fear of failure.
That lack of confidence in oneself, and the potential of the organization, can be overcome. While many techniques can be employed to get past the feelings of self doubt, we will consider one method here.
We will ask one question.
What's the worst that can happen to the business?
Think about that question for a time. Consider what could be the very worst thing that could befall your business, and subsequently, your future.
While some of the worst case possibilities are enough to drive anyone away from even attempting entrepreneurship, many are not. In fact, many potential disasters can be prevented through careful planning. Contingency plans can be put into place for implementation should the nightmares become real.
Simply looking objectively at the worst case scenario can help with the overall business plan.
Once you know what is the deepest depth to which your company could sink, the issues involved don't even look so bad. It's much easier to work with a known factor than a completely unknown possibility.
After all, the worst that can happen to your business, might not be so terrible after all.
Don't let fear of failure stand in your way to business success.
Every new and existing company should have one. They are the roadmap to future business success.
There are many aspects to the creation of a good business plan, including finances, marketing, sales forecasts, expected expenses, and so on. By carefully assessing all of the details, a strong business plan can be formulated.
A business plan is a requirement for everyone from bankers to venture capitalists. They are also a useful exercise for you, as developing the business plan forces you to look long and hard at your ideas and projections.
Even with a good solid business plan in hand, many potentially successful business people still don't live their dream of entrepreneurship. Held back by many factors ranging from being unable to secure financing to staffing and production problems, many companies simply don't get off the ground.
While these difficulties are common to many businesses in general, some barriers are specific to the business person alone. One of these barricades to entrepreneurial success is fear of failure.
That lack of confidence in oneself, and the potential of the organization, can be overcome. While many techniques can be employed to get past the feelings of self doubt, we will consider one method here.
We will ask one question.
What's the worst that can happen to the business?
Think about that question for a time. Consider what could be the very worst thing that could befall your business, and subsequently, your future.
While some of the worst case possibilities are enough to drive anyone away from even attempting entrepreneurship, many are not. In fact, many potential disasters can be prevented through careful planning. Contingency plans can be put into place for implementation should the nightmares become real.
Simply looking objectively at the worst case scenario can help with the overall business plan.
Once you know what is the deepest depth to which your company could sink, the issues involved don't even look so bad. It's much easier to work with a known factor than a completely unknown possibility.
After all, the worst that can happen to your business, might not be so terrible after all.
Don't let fear of failure stand in your way to business success.
Thursday, August 11, 2005
Business blogs: Spread the word
Business blogs are powerful tools for any business to adopt.
Whether the company is a traditional bricks and mortar business, an online business venture, or both, a business blog can pay huge dividends for any business bottom line.
The benefits are numerous, ranging from improved search engine rankings, to better customer relations, to more effective public relations, to ever more powerful marketing. Blogging succeeds in all of these areas. We all know those blog advantages to be true.
What we need to do now, is spread the word.
As bloggers, we need to become missionaries for the concept of business blogging. Some bloggers refer to those who spread the blogging gospel as blog evangelists. While I hesitate to consider the business blogs to be in the relam of religion or cults, I do understand the zeal for sharing the good news.
If you have business associates and clients, you should be recommending that they add a business blog component to their online marketing efforts.
I strongly advise my search engine optimization clients to add a business blog component to their websites. They will be live with their business blogs in the very near future.
One of my SEO and search engine marketing clients has just added a blog component. How's that for getting the blogging faith!
The blog advantage is simply too powerful to pass up, for any business, even if they have never been online before, in any capacity.
I like to evangelize for business blogs on various internet business forums and message boards. Many very savvy business and marketing people, including many top notch search engine optimization experts post and read frequently on those boards.
Surprisingly, many are entirely unaware of the strength that a blog can provide for a website; or as a stand alone blog site, in support of the business. The very flexibility offered by a blog is one of its key strengths. That versatility is often overlooked as well.
I post many times about the value of blogs. It's always necessary, it seems to me, to set the record straight when blogs are dismissed as "just being a diary".As we all are aware, blogs have moved far beyond the teen angst and lovelorn lament stages.
That message has still not reached the entire mainstream online community, however. As bloggers, it's our responsibility to spread the word of blogs in general, and the various forms of business blogs in particular, to the mainstream population.
There are many blog myths out there, needing correction very badly. The only people who can set the record straight on the value of blogging is us.
The blogging community.
The ball is in our court. We have to tell everyone we know and then some, about the benefits of blogging.
I do it every day.
So can you.
Tell a friend or business associate about business blogging today.
Better yet; tell everyone!
Whether the company is a traditional bricks and mortar business, an online business venture, or both, a business blog can pay huge dividends for any business bottom line.
The benefits are numerous, ranging from improved search engine rankings, to better customer relations, to more effective public relations, to ever more powerful marketing. Blogging succeeds in all of these areas. We all know those blog advantages to be true.
What we need to do now, is spread the word.
As bloggers, we need to become missionaries for the concept of business blogging. Some bloggers refer to those who spread the blogging gospel as blog evangelists. While I hesitate to consider the business blogs to be in the relam of religion or cults, I do understand the zeal for sharing the good news.
If you have business associates and clients, you should be recommending that they add a business blog component to their online marketing efforts.
I strongly advise my search engine optimization clients to add a business blog component to their websites. They will be live with their business blogs in the very near future.
One of my SEO and search engine marketing clients has just added a blog component. How's that for getting the blogging faith!
The blog advantage is simply too powerful to pass up, for any business, even if they have never been online before, in any capacity.
I like to evangelize for business blogs on various internet business forums and message boards. Many very savvy business and marketing people, including many top notch search engine optimization experts post and read frequently on those boards.
Surprisingly, many are entirely unaware of the strength that a blog can provide for a website; or as a stand alone blog site, in support of the business. The very flexibility offered by a blog is one of its key strengths. That versatility is often overlooked as well.
I post many times about the value of blogs. It's always necessary, it seems to me, to set the record straight when blogs are dismissed as "just being a diary".As we all are aware, blogs have moved far beyond the teen angst and lovelorn lament stages.
That message has still not reached the entire mainstream online community, however. As bloggers, it's our responsibility to spread the word of blogs in general, and the various forms of business blogs in particular, to the mainstream population.
There are many blog myths out there, needing correction very badly. The only people who can set the record straight on the value of blogging is us.
The blogging community.
The ball is in our court. We have to tell everyone we know and then some, about the benefits of blogging.
I do it every day.
So can you.
Tell a friend or business associate about business blogging today.
Better yet; tell everyone!
Wednesday, August 10, 2005
Carnival of the Vanities at Generic Confusion
The 151st edition of the longest running internet blog carnival, the well known Carnival of the Vanities, is up at Greg's news, politics, music, and general interest blog known as Generic Confusion.
Be sure to click the photo collage that creates a "COTV 151" and you will see screen shots of the participating Carnival blogs.
Carnival of the Vanities is the original collection of blog postings, assembling some of the best and wide ranging bloggers on the internet.
This week's Carnival of the Vanities entries include politics, literature, science, medicine, technology, business, culture, comedy, and sports, including roller derby.
I have an entry in this week's Carnival of the Vanities as well.
My entry is titled "Seek the facts: The truth shall set you free" where I discuss how it's a good policy to seek the facts, the hard data, and the truth about what is happening in your business. Ignoring or even refusing to examine the numbers and the overall health of your firm can lead directly to liquidation.
To participate in the Carnival of the Vanities, or any of the other blog carnivals, one of the easiest techniques is to use the all inclusive carnival entry form at The Conservative Cat.
Another participation option is to simply e-mail your entry to the host of the week.
That's what I usually do.
As I suggest elsewhere, hosting and contributing to the various internet blog carnivals is a great promotional idea for your blog.
Next week's edition of Carnival of the Vanities will be at Will's popular finance, markets, and commentary blog known as WILLisms.
In the meantime, head on over to the Generic Confusion hosting of Carnival of the Vanities and enjoy the posts on offer.
You will almost certainly be introduced to some great new blogs.
Be sure to click the photo collage that creates a "COTV 151" and you will see screen shots of the participating Carnival blogs.
Carnival of the Vanities is the original collection of blog postings, assembling some of the best and wide ranging bloggers on the internet.
This week's Carnival of the Vanities entries include politics, literature, science, medicine, technology, business, culture, comedy, and sports, including roller derby.
I have an entry in this week's Carnival of the Vanities as well.
My entry is titled "Seek the facts: The truth shall set you free" where I discuss how it's a good policy to seek the facts, the hard data, and the truth about what is happening in your business. Ignoring or even refusing to examine the numbers and the overall health of your firm can lead directly to liquidation.
To participate in the Carnival of the Vanities, or any of the other blog carnivals, one of the easiest techniques is to use the all inclusive carnival entry form at The Conservative Cat.
Another participation option is to simply e-mail your entry to the host of the week.
That's what I usually do.
As I suggest elsewhere, hosting and contributing to the various internet blog carnivals is a great promotional idea for your blog.
Next week's edition of Carnival of the Vanities will be at Will's popular finance, markets, and commentary blog known as WILLisms.
In the meantime, head on over to the Generic Confusion hosting of Carnival of the Vanities and enjoy the posts on offer.
You will almost certainly be introduced to some great new blogs.
Tuesday, August 9, 2005
Blog Business World now a BBS Bronze Sponsor
Blog Business Summit
The annual Blog Business Summit is scheduled for August 17 - 19 2005 in San Francisco, California, USA.
The event will be held at the Palace Hotel in San Francisco, CA.
Blog Business World is proud to be a new Bronze Sponsor of the Blog Business Summit. I even have a special logo and brief summary of what my blog, and what I do on a daily basis, to help others succeed in business.
Blog Business World is joined in the Bronze Sponsor category by my good friend John Mudd of Exit Realty: Suncoast, who also writes his well known Inside Real Estate Journal blog. Also receiving Bronze Sponsor status is the very highly regarded management group Business Logs.
The growing list of event sponsors is also on display.
It's great to be a part of such distinguished company.
Make your plans now to attend this major blogging event.
Monday, August 8, 2005
Carnival of the Capitalists at View From A Height
This week sees a high level approach to the travelling business show, recognized by one and all as Carnival of the Capitalists makes a visit to Joshua Sharf's business, politics, and investment blog known as View From A Height.
This week's edition of Carnival of the Capitalists highlights some of the best bloggers writing on the internet today.
Blogging topics presented include entrepreneurship, management, market trading, internet commerce, marketing, the national and global economies, and technology.
As you would expect from View From A Height, there are many discussions of business, markets, and economics.
It's always great to read and discover the many high quality blogs out there in the blogosphere.
We don't always get to them all, and this edition of Carnival of the Capitalists has introduced many of us to some brand new ones.
As I am always privileged to do, I have an entry in this week's Carnival of the Capitalists as well.
My entry post this week is titled "Blog FAQs: When non-bloggers ask why" where I answer a number of the most frequently asked questions about blogs, blogging, the value of blogs, and everything else you wanted to know about blogging but were afraid to ask. I know that last line was a blatant ripoff, but it was fun to write.
If you wish to submit an entry to next week's, or any Carnival of the Capitalists edition, e-mail your entries to the new address:
cotcmail -at- gmail -dot- com
You can always use the handy entry form at Gongol.com where all you have to do is fill in the blanks. Talk about making it easy to be included!
Another brand new form for sending entries to all of the internet carnvivals is provided by The Conservative Cat. This is a great one stop entry drop, for all your blog post entries, for every blog carnival.
If you are searching for new and exciting ways to expand your blog's readership, you should seriously consider sending an entry to Carnival of the Capitalists.
Merely being included in the company, of the first rate regular Carnival of the Capitalists contributors, will enhance the reputation of your blog.
The extra visitors can't sent to your blog won't hurt either!
The growth and staying power, of Carnival of the Capitalists, is beginning to catch the attention of people outside the blogging community. Each hosting, brings a fresh assortment of new readers, to the various blogs involved.
The visitors aren't only bloggers anymore.
Readership is expanding to include the mainstream media, various government and private organizations, many businesses, and other interested people from beyond the blogging community.
Many people are introduced to some tremendous blogs that they might otherwise have missed.
Next week's Carnival of the Capitalists will be at the political and New England lifestyle blog known as Weekend Pundit.
In the meantime, click that mouse over to the View From A Height hosting of Carnival of the Capitalists.
If the great posted entries don't convince you to click, or the possibility of finding some brand new blogs to read doesn't do it, then Carnival of the Capitalists certainly will offer you some chances to see things from above. (groan)
Sunday, August 7, 2005
Free teleseminar: Conversations with experts - Yvonne DiVita
Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff of Build a Better Blog System.
Ever Wanted to Write a Book? There Has Never Been A Better Time to Realize that Dream than Now!
Wednesday, August 10, 2005, 8:30 p.m. ET
Guest Expert: Yvonne DiVita, Windsor Media Enterprises
Yvonne writes:
"Every day at WMEBooks we meet another budding author. These are people just like you. Creative men and women who have a great story to tell, but aren't sure how to tell it. They're business professionals with years of experience and a desire to share their expertise with a growing demographic of entrepreneurs."
"Dreamers who dare to dream of becoming the next nationally recognized author. Even those who simply want to feel the elation of personal accomplishment by writing, publishing and marketing something that is their very own. If you have a story to tell or if you know of someone who does, learn how to do it -- cost-effectively, and successfully, without losing the rights to your work, or being led down the garden path, which happens to too many talented people when they approach publishing the old Dick and Jane way -- by asking a traditional publisher to handle their manuscript."
Yvonne DiVita is the president and founder of Windsor Media Enterprises, LLC, which includes WME Books, an author services company to help writers produce, print and sell their work; Smart Marketing to Women Online, which helps online merchants reach the largest, most wealthy demographic in the world – women; and the Business Blogging Boot Camp, where Yvonne and her team teach small business owners why they should be blogging, and then teaches them how to blog.
Registration for this conversation with Yvonne DiVita:
http://www.ConversationsWithExperts.com
Conversations with Experts is sponsored by Build a Better Blog System.
Saturday, August 6, 2005
Blogging goals: Thinking about reasons
Thinking about blogging.
Talk about an obvious choice of topic; but then again, it's not really something many of us think about at all. We just do it.
You may have once given careful thought as to why you started blogging. In fact, I'm quite sure that you gave it serious thought. You went through the pros and cons, and had some very good reasons for starting your blog, and its ultimate goals.
Some of those reasons may have been for business purposes. You may have wanted to raise the profile of your website. Perhaps you wanted to gain an initial online presence, and blogging provided the best avenue. Possibly you wanted to start a conversation with current and potential customers and clients for relationship marketing purposes. Maybe the SEO power of blogs appealed to you, as you strive for higheer search engine rankings.
Some of you might have started a blog for altruistic reasons. You wanted to share ideas and information on your area of expertise with others. Perhaps the driving force for you was simply to get your voice heard by others. The topics might have varied from business, to sports, to politics, to personal thoughts.
Regardless of the reason for starting a blog, and I have mentioned only a few, you did think about them at one time.
Right?
You probably don't think about them anymore, however.
If you have been blogging for any length of time, you may have forgotten your original reasons for beginning your blog. In fact, I would be quite surprised if the reasons you continue to write are mcuh different from your original blogging goals.
Let's use six months of steady posting as our example. I know that many of you have been writing your blog posts for a much longer time than half a year. Some of you have even had several blogiversaries already.
In any case, it makes sense to sit down and ask yourself the following question:
Why do I write my blog anyway?
Be brutally and entirely honest with yourself. Even if you did start the blog to share ideas, and it has evolved into a purely money making or business gathering site, that's just fine. There is nothing wrong with earning your living directly or indirectly from your blog. In fact, I encourage and support the concept of blog revenue completely.
The important thing is to examine your blog and see if your blogging goals have shifted. If they have, and that is a highly likely event, then your posting topics might require some tweaking as well.
You may even find that your readership has shifted over time, from one group of visitors, to an entirely different one. If your visitors are different from your original traffic, it's important to write posts that appeal to your newer readership. If you want some previous readers to return, perhaps a few posts of interest to them might be in order.
You will never know what you are blogging about, until you examine your reasons for blogging, and determine your ultimate goals for the blog.
It's time to think about your blog.
Where is your blog now?
Where do you want your blog to go in the future?
Only you can decide that direction. Be sure to keep your past, current, and potential future readership in mind.
Think about blogging today.
Talk about an obvious choice of topic; but then again, it's not really something many of us think about at all. We just do it.
You may have once given careful thought as to why you started blogging. In fact, I'm quite sure that you gave it serious thought. You went through the pros and cons, and had some very good reasons for starting your blog, and its ultimate goals.
Some of those reasons may have been for business purposes. You may have wanted to raise the profile of your website. Perhaps you wanted to gain an initial online presence, and blogging provided the best avenue. Possibly you wanted to start a conversation with current and potential customers and clients for relationship marketing purposes. Maybe the SEO power of blogs appealed to you, as you strive for higheer search engine rankings.
Some of you might have started a blog for altruistic reasons. You wanted to share ideas and information on your area of expertise with others. Perhaps the driving force for you was simply to get your voice heard by others. The topics might have varied from business, to sports, to politics, to personal thoughts.
Regardless of the reason for starting a blog, and I have mentioned only a few, you did think about them at one time.
Right?
You probably don't think about them anymore, however.
If you have been blogging for any length of time, you may have forgotten your original reasons for beginning your blog. In fact, I would be quite surprised if the reasons you continue to write are mcuh different from your original blogging goals.
Let's use six months of steady posting as our example. I know that many of you have been writing your blog posts for a much longer time than half a year. Some of you have even had several blogiversaries already.
In any case, it makes sense to sit down and ask yourself the following question:
Why do I write my blog anyway?
Be brutally and entirely honest with yourself. Even if you did start the blog to share ideas, and it has evolved into a purely money making or business gathering site, that's just fine. There is nothing wrong with earning your living directly or indirectly from your blog. In fact, I encourage and support the concept of blog revenue completely.
The important thing is to examine your blog and see if your blogging goals have shifted. If they have, and that is a highly likely event, then your posting topics might require some tweaking as well.
You may even find that your readership has shifted over time, from one group of visitors, to an entirely different one. If your visitors are different from your original traffic, it's important to write posts that appeal to your newer readership. If you want some previous readers to return, perhaps a few posts of interest to them might be in order.
You will never know what you are blogging about, until you examine your reasons for blogging, and determine your ultimate goals for the blog.
It's time to think about your blog.
Where is your blog now?
Where do you want your blog to go in the future?
Only you can decide that direction. Be sure to keep your past, current, and potential future readership in mind.
Think about blogging today.
Friday, August 5, 2005
Blog Business Summit tries SEO linking experiment
Blog Business Summit
The annual Blog Business Summit is scheduled for August 17 - 19 2005 in San Francisco, California, USA.
The event will be held at the Palace Hotel in San Francisco, CA.
As part of the Blog Business Summit goals, the organizers are trying out an interesting linking experiment. They are actively seeking bloggers to link to a post entitled "Palace Hotel" to test the power of blog links in search engine optimization, better known as SEO.
The post by Steve Broback reads as follows:
As a test of blogger influence, we’ve set up this post to determine inbound linking and how it affects seach engine placement. We’ll be discussing this “case study” and the conclusions at the conference in a two weeks. We’ll also post about what we discover.
What we’re asking for is bloggers (only bloggers please) to link back to this post.
Well...There is my link. Triple linked in fact.
Always a premiere blogging event, the Blog Business Summit provides a first class opportunity to meet and network with some of the leading bloggers in the blogosphere. Many of the big blog elite names, and some up and coming blogging stars, will also be in attendance.
As with any conference or trade show, the real value is in meeting the people. Making connections and friendships should be one of your goals, along with learning new information about blogs as a medium of communication.
Full disclosure:
Blog Business World is proud to be a Media Sponsor of the Blog Business Summit. I even have a special logo and brief summary of what my blog and I do on a daily basis to help others succeed in business.
The growing list of event sponsors is also on display.
Make your plans now to attend this major blogging event.
Thursday, August 4, 2005
Small business: Entrepreneurs lead the way
Small business is the backbone of the economy.
Small businesses hire the vast majority of new employees.
When you think about it, small business entrepreneurs hire themselves. Now that's efficient job creation. I'd like to see some convoluted government make work project match that one.
As entrepreneurs, and mainly we are also bloggers, it's up to us to support the economy of our countries. Talk about a burden to bear. Fortunately, it's a pleasant one that most of us wouldn't trade away for anything.
As my readers already know, I'm a strong advocate of entrepreneurship, starting your own business, being your own boss, and all of the other buzzwords and phrases that are appropriate to the topic. As small business owners, and your blog is a small business as well, it's up to us to provide leaders to the community.
Like your community, for instance.
Local Chambers of Commerce, small business organizations, marketing and professional groups, charities and other non-profit organizations, and many more, all require your leadership skills. Who better than you to lead the way for your town, city, or local neighbourhood.
All of these great community based organizations are seeking talented individuals like yourself. Whether you volunteer for policy and management committees, for fund raising, or any other need that may arise, your leadership skills, your drive, and ability to get results will serve the organization and its membership well.
For yourself, the opportunities for networking, gaining potential new clients and customers, a much higher profile for you and your company, as well as the chance to meet many new and interesting people are only a few of the more tangible benefits. The sense of satisfaction at accomplishing something worthwhile for others, and for the community, is beyond value, and is perhaps the greatest reward of all.
No one says you have to run for political office; but I certainly wouldn't discourage you from doing so. After all, they could sure use your abundant talents.
Small business people like you understand how to balance budgets, how to lead and motivate prople, and have many wonderful ideas, and don't forget the vision thing. The wearing of many hats, shoes, and every other sartorial metaphor, has already set you apart.
It's time for you to take a leadership role in your own community.
Lead the way in your own city as you already show the path to success in your own independent business.
Take action toward that goal today.
Small businesses hire the vast majority of new employees.
When you think about it, small business entrepreneurs hire themselves. Now that's efficient job creation. I'd like to see some convoluted government make work project match that one.
As entrepreneurs, and mainly we are also bloggers, it's up to us to support the economy of our countries. Talk about a burden to bear. Fortunately, it's a pleasant one that most of us wouldn't trade away for anything.
As my readers already know, I'm a strong advocate of entrepreneurship, starting your own business, being your own boss, and all of the other buzzwords and phrases that are appropriate to the topic. As small business owners, and your blog is a small business as well, it's up to us to provide leaders to the community.
Like your community, for instance.
Local Chambers of Commerce, small business organizations, marketing and professional groups, charities and other non-profit organizations, and many more, all require your leadership skills. Who better than you to lead the way for your town, city, or local neighbourhood.
All of these great community based organizations are seeking talented individuals like yourself. Whether you volunteer for policy and management committees, for fund raising, or any other need that may arise, your leadership skills, your drive, and ability to get results will serve the organization and its membership well.
For yourself, the opportunities for networking, gaining potential new clients and customers, a much higher profile for you and your company, as well as the chance to meet many new and interesting people are only a few of the more tangible benefits. The sense of satisfaction at accomplishing something worthwhile for others, and for the community, is beyond value, and is perhaps the greatest reward of all.
No one says you have to run for political office; but I certainly wouldn't discourage you from doing so. After all, they could sure use your abundant talents.
Small business people like you understand how to balance budgets, how to lead and motivate prople, and have many wonderful ideas, and don't forget the vision thing. The wearing of many hats, shoes, and every other sartorial metaphor, has already set you apart.
It's time for you to take a leadership role in your own community.
Lead the way in your own city as you already show the path to success in your own independent business.
Take action toward that goal today.
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